If you are planning to take your business to the next level, one of the first things you have to do is to optimize your website. But, how do you do it? Here are some tips to help you increase your site rankings in search engines.
It is important to give your visitors a chance to bookmark your site content to create valuable links considered by search engines. There are now lots of social bookmarking widgets you can use for free online.
You will need several links that will point to as many web pages as possible. What do you think search engines will think once they see that other website link to your different web pages? It will tell them that you have lots of beneficial content? But, what will search engines think when all links are coming in to your home page alone? It is a signal to them that you have little to no content or that your site links were achieved only through automation and not based on the value of your site content.
Try using tags around some keywords on every page. Never use these everywhere the keywords appear. Remember that once or twice is already too much.
Make sure you submit unique articles to article directories. You can include links in your articles as these links tend to stay live for many years.
First In, First Served
In case you have some image links in the navigation bar, including text links is a must. See to it that the text links will appear first in the source code since search engine robots always check the first link they see in an appropriate page. They will never follow the rest of the links to that similar page.
When you have several subjects which can support themselves with their own site, it would be great if you can have various domains. This is because search engines usually list a single page for every domain for each given search. Directories are also accepting a home page so you can be sure of more directory listings.
Make sure that you don’t go overboard with your anchor text. When all of your anchor texts are the same, Google is going to consider this as a form of automation, one thing that Google hates, and could even make your site sand-boxed. It will be good if you can use your company name, URL, or other related words every now and then.
Every website needs a site map that must be linked to all pages on your site. You can make it easier for search engine robots to find any page in just a matter of two clicks.
These are just some of the simple ways on how to optimize your website. Remember that site optimization is not something you can do overnight. It is a long and continuous process which requires lots of time and patience so that you can make your website and your business grow.