“The customer is always right” and “Put clients first”- These are common practices ingrained into our workplace culture and taught to us at a young age. Richard Branson is flipping the script. The self-made entrepreneur who founded the Virgin Group has become famous for his unorthodox practices. He says, “Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients.”
Consider this: Americans spend close to 33 percent of their day working. Shouldn’t they be enjoying that time? And, more importantly, shouldn’t it be your job as their employer to make sure they are?As business leaders, we’ve been taught to put customers first, but maybe it’s time to reappraise that philosophy. If employees are unhappy in their work environment, how can they possibly charm the socks off patrons? Why would they go the extra mile? There’s even a direct correlation between the level of your employees’ productivity and their level of happiness: The happier they are, the more creative (and productive) they become.
Office morale is the key to improving productivity and office communications. This is why every Friday here at Get’n Social we do team lunches. No sad sandwiches at our desk. Some deliberation goes on as to where we want to venture out to for our afternoon meal. Our company is experienced an abundance of growth, we have added four new team members in the last 6 months. We get to know each other outside of our professional roles and build new relationships.
We have a few rules to keep our Friday lunches enjoyable for everyone:
Encourage Non-Work Conversations
While it may be tempting to chat about the report that is overdue, or the client deadline coming up, a happy hour is a time for relaxing and socializing.
For one thing, sharing social experiences with your coworkers can make it a lot easier to communicate about actual work Try to find something to talk about unrelated to your job. You may find that you have more in common than you thought. Plus, do YOU really want to talk about work? Neither does anyone else.
Spend a little time talking to everyone. Ask them questions about themselves and really LISTEN (and try to retain the information). Circulate around the room. If it’s a sit-down thing, speak to people all around the table. Not only is it good for you to make connections with a diverse group of people, but it also makes you look like a fun, awesome, friendly person. And by the way, if you look like a fun, awesome, friendly person? Chances are you pretty much just became one.
Freelance, start-up or fortune 500 company. We all can be forgetful or get overwhelmed. Project management is important because it defines a plan and organizes chaos – projects are naturally chaotic. It also establishes a schedule and plan and encourages teamwork.
Great project management means much more than keeping project management iron triangle in check, delivering on time, budget, and scope; it unites clients and teams, creates a vision for success and gets everyone on the same page.
As a team, we have gone through our fair share of content management programs. It comes down to personal preference and how your team operates but if you’re looking for a new system, read on!
monday.com is a task management tool your team will actually enjoy using. Filled with entertaining task features you can personalize, it makes it fun and easy for everyone to collaborate, focus on what’s important, and get more done at work. It’s the first visual tool of its kind and shows you exactly where things stand at a single glance. Finally get rid of painfully long email threads, cut down on meetings, and experience the satisfaction of turning things green when they’re done. You feel a real sense of accomplishment when all task are green or watching your lama farm grow
In a small company, like our, with many freelancers on board, it helps create a board that they can choose whom they share it with. Other people in the company will not be able to see the board unless it has been shared with them.
When you first enter 17hats each time, you’ll be taken to the Overview section, which some might call the dashboard. This is a great place to get a general summary of all the things going on.
There are several sections that describe the different things going on. The first thing is a 3 day summary with all the events and to do items, plus a general forecast. To the side, there is another section with the daily forecast with more details like the temperature and sunset time
Setting up custom workflows is what allows you to automate your business processes. And we all know how central this is to our sanity. 17hats suggests that you create a workflow for each of the 3 stages of a project: pre-sale, during delivery and post-sale, and then create one or more phases within each of these workflows. Typically, phases will include to-do items (which are really reminders), action items (where using templates is super powerful) and pause items (when you are waiting on a reply from your client). Once you understand the logic behind workflows, setting them up is simple and straightforward
For sure, the number one most useful addition to 17hats is the continued development of their workflows feature. It’s important to keep in mind that 17hats is project based at its core with everything else supporting the smooth flow of projects that you do for your clients.
If your emphasis is on visual task management, you’ll find Trello’s movable boards highly efficient.
