Are you part of one of those businesses who have an available website but they lack the conversion of casual visitors into permanent clients.
Look no further…
The following article is designed to help you accelerate your conversion process:
- MOBILE OPTIMIZATION
Fast forward into 2018, almost all the newly formed websites are mobile optimized. This is because smartphones and tablets have gotten cheaper and almost everyone uses them for casual web surfing.
If the layout of your website is optimized for mobile, a person will appreciate the coding abilities of the developer and naturally, spend more time on your website.
- IS YOUR CONTENT HEART TOUCHING?
A lot of newly started websites take inspiration of content from famous websites. This is good but copying their content, as it as is very wrong.
Not only search engine algorithms rank your website in lower ranks but also, your audience feel that you are not original. Why should we read your content?
When it comes to content, it should be heart touching and easy to read. Don’t go for over complicated words. Talk logic with sound reasons and people will come to your website.
- SOCIAL MEDIA PRESENCE
No matter what business you run, you should have a social media presence about it. Top social media giants such as Facebook, Twitter and Instagram attract multi million active monthly users, from around the world.
If you interact with your fans, post pictures and videos about the greatness of your product. People will feel that you are serious about your business.
- IS YOUR WEBSITE FAST?
A good website loads in two seconds – anything more than that (particularly longer) then you are bound to lose visitors. The responsiveness greatly increases your conversion chances.
A person feels good when he/she spends time on a fast and responsive website. A good example is of Facebook and Twitter. Both of these websites are highly optimized and you
- TAKING HELP FROM TOOLS
There are tools such as ‘Woopra’ and ‘Google analytics’ which provide you with useful data about your website. With the data obtained, you can know about the following questions:
- What is the average time of the day when people mostly visit your website?
- Which countries are mostly interested in your website?
- Which age group is spending time on particular web pages?
- Which gender group is following your web pages for a specific duration of time?
With all the data coming your way, you can devise a marketing strategy which will bring more business for your products.
- DEALS AND DISCOUNTS
People love it when you give them something cheaper – how about combinational marketing? You can sell multiple products for a discounted price.
In this way, a person is facilitated to shop once whereas you get multiple revenue from a single client visit.
NOTE: It is important to refresh your deals and discounts, every once in a while, to keep your consumers interested in your product.
The benefits of learning a second language are vast. Physiological studies have found that speaking two or more languages is a great asset to the cognitive process. The brains of bilingual people operate differently than those that know just one language. These differences offer a multitude of benefits including memory, multitasking skills, even your knowledge of English. This shared thought has been around for decades. More recently people have begun to entertain this idea with coding as well.
Coding is so important in today’s day and age. As Randy Redberg, a father of two and a managing member of the online tech community, put it, “I don’t want my kids to outsource their future in the digital age”. According to a recent Glassdoor report, a job search platform, more than a third of the highest paying jobs in the U.S. right now require some form of programming expertise.
With programs from codecademy, you can learn basic to advanced CSS and HTML for free. Introducing coding as a part of the school curriculum is the next step. States like Texas, Kentucky, and New Mexico have actually gone as far as introducing legislation allowing a computer course to serve as a foreign-language requirement in 2015. As Tim Cook so famously said, “Learning how to code is more important than learning English as a second language”.
Coding is currently one of the fastest growing occupations, and it is getting more popular day by day. If we look at the direction that technology is headed in, it is logical to consider how this bright future will affect children. Developing a coding literacy may mean a lot to them now and even more so when they grow up.
Published by GetnSocial
When discussing occupations everyone has a general idea of what they think you do, yet most of the time it’s not accurate. This can be applied to most jobs but can get even trickier when you work in a position, of a field that hasn’t been around for decades like digital marketing. When I tell someone I work for a digital marketing agency, I know that often the person just assumes I post to Twitter and Instagram all day long. My mom thinks I work on Madison Avenue, pitching ideas for commercials. Society thinks I am a slave to Twitter, Facebook and Google analytics. The truth? All of the above…-ish. They are missing a very large portion of a job in digital marketing research. Research is key, whether it’s market research, or researching which trend is coming next, nonetheless, research is an important aspect of digital marketing. Like I stated previously, digital marketing is a relatively new field that is rapidly changing and constantly evolving. So to clear up any confusion, we’ll just tell you exactly what it is that we do.
We are fortunate enough to have new business coming in every day. While we love taking on new clients, we are selective about who we work with. This is to ensure we can devote enough time to the client and make sure we are a good fit. After we have vetted our potential new client, we discuss what it is they want our help with. Every client has different needs, and sometimes clients aren’t even sure what it is they need help with. This is why we are the professionals because we can help decide what services will be best suited for each particular client.
We then peruse what the client has as far as: websites, social media accounts, content and the engagement they are receiving thus far. We make suggestions and fix any issues that can be addressed immediately.
From here we will do what we call a market analysis or competitive analysis. Essentially, we find the competition to see exactly what is it they are doing, if it’s working, and assess the quality of the work.
