Nothing can be more frustrating than landing on a website filled with broken links, has messy text, or lacks contact details. Well, you don’t need to have this kind of experience when you create your own website.
What is known as UX or user experience by professionals is the design which answers to the needs of your users when they engage with your online brand. It could range from navigation to color, and everything that lies in between.
Below, you will learn some of the most-know information to ensure that satisfied customers will keep coming back to your site over and over again.
Sketch the Site Flow
Before thinking of laying even a single finger on your keyboard, see to it that you sketch out the things that you like to include to your site. It is recommended that you map your site navigation on some sticky notes as well as color coordinating the elements that will repeat on every page. You can then pick a template according to the features instead of being distracted by beautiful images. Take note that everything is customizable.
Your website should make sense as a single cohesive brand. The perfect way of doing it is by selecting a color palette then sticking to it.
It will be the one to set the feel and tone of your site for your users, and exude a level of professionalism. You might want to consider the same consistency every time you write titles, headers, as well as your menu. Will it connect to your brand? Would a visitor know right away what they should do? All of these questions must get a YES for answer.
Keep Everything Above the Fold
You have probably heard professional designers discussing the so-called the fold. It pertains to the spot on your site where once the visitors prefer to continue viewing, you should start to scroll. These days, a lot of people feel more inclined to skim or read on, so you want to ensure that the most crucial information stays above the fold. The things that must be above the fold all the time include social icons, contact information, search bar, logo, and an image.
Give Added Value to Your Website
Your online presence is so much more than just your site. This includes your marketing emails, social channels, as well as other additional applications. Never forget how essential these elements are when it comes to customer satisfaction.
Extra Tip: Make It Mobile
It is no longer a secret that the world has now primarily moved to doing their searches using their handheld devices. It is a friendly reminder to never fail in checking your mobile friend. A few of the best edits you can make include making your texts shorter, and moving your contact information to the top.
Take note that more than the designs, bells and whistles, and other visual things on your website, user experience is the one thing that matters the most. Keep these tips in mind to give your users the perfect UX experience.