This project management software works best for creatives and software development teams, which require agility in project planning and monitoring. It’s generally offered for free so teams and individual users, including freelancers, can utilize the system. Users may upgrade to a premium plan (starting at $9.99 per month for each user) to access more customization and additional features.
It is a very straightforward and simple PM solution. While this is an excellent quality, there may be circumstances when it can’t handle complex projects that require analytics or customized reporting. Nonetheless, Trello is a good add-on to project management solutions without boards.It’s easy to use, has a cheap monthly cost and no learning curve
Hootsuite is most famously known for the ability to pre-plan and schedule outposts, but it is so much more than that.
The rise of social media has been nothing short of meteoric. It is common for individuals and businesses to have a presence (social media profile) on more than one social networking site.
Be it for personal profiles, celebrity profiles or business profiles, the social media objective is to have more likes and followers. And, to achieve this and to be able to manage multiple social media profiles, there is a growing need for a one-stop platform or tool.
This is where social media management tools like Hootsuite comes into the picture!
Anyone (and we literally mean anyone) can start off by registering for a free account with Hootsuite to explore its various features. Once you have registered for the free Hootsuite account with your preferred mail id and password, you can select the different social networking sites with which Hootsuite can integrate to view, schedule and post messages.
These sites could include Twitter, Facebook, Google+, Instagram, YouTube or LinkedIn. It is important to note that Hootsuite is accessed directly from your web browser and you do not need to install any software on your system.
At first, the Hootsuite dashboard may look a little complicated. But, once you start browsing around and taking a look at what it offers, you will realize that most of the features are self-explanatory.
The main layout of the dashboard gives you the opportunity to open tabs for your different social media profiles for easy viewing. For each tab, you can set an “auto refresh” interval for every two minutes, five minutes, 10 minutes, 15 minutes or 30 minutes.
You can use it to integrate email for less clutter, and If you have a team working on the Hootsuite dashboard, you can assign different streams and different messages to the team members. The “Assignment” section enables them to check the messages assigned to them or to assign messages to others.
Younger generations understand that what you post to Snapchat, will differ from what you post to Facebook and Instagram. Think of it as tailoring your message to your audience. Or adapting your communication style depending on who you are around. Who you are at work might act differently than who you are with friends or family.
Most people think social media is either for sharing pictures, video or some sort of status update. While they are not wrong, the content can be wildly different. There are of course cases where the same message can be on every platform. To make sure you are using all of these tools appropriately we have broken down the basics.
Facebook is still the most popular social media tool to advertise on-despite the recent negative media attention. You can use Facebook to share everything from photos to important company updates. For more lengthy videos and a large number of photos, Facebook is your best bet.
With a business account, you have access to powerful advertising tools and in-depth analytics. Business pages also have a lot of customization options, and you can highlight information such as your contact information, hours of operation, the products and services you offer, and much more.
The largest demographic to use Facebook were 25 to 34-year-old women making up 3 percent of U.S users. If your company is a product or service geared towards teens and pre-teens, this might not be the best approach.
Instagram is increasing in popularity every day. Before you decide if Instagram should be part of your social strategy, you need to hear the statistics: 33% of internet users are on Instagram, 60% of Instagram users login daily, approximately 80 million users reside in the United States, and engagement on Instagram is 10x higher than Facebook and 84x higher than Twitter.
Some rules to follow-Don’t post too much. Larger brands and celebrities can get away with this slightly more, but you never want to be filling someone’s feed.
Create an aesthetic. This transfers into your online persona. Having a visually pleasing looking feed is incredibly important. Keeping post and filters consistent but remembering to mix it up is key.
Use a Hashtag strategy. Hashtags will get you noticed, increase engagement and build your following. “A good Hashtag strategy includes Hashtags that are brand specific, industry relevant and trending.”
Twitter is great for short blurbs, updates, and links to blogs because of the 240 characters limit. With added features like videos, images, links, polls it is extremely engaging. It’s also easy to interact with users on this platform by mentioning users in your posts along with liking and retweeting tweets.
According to Pew’s findings, the typical Twitter user continues to be an 18-29 year-old educated minority with a well-paying job and is slightly more likely to be male than female https://www.adweek.com/digital/twitter-user-demographics/ This younger demographic fits into the millennial generation. Where Millennial’s use Instagram as more of “highlight reel”, twitter showcases more raw, funny and honest life situations.