We regroup to discuss strategy and see where we can help. Whether it’s
- Building a sleek new website
- Taking high resolution photos for your website or social media posts
- Edit video footage
- Create new logos
- Writing blogs for content and
- Aiding with search engine optimization
- Promoting events/products
We can be as hands on or hands off as necessary.
During a beta testing period track progress and see what is doing well and what can be improved upon. We once again reconvene with the client and decide what aspects of their brand they want continuous help with, what can be done in-house and what they no longer need assistance in.
This process can change at any time and looks slightly different for every client, but hopefully, you know have a better understanding of the perplexing digital marketing world.
Published by GetnSocial
A major task on a business’s checklist is creating and launching the official website. If you are new to the process, it can be daunting but with this checklist, you can keep everything organized and ready before going live.
Checking Website Function
Quality assurance is always a vital step to ensure that all the data being collected and analyzed does not have any issues. This includes forms submitting data accurately and interactive features, such as drop-down menus or options and images that have hover effects applied to them, are performing up to standards.
This should be at the top of your list, and not at all be done last minute. All sections should be checked and rechecked. Grammatical errors, spelling mistakes, and readability should be the first priority, as users will judge the business based on this. Descriptive content is appreciated by search engines and those viewing the website. So get your writing gloves on and produce the best quality content for your site!
Viewing the Website from all Browsers
Users can access sites through many different kinds of devices, which can range from an old phone to a newly updated laptop. Different phone and tablet screen sizes also need to be taken into account when previewing your website. All browsers such as Internet Explorer, Chrome, Safari, and Firefox etc. need to be checked to see if all designs and visuals are consistent.
Search Engine Optimization
Ensuring an enhanced presence on search engines is essential when launching a site. You can either hire a professional SEO team to take care of that section for you, or even make simple adjustments to optimize search engine presence, which really makes a huge difference. The key is to have at least five to ten keywords on every page, and your line of work and the audience you are targeting can determine those keywords.
The software used to create the website, alongside any modules or plugins that are used, should be updated to their latest version. Checking if SSL (Secure Sockets Layer) certificates are updated and not omitting any crucial information is also essential in order to secure your website against data breaches.
Search engines such as Google, rank websites according to the speed of the website. Thus, it is important to check whether your website loads slowly, and what might be causing the slowness. Tools such as PageSpeed Insights that Google runs, Pingdom and many more online services can help you enhance speed.
Before going live with your website, it is important to ensure that support staff is available through phone, email and live chat, in case of any queries or suggestions by users.
It is important that your design and development team have put in codes that help in tracking and analyzing site statistics, gathering data on how well the sit is performing and whether it is being marketed properly to gather the right audience to visit your page.
If you have followed this general checklist of important things to make sure of everything before launching your site, you will be worry free and successful! Good luck!
Published by GetnSocial
Most businesses start with an entrepreneur who has a dream. Through hard work and determination, many successful entrepreneurs turn their small business into a large one. However, there are many elements that are crucial for small businesses to adopt in order to grow. Those include the importance of creating their official website, branding themselves and focusing on design. Let’s explore in more depth how website development, branding and many other often overlooked marketing tactics can prove to be beneficial for small businesses.
Importance of a Good Logo Design
It is easy to pick up a generic template, slap your company’s name on it and call it a day. But having a customized logo that is well-designed can really boost your business’s image. Your logo can make your company successful, as it is the representation of what you stand for, your professionalism and class. A customer can be immediately drawn in if you have an attractive logo. It can be a cheap or an expensive process to create the perfect logo, but paying for the most experienced designer is a cost that will be extremely beneficial in the long run, as your logo will represent your business everywhere once your company goes big.
Importance of Branding
Once you develop the perfect logo, you can continue marketing your business more effectively. The message and tagline of your company can help people identify your brand and differentiate it from any competitors. Your brand needs to reflect the message you guys want to spread to your consumers. Creating an emotional affinity is how you can increase the count of your loyal customers. Branding, especially for small businesses, can really help grow and sustain their business.
Having a website allows you to really boost your company’s image. There are many other advantages for small businesses too. Being able to be there to advertise your brand 24/7, and connect with consumers all over the world. This increases your chance of getting more clients. Also, more than 3/4th of the world’s population has internet access, so you will be missing out on a lot of potential customers who could be informed about your business through an easy, accessible platform. You can increase your ranking through promoting on social media accounts and adding more information as well as pictures of your products on your homepage. If your consumers can see an aesthetically pleasing, easy to navigate and tastefully designed webpage, they will have a good image of you and see how professional and technically advanced your business is. Through a website, you can receive feedback from your potential and current customers, as well as offer 24/7 online support for your customers, if needed. Most businesses are switching to e-commerce, and many people are becoming more prone to research for and buy things online. These may seem like small things but they can really help your business reach the heights that it is meant to achieve.
Published by GetnSocial