Seth Godin, American author and former dot com business executive, and writer of This is Marketing: You Can’t Be Seen Until You Learn To See, was interviewed by Jason Feifer to help further explain his thoughts on new tactics for 2019.
First and foremost, Godin “urges companies to be relevant, not loud.”
So we all want to know the big question, “How will marketing continue to change in 2019?”
Attention and trust are the two most valuable elements of our economy going forward, and big companies have a long history of just burning it, wasting it. The alternative is to be the kind of organization that markets with people instead of at them.
What does this mean exactly?
The mindset of pop-unders, pop-overs, spam, interruption, demographics, targeting — these are all hunting tactics. Like, We have something we want to sell, and gosh darn it, we’re going to find someone to sell it to.
Godin says what we;re currently seeing over and over again is, “that the organizations that are succeeding don’t do that. They’re the ones that would be missed if they were gone. When you act in a way that helps the person achieve their dreams and goals and desires, then you don’t have to bully your way in and elbow your way in. We’re entering this age where everyone knows there’s no privacy left, everyone knows there’s no data security, everyone knows you can’t trust anyone. But when someone we can trust shows up, people go, “‘Oh, that person’s different. They’re one of us.’”
A good way to offset this is to go back to the basics.
Yeah; the basics of a century ago. And the reason this is hard is not that it’s hard. The reason it’s hard is that it’s scary. The tools of industrial marketing let the big companies off the hook. You just write a check and it’s not your fault anymore. But if you’re going to make it human, it means you’re going to put yourself out there and say, “I made this,” and someone is going to see it and say, “I don’t want it.” And it’s easy to hear that and say, “You don’t want me. I failed.” But that’s not the right answer. The right answer is “Oh, I didn’t make this for you. I made it for someone like you who believes something different, who wants something different. Let me go find that person.”
Are you part of one of those businesses who have an available website but they lack the conversion of casual visitors into permanent clients.
Look no further…
The following article is designed to help you accelerate your conversion process:
- MOBILE OPTIMIZATION
Fast forward into 2018, almost all the newly formed websites are mobile optimized. This is because smartphones and tablets have gotten cheaper and almost everyone uses them for casual web surfing.
If the layout of your website is optimized for mobile, a person will appreciate the coding abilities of the developer and naturally, spend more time on your website.
- IS YOUR CONTENT HEART TOUCHING?
A lot of newly started websites take inspiration of content from famous websites. This is good but copying their content, as it as is very wrong.
Not only search engine algorithms rank your website in lower ranks but also, your audience feel that you are not original. Why should we read your content?
When it comes to content, it should be heart touching and easy to read. Don’t go for over complicated words. Talk logic with sound reasons and people will come to your website.
- SOCIAL MEDIA PRESENCE
No matter what business you run, you should have a social media presence about it. Top social media giants such as Facebook, Twitter and Instagram attract multi million active monthly users, from around the world.
If you interact with your fans, post pictures and videos about the greatness of your product. People will feel that you are serious about your business.
- IS YOUR WEBSITE FAST?
A good website loads in two seconds – anything more than that (particularly longer) then you are bound to lose visitors. The responsiveness greatly increases your conversion chances.
A person feels good when he/she spends time on a fast and responsive website. A good example is of Facebook and Twitter. Both of these websites are highly optimized and you
- TAKING HELP FROM TOOLS
There are tools such as ‘Woopra’ and ‘Google analytics’ which provide you with useful data about your website. With the data obtained, you can know about the following questions:
- What is the average time of the day when people mostly visit your website?
- Which countries are mostly interested in your website?
- Which age group is spending time on particular web pages?
- Which gender group is following your web pages for a specific duration of time?
With all the data coming your way, you can devise a marketing strategy which will bring more business for your products.
- DEALS AND DISCOUNTS
People love it when you give them something cheaper – how about combinational marketing? You can sell multiple products for a discounted price.
In this way, a person is facilitated to shop once whereas you get multiple revenue from a single client visit.
NOTE: It is important to refresh your deals and discounts, every once in a while, to keep your consumers interested in your product.
If you aren’t fortunate enough to have a graphic designer in-house or cannot hire one- fear not! We asked ours to help lead you in the right direction and get your creative juices flowing.
