Top 5 Facebook Marketing Mistakes You Must Avoid

Top 5 Facebook Marketing Mistakes You Must Avoid

Facebook is the largest social media giant of our time. In 2017, it was reported that Facebook has at least 2.2 billion monthly active users and too, from all over the world, irrespective of age and gender.

To gain exposure for your brand, you need to work on Facebook advertising. However, be careful making the following mistakes:

  1. Your Content Matters

Say, your business is all about ladies undergarments. But, all your posts are about old people and male war veterans (TOTALLY IRRELEVANT)

What you need is focusing. Using marketing strategy, you need to attract ladies of all ages to your brand and that is only possible when you post something which appeals to them. Take use of humor and memes, because everyone loves to laugh. Make use of general knowledge facts and current trends of society to have an impactful marketing approach.

A good marketing strategy is 90% focused and about 10% innovation. (By innovation, we mean posts not related to your targeted niche).

  1. What Is Your Geolocation Position?

If you own a restaurant in North Carolina, there is no point selecting a Utah based location which is far off from your business. Facebook advertisement is not cheap. In the end, money is being spent and you need a solid output.

Even North Carolina is a large area to select. What you need is hybrid marketing. Go for neighborhoods of North Carolina and make some occasional posts of its neighboring states

  1. Neglecting the Power of Multimedia:

You know that humans are visual oriented creatures. They will see a thing first than read it. That means, all the long posts you are doing, they will not be responded as quickly as something graphical.

And even if you are using pictures and videos, make sure they have an impact on ordinary life. Most people create not mistakes but BLUNDERS, by sponsoring posts of low image quality with poor concept. This results in loss of money and poor conversion of potential clients into ROI (return on investment).

  1. Begging for Attention

You ever come across posts which are constantly saying ‘LIKE – COMMENT – SHARE’ Well! That is one of the ways through which you can quickly lose your fans.

Don’t beg for attention – be so good that they would be tempted to promote your pages. Take services of a professional content writer and a graphic designer to create engaging posts. Instead of asking people to ‘like and share’, why don’t you create marketing strategies about people tagging their partners and best friends?

  1. Using A Static Method for Advertisement

While there are many type of advertisement options, most newbies go for ‘newsfeed ads’. They are simple to create.

There are ad-options like ‘page like ads’ (This method is preferred for gaining more likes for your brand) and ‘canvas ads’ are used for mobile optimized animated ads which help promote your brand story.

Another type – ‘Dynamic Product Ads’ (ADA) help target users based upon their previous actions on your site.

SEO Infographic Cheat Sheet for Business Page Optimization – GetnSocial

SEO Infographic Cheat Sheet for Business Page Optimization – GetnSocial

Bеfоrе thе internet wаѕ mоrе widely available, уоur business mау hаvе relied оn printed directories, ѕuсh аѕ thе Yellow Pages, tо bе found аnd discovered bу nеw customers.

Thе greatest likelihood ѕоmеоnе wоuld call уоu оvеr уоur competitors wаѕ if уоu paid fоr larger print аd placements, оr if уоur brand’s nаmе started with оnе оf thе firѕt letters оf thе alphabet.

Thаnkѕ tо thе internet, it’ѕ easier fоr prospects аnd leads tо find businesses bу simply conducting a search оr checking оut social media. In fact, 81% оf shoppers conduct online research аbоut a product bеfоrе making a purchase. Now, it’ѕ mоrе important thаn еvеr tо hаvе well-optimized business pages асrоѕѕ search engines аnd social mеdiа platforms ѕо уоur business саn bе found аnd ѕо уоu саn generate mоrе leads

Here is an infographic Cheat Sheet to get you started with optimizing business pages

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