If you aren’t fortunate enough to have a graphic designer in-house or cannot hire one- fear not! We asked ours to help lead you in the right direction and get your creative juices flowing.
Start with the basics, color, and color theory. Color is what catches the eye. Learn what colors work together to compliment each other and what moods they generate. For example, studies have shown that bright orange is the best color for encouraging people to click, whereas red comes in second.
Complementary colors lie directly across from each other on the color wheel. They bring out the best in both colors and create a very dynamic look.
Analogous colors fall close to each other on the wheel. If you want your logo colors to be harmonious, these will work well together.
Triadic colors draw from three equal sections on the color wheel. Pick these for a stimulating and bold effect.
In sticking with the basics to start, if your logo will feature any sort of text, focus on typography. The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing, and letter-spacing, and adjusting the space between pairs of letters.
Before you move to your design programs, put pencil to paper. Sketching and conceptualizing. This is the single most important part of the design process. Instead of searching for various logo ideas on your computer screen, try drawing your logo ideas on paper. Drawing is a great method that will allow you to fully hash out your ideas simply because it is easy to draw various design elements without being constrained by your computer. You can erase, sketch, and let your ideas flower without any limitations. This usually leads to great logo designs.
Lastly, make sure you have an understanding of your company and how you want others to view your brand. As yourself, “Why are you here? What do you do, and how do you do it? What makes you different? Who are you here for? What do you value the most?” Conduct research on the industry itself, its history and competitors. Problem-solve first, design later. Follow trends not for their own sake but rather to be aware of them: longevity in logo design is key.
We know that a brand represents the sum of people’s perception of a company’s customer service, reputation, advertising, logo and with social media. And a good one is using all of these components and making sure they work well together. Often times once you get a brand established and running like a well-oiled machine it stays like that. Doing the necessary task and although it is doing everything right, something is wrong, but what?
Many companies–Pepsi, Starbucks, Wendy’s, Michael Kors among others–have recently updated their brands. Should you follow their lead? Here are questions you should ask yourself when considering updating your brand:
– What problem are we attempting to solve?
– Has there been a change in the competitive landscape that is impacting our growth potential?
– Has our customer profile changed?
– Are we pigeonholed as something that we (and our customers) have outgrown?
– Does our brand tell the wrong (or outdated) story?
– What do we want to convey? To whom?
– Why should anyone care about our brand?
– Have we isolated exactly who should care about our brand?
– Have their needs, or the way they define them, changed?
– Are we asking our customer to care more about our brand
– Is our brand associated with something that is no longer meaningful?
– Is our brand out of step with the current needs and desires of our customers?
– Are we leading with our brand direction?
– Are we following with our brand direction?
– Will this solution work in 5, 10 and 15 years from now based on what we can anticipate?
If this is out of your wheelhouse, do not be afraid to seek out help or ask for opinions. Sure, you know how to take a picture and post it on to Instagram. But do you know the right hashtags to post or what a website should include to improve SEO quality? You can asses if your company needs rebranding, once that is decided, it is usually best to find someone to do the rest for you.
Published by GetnSocial
No matter the size of your business, what service you may provide or product you sell, you need a brand. Personal branding is even important.
Your brand is derived from who you are, who you want to be and who people can expect you to be. Branding can differentiate you from your competitors’. A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising, logo and with social media, you can even portray a style of flare. To achieve a healthy brand all of these parts having to be working together.
Although it takes time to build a brand, it doesn’t have to be a taxing process. Chances are you already have a lot to work with. Social Media platforms are easy to get started, and logos can almost always be refreshed or updated.
The benefits that follow a good brand are limitless. Some can be measured, i.e, sales, but reputation and loyalty are hard to put price tags on. Branding inspires employees. Many employees need more than just work — they need something to work toward. Creative and personal goals keep you going when the work starts to get mundane. When employees understand the mission of a business and its reason for being, they are more likely to feel that same pride and work in the same direction to achieve a common goal.
Benefits that can be more easily tracked-Branding generates new customers. Branding can also help a business get word-of-mouth referrals. In spite of technology and online reviews, when we want an honest opinion we seek guidance from people close to us. We pay attention to buzz and after all, you can’t trust everything you read on the internet. What do successful companies, small and large, have in common- They have established themselves as a leader in their particular industry by building a strong brand, and they can be recognized by their logo.
Published by GetnSocial
The benefits of learning a second language are vast. Physiological studies have found that speaking two or more languages is a great asset to the cognitive process. The brains of bilingual people operate differently than those that know just one language. These differences offer a multitude of benefits including memory, multitasking skills, even your knowledge of English. This shared thought has been around for decades. More recently people have begun to entertain this idea with coding as well.
Coding is so important in today’s day and age. As Randy Redberg, a father of two and a managing member of the online tech community, put it, “I don’t want my kids to outsource their future in the digital age”. According to a recent Glassdoor report, a job search platform, more than a third of the highest paying jobs in the U.S. right now require some form of programming expertise.
With programs from codecademy, you can learn basic to advanced CSS and HTML for free. Introducing coding as a part of the school curriculum is the next step. States like Texas, Kentucky, and New Mexico have actually gone as far as introducing legislation allowing a computer course to serve as a foreign-language requirement in 2015. As Tim Cook so famously said, “Learning how to code is more important than learning English as a second language”.
Coding is currently one of the fastest growing occupations, and it is getting more popular day by day. If we look at the direction that technology is headed in, it is logical to consider how this bright future will affect children. Developing a coding literacy may mean a lot to them now and even more so when they grow up.
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When discussing occupations everyone has a general idea of what they think you do, yet most of the time it’s not accurate. This can be applied to most jobs but can get even trickier when you work in a position, of a field that hasn’t been around for decades like digital marketing. When I tell someone I work for a digital marketing agency, I know that often the person just assumes I post to Twitter and Instagram all day long. My mom thinks I work on Madison Avenue, pitching ideas for commercials. Society thinks I am a slave to Twitter, Facebook and Google analytics. The truth? All of the above…-ish. They are missing a very large portion of a job in digital marketing research. Research is key, whether it’s market research, or researching which trend is coming next, nonetheless, research is an important aspect of digital marketing. Like I stated previously, digital marketing is a relatively new field that is rapidly changing and constantly evolving. So to clear up any confusion, we’ll just tell you exactly what it is that we do.
We are fortunate enough to have new business coming in every day. While we love taking on new clients, we are selective about who we work with. This is to ensure we can devote enough time to the client and make sure we are a good fit. After we have vetted our potential new client, we discuss what it is they want our help with. Every client has different needs, and sometimes clients aren’t even sure what it is they need help with. This is why we are the professionals because we can help decide what services will be best suited for each particular client.
We then peruse what the client has as far as: websites, social media accounts, content and the engagement they are receiving thus far. We make suggestions and fix any issues that can be addressed immediately.
From here we will do what we call a market analysis or competitive analysis. Essentially, we find the competition to see exactly what is it they are doing, if it’s working, and assess the quality of the work.
We regroup to discuss strategy and see where we can help. Whether it’s
- Building a sleek new website
- Taking high resolution photos for your website or social media posts
- Edit video footage
- Create new logos
- Writing blogs for content and
- Aiding with search engine optimization
- Promoting events/products
We can be as hands on or hands off as necessary.
During a beta testing period track progress and see what is doing well and what can be improved upon. We once again reconvene with the client and decide what aspects of their brand they want continuous help with, what can be done in-house and what they no longer need assistance in.
This process can change at any time and looks slightly different for every client, but hopefully, you know have a better understanding of the perplexing digital marketing world.
Published by GetnSocial