An often overlooked way to improve your website’s SEO is through efficient internal linking. A process that, once you get the hang of it, can greatly improve not only your page’s ranking but also user experience. This can especially be useful if you are operating an e-commerce business. Internal linking, in most cases, can be done without the assistance of a professional and does not require technical skills. Here is a simple guide on how to successfully implement internal linking on your website.
What is internal linking?
In simple terms, internal links navigate users from one page on your domain to different pages on the same domain. For example, examplepage.com/about-us that has a link leading to examplepage.com/contact-us, is an internal link. An external link would be completelydifferentpage.com
Source: Neil Patel Blog
Purposes of internal links
There are 3 main purposes of internal linking:
1. Outlining the design and order of your website
2. Helping users navigate your website
3. Allocates page authority as well as ranking power throughout your website
This is why the proper use of internal links can be beneficial in boosting your ecommerce business’s UX and ranking.
More content equals more internal links
Your internal linking strategy does not have to be an overwhelmingly difficult process with formulas and calculations. It is fairly simple if your content marketing strategy is strong and consistent, then your internal linking strategy can be the same. More content means more resources to link.
Utilize anchor text for internal links
Try to avoid using image links as the main sources of internal links, and instead utilize anchor text. It is an easy method of just highlighting and linking. However, if you are linking images, be sure to correctly alt tag them.
Use internal links that have a natural flow and are relevant
Improving user experience can be done through internal links, as they add value and info. Not only can internal links help readers find links that are in related to the content, but it can really help boost your SEO. This is because internal linking means making people go to another page that is relevant to what they are looking for, and that you think is important for the users to know. Search engines can pick up data on whether the internal or external link on your page is seeming to be popular amongst readers. Make sure that the internal links that you use are overlapping in the way that they are similar in content, but have more information to provide to the user.
Control the number of links
Obviously, you do not want to go overboard with internal links. Most creators agree that 100 links (including advertisements, footers, headers etc.) is a good amount.
Hopefully, by applying these internal linking tips, your e-commerce business can thrive and your users are happy and your ranking also improves.
Published by Randy Blakeslee – GetnSocial
Nothing can be more frustrating than landing on a website filled with broken links, has messy text, or lacks contact details. Well, you don’t need to have this kind of experience when you create your own website.
What is known as UX or user experience by professionals is the design which answers to the needs of your users when they engage with your online brand. It could range from navigation to color, and everything that lies in between.
Below, you will learn some of the most-know information to ensure that satisfied customers will keep coming back to your site over and over again.
Sketch the Site Flow
Before thinking of laying even a single finger on your keyboard, see to it that you sketch out the things that you like to include to your site. It is recommended that you map your site navigation on some sticky notes as well as color coordinating the elements that will repeat on every page. You can then pick a template according to the features instead of being distracted by beautiful images. Take note that everything is customizable.
Your website should make sense as a single cohesive brand. The perfect way of doing it is by selecting a color palette then sticking to it.
It will be the one to set the feel and tone of your site for your users, and exude a level of professionalism. You might want to consider the same consistency every time you write titles, headers, as well as your menu. Will it connect to your brand? Would a visitor know right away what they should do? All of these questions must get a YES for answer.
Keep Everything Above the Fold
You have probably heard professional designers discussing the so-called the fold. It pertains to the spot on your site where once the visitors prefer to continue viewing, you should start to scroll. These days, a lot of people feel more inclined to skim or read on, so you want to ensure that the most crucial information stays above the fold. The things that must be above the fold all the time include social icons, contact information, search bar, logo, and an image.
Give Added Value to Your Website
Your online presence is so much more than just your site. This includes your marketing emails, social channels, as well as other additional applications. Never forget how essential these elements are when it comes to customer satisfaction.
Extra Tip: Make It Mobile
It is no longer a secret that the world has now primarily moved to doing their searches using their handheld devices. It is a friendly reminder to never fail in checking your mobile friend. A few of the best edits you can make include making your texts shorter, and moving your contact information to the top.
Take note that more than the designs, bells and whistles, and other visual things on your website, user experience is the one thing that matters the most. Keep these tips in mind to give your users the perfect UX experience.
The Internet as we now know it started to take shape in 1990, when computer scientist and engineer Tim Berners-Lee invented the World Wide Web. Over the years the online landscape has evolved and changed, particularly when it comes to e-commerce.
