How To Improve WordPress Site To Generate More Leads

How To Improve WordPress Site To Generate More Leads

Are you part of one of those businesses who have an available website but they lack the conversion of casual visitors into permanent clients.

Look no further…

The following article is designed to help you accelerate your conversion process:

  1. Mobile Optimization

Fast forward into 2018, almost all the newly formed websites are mobile optimized. This is because smartphones and tablets have gotten cheaper and almost everyone uses them for casual web surfing.

If the layout of your website is optimized for mobile, a person will appreciate the coding abilities of the developer and naturally, spend more time on your website.

  1. Is Your Content Heart Touching?

A lot of newly started websites take inspiration of content from famous websites. This is good but copying their content, as it as is very wrong.

Not only search engine algorithms rank your website in lower ranks but also, your audience feel that you are not original. Why should we read your content?

When it comes to content, it should be heart touching and easy to read. Don’t go for over complicated words. Talk logic with sound reasons and people will come to your website.

  1. Social Media Presence

No matter what business you run, you should have a social media presence about it. Top social media giants such as Facebook, Twitter and Instagram attract multi million active monthly users, from around the world.

If you interact with your fans, post pictures and videos about the greatness of your product. People will feel that you are serious about your business.

  1. Is Your Website Fast?

A good website loads in two seconds – anything more than that (particularly longer) then you are bound to lose visitors. The responsiveness greatly increases your conversion chances.

A person feels good when he/she spends time on a fast and responsive website. A good example is of Facebook and Twitter. Both of these websites are highly optimized and you

  1. Taking Help from Tools

There are tools such as ‘Woopra’ and ‘Google analytics’ which provide you with useful data about your website. With the data obtained, you can know about the following questions:

  • What is the average time of the day when people mostly visit your website?
  • Which countries are mostly interested in your website?
  • Which age group is spending time on particular web pages?
  • Which gender group is following your web pages for a specific duration of time?

With all the data coming your way, you can devise a marketing strategy which will bring more business for your products.

  1. Deals and Discounts

People love it when you give them something cheaper – how about combinational marketing? You can sell multiple products for a discounted price.

In this way, a person is facilitated to shop once whereas you get multiple revenue from a single client visit.

NOTE: It is important to refresh your deals and discounts, every once in a while, to keep your consumers interested in your product.

5 Plugins for Generating More Leads With WordPress

5 Plugins for Generating More Leads With WordPress

Whatever your business is, lead generation will always be an important part of it. Without this lead collection, it will be virtually impossible to find new opportunities for the business and interact with your potential customers.

WordPress is a very massive force online today, and thankfully, there are now dozens of plugins that are now available to help you in your lead generation campaigns. Using the right and best lead generation plugins in your growth strategy can help you do a lot of things, such as collecting and managing emails, finding potential clients, and growing your company faster.

Here are some of the favorite WordPress plugins you can use for lead generation, in no particular order.

LeadBoxer

You can use LeadBoxer for collection of information and to understand people who view your website. Once you add LeadBoxer to your site, you can see the names of businesses visiting your site, the services and products that got their interests, and ways on how you can get in touch with them. This is a very powerful tool that lets you collect leads in a very actionable and efficient way.

OptinMonster

Another WordPress plugin to generate leads is OptinMonster which converts your site visitors into customers and subscribers. This provides amazing features which make it easier for marketers to get new customers and leads alike. Some of the features that make the plugin powerful include exit intent technology, drag and drop form builder, A/B split testing, ability to show certain images for various campaigns, as well as built-in analytics.

SumoMe

SumoMe is growing faster and faster in terms of popularity, and it doesn’t come as a surprise. SumoMe is much more than a simple tool for lead generation as this is actually a complete suite of products mean to boost your site traffic. Tools such as the SumoMe welcome mat, scroll box, smart bar, and others can help grow your site traffic and collect valuable leads. More than 300,000 sites currently use SumoMe with the most notable ones including BarkPost, The Art of Manliness, Canva, Complex, and Airbnb.

Hello Bar

Thanks to Hello Bar, it has become easier to convert more visitors into customers. This makes it so that once people visit your site, they will see a subtle bar on the top of the page which encourages them to be a part of your email list or to start the trial of the product you offer. Installing this WordPress plugin is very simple, making it a must have in your lead generation arsenal.

Leadin

Hubspot came up with a free lead generation solution which makes it easy to know who your site visitors are and offers insights into those who will out the form on your website. This is a special tool built with small businesses, bloggers, and entrepreneurs in mind.

The three main features of Leadin include contact management, lead capture forms, and marketing analytics. It is also very easy to set up so you can get started right away in collecting leads.

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