LinkedIn host the older demographics and usually most educated groups. This platforms for professional content, but this doesn’t mean any less creative.
LinkedIn can be a powerful tool for individuals and companies looking to make new connections, generate leads, and build their brand. While it’s an important platform for all businesses, LinkedIn can be a true game-changer for B2B (business to business) companies. 2012 research by Hubspot found that LinkedIn referral traffic had the highest visitor-to-lead conversion rate among social networking sites; higher even than Facebook or Twitter. They found that LinkedIn had average conversion rates of 2.74%, compared to Facebook’s .77% and Twitter’s .69.
Keep things very professional-On facebook you can give an update about your niece or nephew but LinkedIn is not the place.
Post regular status updates. Talk about what you’re working on and who you’re working for. Include updates that would be of interest to your target customers and clients. Focus on how what you’re doing can help others achieve their goals.
Participate in groups. Join groups related to your business and your interests. Discussion participation can help establish you as an expert in your field. Don’t spam or always talk about your business. Instead, answer questions and be a resource that people trust.
Published by GetnSocial
There is a reason that U.S. adults spent an average of 5 hours and 57 minutes per day on video, in 2018. Naturally, movement catches a person’s eye and compels the viewer to pay closer attention. This is also why YouTube is second to only Facebook with its number of monthly active users.
Consumers love video. Video content is easy-to-digest. It gives our eyes and brains a chance to rest and lets the video do all of the work. Videos have the ability to relay a vast amount of information in a quick and engaging manner. If you can make an engaging video, people spend more time on your webpage, increasing ‘dwell time’. Videos have been proven to demand more consumer attention than any other medium. And while we’re in the midst of what some might call a content-overload for consumers, capturing attention is key.
SEO loves video. Did you know that you are 53x more likely show up on page 1 of Google if you have a video embedded on your website? Well, it’s true. Ever since Google purchased Youtube, there has been a significant increase on how videos can affect your search engine rank. This means that if Google or other search engines see your page with a video, it considers it relevant! According to Cisco, 80% of all internet traffic will be represented by video by 2019. So there’s little wonder as to why Google is eager to rank sites that can offer its users video content.
Social Media loves video. Not only are they more engaging, but they also have a longer lasting impact than written content. Videos are a great way of demonstrating how to use products, doing product reviews or conveying user experience. Remember when Instagram was just photos and twitter was all text? Since they added video, both platforms have gotten significantly better. As a result, brands and businesses end up generating a lot of video content for their audience. All platforms are used differently and Hubspot came up with some recommendations on social media video length, and we agree:
Instagram: 30 seconds
Twitter: 45 seconds
Facebook: 1 minute
YouTube: 2 minutes
If a picture is worth a thousand words, how much is a video worth?
Published by GetnSocial
No matter the size of your business, what service you may provide or product you sell, you need a brand. Personal branding is even important.
Your brand is derived from who you are, who you want to be and who people can expect you to be. Branding can differentiate you from your competitors’. A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising, logo and with social media, you can even portray a style of flare. To achieve a healthy brand all of these parts having to be working together.
Although it takes time to build a brand, it doesn’t have to be a taxing process. Chances are you already have a lot to work with. Social Media platforms are easy to get started, and logos can almost always be refreshed or updated.
The benefits that follow a good brand are limitless. Some can be measured, i.e, sales, but reputation and loyalty are hard to put price tags on. Branding inspires employees. Many employees need more than just work — they need something to work toward. Creative and personal goals keep you going when the work starts to get mundane. When employees understand the mission of a business and its reason for being, they are more likely to feel that same pride and work in the same direction to achieve a common goal.
Benefits that can be more easily tracked-Branding generates new customers. Branding can also help a business get word-of-mouth referrals. In spite of technology and online reviews, when we want an honest opinion we seek guidance from people close to us. We pay attention to buzz and after all, you can’t trust everything you read on the internet. What do successful companies, small and large, have in common- They have established themselves as a leader in their particular industry by building a strong brand, and they can be recognized by their logo.
Published by GetnSocial