There is a reason that U.S. adults spent an average of 5 hours and 57 minutes per day on video, in 2018. Naturally, movement catches a person’s eye and compels the viewer to pay closer attention. This is also why YouTube is second to only Facebook with its number of monthly active users.
Consumers love video. Video content is easy-to-digest. It gives our eyes and brains a chance to rest and lets the video do all of the work. Videos have the ability to relay a vast amount of information in a quick and engaging manner. If you can make an engaging video, people spend more time on your webpage, increasing ‘dwell time’. Videos have been proven to demand more consumer attention than any other medium. And while we’re in the midst of what some might call a content-overload for consumers, capturing attention is key.
SEO loves video. Did you know that you are 53x more likely show up on page 1 of Google if you have a video embedded on your website? Well, it’s true. Ever since Google purchased Youtube, there has been a significant increase on how videos can affect your search engine rank. This means that if Google or other search engines see your page with a video, it considers it relevant! According to Cisco, 80% of all internet traffic will be represented by video by 2019. So there’s little wonder as to why Google is eager to rank sites that can offer its users video content.
Social Media loves video. Not only are they more engaging, but they also have a longer lasting impact than written content. Videos are a great way of demonstrating how to use products, doing product reviews or conveying user experience. Remember when Instagram was just photos and twitter was all text? Since they added video, both platforms have gotten significantly better. As a result, brands and businesses end up generating a lot of video content for their audience. All platforms are used differently and Hubspot came up with some recommendations on social media video length, and we agree:
Instagram: 30 seconds
Twitter: 45 seconds
Facebook: 1 minute
YouTube: 2 minutes
If a picture is worth a thousand words, how much is a video worth?
Published by GetnSocial
The benefits of learning a second language are vast. Physiological studies have found that speaking two or more languages is a great asset to the cognitive process. The brains of bilingual people operate differently than those that know just one language. These differences offer a multitude of benefits including memory, multitasking skills, even your knowledge of English. This shared thought has been around for decades. More recently people have begun to entertain this idea with coding as well.
Coding is so important in today’s day and age. As Randy Redberg, a father of two and a managing member of the online tech community, put it, “I don’t want my kids to outsource their future in the digital age”. According to a recent Glassdoor report, a job search platform, more than a third of the highest paying jobs in the U.S. right now require some form of programming expertise.
With programs from codecademy, you can learn basic to advanced CSS and HTML for free. Introducing coding as a part of the school curriculum is the next step. States like Texas, Kentucky, and New Mexico have actually gone as far as introducing legislation allowing a computer course to serve as a foreign-language requirement in 2015. As Tim Cook so famously said, “Learning how to code is more important than learning English as a second language”.
Coding is currently one of the fastest growing occupations, and it is getting more popular day by day. If we look at the direction that technology is headed in, it is logical to consider how this bright future will affect children. Developing a coding literacy may mean a lot to them now and even more so when they grow up.
Published by GetnSocial
When discussing occupations everyone has a general idea of what they think you do, yet most of the time it’s not accurate. This can be applied to most jobs but can get even trickier when you work in a position, of a field that hasn’t been around for decades like digital marketing. When I tell someone I work for a digital marketing agency, I know that often the person just assumes I post to Twitter and Instagram all day long. My mom thinks I work on Madison Avenue, pitching ideas for commercials. Society thinks I am a slave to Twitter, Facebook and Google analytics. The truth? All of the above…-ish. They are missing a very large portion of a job in digital marketing research. Research is key, whether it’s market research, or researching which trend is coming next, nonetheless, research is an important aspect of digital marketing. Like I stated previously, digital marketing is a relatively new field that is rapidly changing and constantly evolving. So to clear up any confusion, we’ll just tell you exactly what it is that we do.
We are fortunate enough to have new business coming in every day. While we love taking on new clients, we are selective about who we work with. This is to ensure we can devote enough time to the client and make sure we are a good fit. After we have vetted our potential new client, we discuss what it is they want our help with. Every client has different needs, and sometimes clients aren’t even sure what it is they need help with. This is why we are the professionals because we can help decide what services will be best suited for each particular client.
We then peruse what the client has as far as: websites, social media accounts, content and the engagement they are receiving thus far. We make suggestions and fix any issues that can be addressed immediately.
From here we will do what we call a market analysis or competitive analysis. Essentially, we find the competition to see exactly what is it they are doing, if it’s working, and assess the quality of the work.
We regroup to discuss strategy and see where we can help. Whether it’s
- Building a sleek new website
- Taking high resolution photos for your website or social media posts
- Edit video footage
- Create new logos
- Writing blogs for content and
- Aiding with search engine optimization
- Promoting events/products
We can be as hands on or hands off as necessary.
