Importance Of Web Design In Content Marketing

Importance Of Web Design In Content Marketing

A web design of a website can essentially “make or break” your business. Directly or indirectly, almost everything depends upon it.

Read the following article to know more about importance of web design in content marketing.

1. Cliché Is Cancer

A lot of websites try to copy web design of popular websites and post them as it is on their website. On the basic web design, they post their content, thinking it would make a difference and their brand will quickly reach the success.

The problem is that a lot of people are doing that and general public is just fed up. They want innovation – something new – something unique.

You can take inspiration from famous websites and then introduce your own innovation to grasp the minds of your potential customers.

2. Leaving Space Is Important

Your content is important. There’s no doubt about that. However, if you try to fill up all the space of your website, it will look more like a nerdy corner of academics.

A casual person visiting your website will think of your website as an amateur work. Professionalism demands leaving adequate spaces. Write content but short, to the point and meaningful so that it can have the maximum impact upon visitors.

3. User Interface Is Trump Card

That is absolutely correct. Before noticing content, the first thing any person visiting your website would notice is user interface.

If it is easy to use, good color scheme is involved and a person can easily navigate from page – page, a person will make a favorable review of your website in his sub-consciousness.

If your user interface is shabby in nature and too complicated to be used by laymen, it is not a good user interface and you need to work on your designing skills.

4. Color Strategies

Obviously content has to be written in some color. If you take care of “compare and contrast” effects, the result would be lovely. Audience will give more attention to your message. A good example is Facebook. White and Dark Blue makes most the most of web design color scheme.

5. Background Innovations

In 2018, many websites will focus upon background innovations. Shadow effects, use of large backgrounds playing a video or animations while content being loaded up on another partitioned screen are just some of brainstorming ideas, through which you can give a boost to your content marketing. You can also partition the large background into myriad screens and display your content on them.

6. Content Converted to Illustrations

A good idea to do something unique with your website is to convert your content into illustrations. In an age of today, no-one has simply enough time to read all the paragraphs. How about what you wrote in two lengthy pages, you can convey the same message in two informative illustrations?

If this is not possible, do include pictures and helpful animations side by side with content. A balanced website has all of these elements. These elements indicate the versatility of a website.

Top 8 Web Design Trends That Are Expected To Flourish In 2018

Top 8 Web Design Trends That Are Expected To Flourish In 2018

The world of web designing is an evergreen field of computer science. Over the years, one will always expect new websites. However, the strategy lies in generating revenue and web traffic.

The following 8 designs are expected to take the world in 2018.

1. Integrated Animations

Multimedia is going to be a big part of future websites. This is because humans are visual oriented creatures.

By seeing animated videos which link with our lives, will sub-consciously link the websites with our minds.

2. Friendly Color Chemistry

There was a time when variety was looked upon. Now, the color effect for greater good would be looked inside web development i.e. such color schemes would be treated of no value which fail to make a person interested in them.

3. Improved User Design

In future, user design and user interface are some of the core focused areas of web development. The basic purpose of such web strategy would be to increase user participation inside requested websites.

If a user likes your website, he/she will naturally spend more time and is more likely to recommend the website in his/her friend circle.

4. Cross Platform Development

These days most people use internet on smartphones and tablets. In future, cross platform integration of websites is heavily expected.

The move will give competition to those websites which are solely build for a single platform.

5. Page Transitioning

Normally, when we go from one website’s page to another, we don’t feel anything. Imagining a scenario if we DO feel anything i.e. a slight animated transition, our web experience will get more enjoyable.

Page transitioning techniques are expected to be used in 2018 across different websites.

6. Shareable Custom Illustrations

Not everyone can read but nearly everyone using the internet can see. Illustrations help create a fun element on a website.

Such graphic designers are going to be in high demand which can create thought provoking concept art. That custom art will be sharable i.e. it can be shared on large social media websites such as Facebook, Twitter and Instagram etc.

A website’s popularity will reach new limits if it gets shared and individually praised by distinct friend circles of an individual.

7. Frequent Use of Shadowing

The use of shadow in texturing and in page layouts is expected to get common in 2018. With grid and parallax layouts, designers are playing with shadows to create fascinating 3-D and 2-D objects. This is all done to create a world of depth and illusion, extending beyond the computer screen.

Shadow designing is similar to flat design trend, which was common a little while ago.

8. Dynamic Scrolling

Static scrolling has been since the birth of web engineering but these days, designers are looking for just a little bit of margin to introduce innovation, a little here and a little there.

In recent years, we have seen such websites in which when you pass a certain image object, the rate of scrolling gets faster than before.

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