Calling all digit marketers, social media managers and advertising strategists. The Holiday season is in full swing- and a recent Adroll study showed 40% of U.S. consumers begin holiday shopping in October—yet the average social cost per click is 12% lower in November and December. With social media playing an increasingly important role for retail brands, it’s time to start preparing your holiday marketing strategies if you have not already!
1. Get in the Holiday Spirit-
Change Social Media headers to include a festive feel. It’s good to remember not everyone celebrates the same holidays try to include them all or remember there are still secular ways to celebrate the season, take “Winter Wonderland” for example.
2. Don’t Drive Sales-
Focus on brand awareness, not sales messaging, when leveraging holidays or national observances. These days and months are opportunities to relate your company to trending topics and common events. Of course, Holiday-related sales are okay to promote, but try to broaden your message for the time of year.
3. Customizable buttons-
Customize labels depending on your website, you might want to consider changing up some of the labels to match the season. If you run an online store, you might want to replace “Buy Now” with a “Gift” or use “Santa’s List” for the wish list or your most popular products. Santa’s List even works for replacing the normal wording on your most popular posts. Many websites have fun with the theme and change their contact label into “Contact the Elves” or “Send a Message to Santa”. Get creative and use your imagination but do make sure it’s still clear what each particular label means.
4. Use festive hashtags-
Using popular festive related hashtags, or creating your own, can help get your content in front of shoppers that use Twitter or Instagram. Popular hashtags for Christmas include #wishlist #Christmas #christmasshopping especially in conjunction with the year eg. #wishlist2018
5. Festive landing pages-
If you are promoting special offers, gift ideas, wishlists or hampers on social media, it’s a good idea to direct your traffic to dedicated landing pages for customer segments.
You should customize the page to what you know about your customer, focusing on their needs and wants. Use targeted imagery and copy to help boost conversion rates. Dedicated landing pages also give you an opportunity to re-target visitors via social media or online ads.