During a beta testing period track progress and see what is doing well and what can be improved upon. We once again reconvene with the client and decide what aspects of their brand they want continuous help with, what can be done in-house and what they no longer need assistance in.
This process can change at any time and looks slightly different for every client, but hopefully, you know have a better understanding of the perplexing digital marketing world.
Published by GetnSocial
A major task on a business’s checklist is creating and launching the official website. If you are new to the process, it can be daunting but with this checklist, you can keep everything organized and ready before going live.
Checking Website Function
Quality assurance is always a vital step to ensure that all the data being collected and analyzed does not have any issues. This includes forms submitting data accurately and interactive features, such as drop-down menus or options and images that have hover effects applied to them, are performing up to standards.
This should be at the top of your list, and not at all be done last minute. All sections should be checked and rechecked. Grammatical errors, spelling mistakes, and readability should be the first priority, as users will judge the business based on this. Descriptive content is appreciated by search engines and those viewing the website. So get your writing gloves on and produce the best quality content for your site!
Viewing the Website from all Browsers
Users can access sites through many different kinds of devices, which can range from an old phone to a newly updated laptop. Different phone and tablet screen sizes also need to be taken into account when previewing your website. All browsers such as Internet Explorer, Chrome, Safari, and Firefox etc. need to be checked to see if all designs and visuals are consistent.
Search Engine Optimization
Ensuring an enhanced presence on search engines is essential when launching a site. You can either hire a professional SEO team to take care of that section for you, or even make simple adjustments to optimize search engine presence, which really makes a huge difference. The key is to have at least five to ten keywords on every page, and your line of work and the audience you are targeting can determine those keywords.
The software used to create the website, alongside any modules or plugins that are used, should be updated to their latest version. Checking if SSL (Secure Sockets Layer) certificates are updated and not omitting any crucial information is also essential in order to secure your website against data breaches.
Search engines such as Google, rank websites according to the speed of the website. Thus, it is important to check whether your website loads slowly, and what might be causing the slowness. Tools such as PageSpeed Insights that Google runs, Pingdom and many more online services can help you enhance speed.
Before going live with your website, it is important to ensure that support staff is available through phone, email and live chat, in case of any queries or suggestions by users.
It is important that your design and development team have put in codes that help in tracking and analyzing site statistics, gathering data on how well the sit is performing and whether it is being marketed properly to gather the right audience to visit your page.
If you have followed this general checklist of important things to make sure of everything before launching your site, you will be worry free and successful! Good luck!
Published by GetnSocial
An often overlooked way to improve your website’s SEO is through efficient internal linking. A process that, once you get the hang of it, can greatly improve not only your page’s ranking but also user experience. This can especially be useful if you are operating an e-commerce business. Internal linking, in most cases, can be done without the assistance of a professional and does not require technical skills. Here is a simple guide on how to successfully implement internal linking on your website.
What is internal linking?
In simple terms, internal links navigate users from one page on your domain to different pages on the same domain. For example, examplepage.com/about-us that has a link leading to examplepage.com/contact-us, is an internal link. An external link would be completelydifferentpage.com
Source: Neil Patel Blog
Purposes of internal links
There are 3 main purposes of internal linking:
1. Outlining the design and order of your website
2. Helping users navigate your website
3. Allocates page authority as well as ranking power throughout your website
This is why the proper use of internal links can be beneficial in boosting your ecommerce business’s UX and ranking.
More content equals more internal links
Your internal linking strategy does not have to be an overwhelmingly difficult process with formulas and calculations. It is fairly simple if your content marketing strategy is strong and consistent, then your internal linking strategy can be the same. More content means more resources to link.
Utilize anchor text for internal links
Try to avoid using image links as the main sources of internal links, and instead utilize anchor text. It is an easy method of just highlighting and linking. However, if you are linking images, be sure to correctly alt tag them.
Use internal links that have a natural flow and are relevant
Improving user experience can be done through internal links, as they add value and info. Not only can internal links help readers find links that are in related to the content, but it can really help boost your SEO. This is because internal linking means making people go to another page that is relevant to what they are looking for, and that you think is important for the users to know. Search engines can pick up data on whether the internal or external link on your page is seeming to be popular amongst readers. Make sure that the internal links that you use are overlapping in the way that they are similar in content, but have more information to provide to the user.
Control the number of links
Obviously, you do not want to go overboard with internal links. Most creators agree that 100 links (including advertisements, footers, headers etc.) is a good amount.
Hopefully, by applying these internal linking tips, your e-commerce business can thrive and your users are happy and your ranking also improves.
Published by Randy Blakeslee – GetnSocial