Today, potential customers on the Internet go online already with an idea of what they want, or at least with a plan to find out what the best course of action is. Browsings habits have been formed, as well as expectations when it comes to using online stores or content-based websites. Search engines in particular are a huge part of this; algorithms and interpretations of search terms all play a part in how information is displayed and disseminated to its users. On the flip side, online businesses have adapted, as well. SEO and UX are proof of this, and together, they work to grow thriving businesses.
What are SEO and UX?
First things first, a definition of terms.
SEO is search engine optimization, which is the process by which the visibility and placement rank of a website link is raised in results of search engine functions. Many strategies and methods fall under this umbrella term; including canonical linking, cross linking, and constant content updates.
UX is user experience, which refers to customers’ attitudes and emotions brought about by using a specific product or service. In terms of Internet transactions and interactions, it particularly relates to users’ perceptions of a website or online store’s efficiency and ease of use, as well other things like content or inventory variety and customer service.
How Are SEO and UX Different?
The divide is obvious from the definitions. Many older and very experienced SEO and UX experts tend to think of themselves as opposites when it comes to their jobs’ end goals.
SEO strategies can seem very business-centric; focused on conversion rates, increasing traffic and other boardroom-ready goals.
UX concerns typically side with customer needs–many projects don’t directly turn a profit or improve numbers quickly, and can seem like large expenses.
Tension and friction between SEO and UX sides can be inevitable; especially if they are separated into different departments and competing for budgetary considerations. However, that approach is quickly becoming ancient history. Many online strategists are realizing that with the rise of user-focused digital marketing, and the continued evolution of search engine algorithms based on user experience, SEO and UX are turning out to be two sides of the same coin.
What Goals Do SEO and UX Have in Common?
The bottom line is that every business wants to make money–and since SEO and UX have developed alongside businesses that have adapted to the online landscape, it follows that their common goal is increased profits.
What can be done to reach that goal consistently? It doesn’t matter what specific commercial industry your website is under. As long the online presence is used to build a brand, connect with customers, provide services, or sell content and products, you need a good balance of SEO and UX to drive people to your website and then keep them interested once they’re there. It’s a two-pronged approach that’s just common sense to implement.
SEO and UX teams can work together to improve and develop an online product for maximum returns, rather than competing internally and eclipsing each other’s achievements. An atmosphere that invites collaboration between the two will not only ease work relations, but important partner and customer relations, as well.
How Exactly Do SEO and UX Affect Each Other?
While SEO ensures that visitors get to a website, UX is there to encourage those visitors to turn into customers. While SEO elevates the possibility of a user choosing one website over many others, UX makes sure that the website is presentable, pleasant, fit for desktop or mobile, and free of distractions. In short, they are each responsible for different parts of a user’s journey from the initial spark of interest to a complete sale or conversion.
A slight shift in perspective will uncover the intertwined relationship between the two: Driving traffic to a website is useless if it won’t result in sales or conversions; and even the best website interface and design are useless if no one goes there in the first place.
Additionally, SEO research and information affect UX strategies. For instance, SEO works by identifying keywords and other markers that lead to content that will attract users that they’ve previously identified as targets of their approach. Theoretically, this should be the basis of content that is optimized and published on the website. This same data is also useful for UX experts.
When UX develops and designs with a firm knowledge of what its prospective audience searches for and wants to find–and, in the case of a set of different targets, at what percentage each part of the audience lies–effectiveness increases. There’s less trial and error, and adjustments after launch will be limited. An easy analogy would be buying a gift selected from someone’s existing wish list; you already know that the person wants it, so that’s what you give them.
Now, let’s turn that around: UX design also definitely impacts SEO. Yes, SEO data illustrates user trends and allows marketing a huge insight when it comes to what users want. However, it does not take into account the effects of the intricacies of user-website interactions and statistics generated thereof. Because UX plays a big part in visitors’ duration browsing the website and eventual conversion, it follows that it is instrumental in improving the website’s consumer-based ratings regarding relevance and trust. Websites that load faster and are easier to use will also tend to ranker higher.
The lesson here is that when SEO and UX share and share alike, each side improves in leaps and bounds and contribute to a greater competitive advantage overall.
What Are the Next Steps in SEO and UX to Ensure Continued Growth?
The next step is always to evolve whenever it is needed. The essential collaboration between SEO and UX was an evolution in itself, but as a strategy this is far from static. It will need to grow and change as potential customers grow and change and variate behaviors and engagements with the website and the business it represents.
The work is never done, the approach is never final. There will never be a final iteration of a website, unless the business it is serving no longer looks to it for continued growth. The best part is that with SEO and US trading information, stronger and more dynamic evolutionary strategies will be developed and implemented faster.