Start with the basics, color, and color theory. Color is what catches the eye. Learn what colors work together to compliment each other and what moods they generate. For example, studies have shown that bright orange is the best color for encouraging people to click, whereas red comes in second.
Complementary colors lie directly across from each other on the color wheel. They bring out the best in both colors and create a very dynamic look.
Analogous colors fall close to each other on the wheel. If you want your logo colors to be harmonious, these will work well together.
Triadic colors draw from three equal sections on the color wheel. Pick these for a stimulating and bold effect.
In sticking with the basics to start, if your logo will feature any sort of text, focus on typography. The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing, and letter-spacing, and adjusting the space between pairs of letters.
Before you move to your design programs, put pencil to paper. Sketching and conceptualizing. This is the single most important part of the design process. Instead of searching for various logo ideas on your computer screen, try drawing your logo ideas on paper. Drawing is a great method that will allow you to fully hash out your ideas simply because it is easy to draw various design elements without being constrained by your computer. You can erase, sketch, and let your ideas flower without any limitations. This usually leads to great logo designs.
Lastly, make sure you have an understanding of your company and how you want others to view your brand. As yourself, “Why are you here? What do you do, and how do you do it? What makes you different? Who are you here for? What do you value the most?” Conduct research on the industry itself, its history and competitors. Problem-solve first, design later. Follow trends not for their own sake but rather to be aware of them: longevity in logo design is key.
We know that a brand represents the sum of people’s perception of a company’s customer service, reputation, advertising, logo and with social media. And a good one is using all of these components and making sure they work well together. Often times once you get a brand established and running like a well-oiled machine it stays like that. Doing the necessary task and although it is doing everything right, something is wrong, but what?
Many companies–Pepsi, Starbucks, Wendy’s, Michael Kors among others–have recently updated their brands. Should you follow their lead? Here are questions you should ask yourself when considering updating your brand:
– What problem are we attempting to solve?
– Has there been a change in the competitive landscape that is impacting our growth potential?
– Has our customer profile changed?
– Are we pigeonholed as something that we (and our customers) have outgrown?
– Does our brand tell the wrong (or outdated) story?
– What do we want to convey? To whom?
– Why should anyone care about our brand?
– Have we isolated exactly who should care about our brand?
– Have their needs, or the way they define them, changed?
– Are we asking our customer to care more about our brand
– Is our brand associated with something that is no longer meaningful?
– Is our brand out of step with the current needs and desires of our customers?
– Are we leading with our brand direction?
– Are we following with our brand direction?
– Will this solution work in 5, 10 and 15 years from now based on what we can anticipate?
If this is out of your wheelhouse, do not be afraid to seek out help or ask for opinions. Sure, you know how to take a picture and post it on to Instagram. But do you know the right hashtags to post or what a website should include to improve SEO quality? You can asses if your company needs rebranding, once that is decided, it is usually best to find someone to do the rest for you.
Published by GetnSocial
No matter the size of your business, what service you may provide or product you sell, you need a brand. Personal branding is even important.
Your brand is derived from who you are, who you want to be and who people can expect you to be. Branding can differentiate you from your competitors’. A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising, logo and with social media, you can even portray a style of flare. To achieve a healthy brand all of these parts having to be working together.
Although it takes time to build a brand, it doesn’t have to be a taxing process. Chances are you already have a lot to work with. Social Media platforms are easy to get started, and logos can almost always be refreshed or updated.
The benefits that follow a good brand are limitless. Some can be measured, i.e, sales, but reputation and loyalty are hard to put price tags on. Branding inspires employees. Many employees need more than just work — they need something to work toward. Creative and personal goals keep you going when the work starts to get mundane. When employees understand the mission of a business and its reason for being, they are more likely to feel that same pride and work in the same direction to achieve a common goal.
Benefits that can be more easily tracked-Branding generates new customers. Branding can also help a business get word-of-mouth referrals. In spite of technology and online reviews, when we want an honest opinion we seek guidance from people close to us. We pay attention to buzz and after all, you can’t trust everything you read on the internet. What do successful companies, small and large, have in common- They have established themselves as a leader in their particular industry by building a strong brand, and they can be recognized by their logo.
Published by GetnSocial