With a new year, comes new trends. Shutterstock is one of the most widely used content sites on the web. This research is based on billions of image, video, music searches, and downloads from Shutterstock customers and has been analyzed for design forecast. Their trend data is likely one of the best indicators you’ll get as to where things are headed. Creative trends that transcend the digital world. We’ll see these creative trends influence fashion, social media, graphic design, film, policy and more.
Shutterstock, the stock photography company that lets creatives browse royalty free photos, vectors, illustrations, and more. From its research, Shutterstock predicts that the aesthetics of yesteryear are set to make a comeback. Some of these trends you may have already picked up on.
An ’80s look of decadence and overindulgence is in, while cute kawaii illustrations and tempting typography are also due to hit the big time. It’s not all nostalgia and retro fonts though, as trends like Beyond Plastic highlight urgent environmental issues.
Each of the trends are backed up with some solid search stats, so you know that these are the terms that people crave. However, three creative trends for 2019 stood ahead of the pack…
01. Yesterday’s tomorrow
What’s old is new again. This trend is an optimistic redux of early-tech – a focus on what yesterday’s tomorrow looked like. It’s all about the looks and sounds that defined futurism at the dawn of the digital age, like purple, blue, and pink duotone gradients, basic vector graphics, and dreamy synth music.
02. Zine culture
In the digital age, zine culture lives on in the decentralized mindset of social media, where independent makers can share and niche groups can discover. Built on principles of collage and largely influenced by the invention of the photocopier, it’s paper cutouts, noise and grain textures, and rough-edged layers that define this trend.
03. ’80s opulence
The ‘80s is back and it’s ready to party with gold chains, animal prints, and attitude. We say forget good taste, this is about good times. Clashing is the keyword for this trend. Think leopard print and snakeskin, peacock feathers and gold chain belts, soft fur and hard metal textures.
04. Authenticly Diverse
Media trends in film and social media indicate that creatives are using more content that accurately depicts the people around us and the world we live in. As digital media makes the world a smaller place, our creative community is searching for video, audio, and images representative of cultures from varying communities around the world.
The search for minority groups across the board have gone up:
Check out the article in its entirety to see the incredibly well designed and informative, infographic here.
“The customer is always right” and “Put clients first”- These are common practices ingrained into our workplace culture and taught to us at a young age. Richard Branson is flipping the script. The self-made entrepreneur who founded the Virgin Group has become famous for his unorthodox practices. He says, “Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients.”
Consider this: Americans spend close to 33 percent of their day working. Shouldn’t they be enjoying that time? And, more importantly, shouldn’t it be your job as their employer to make sure they are?As business leaders, we’ve been taught to put customers first, but maybe it’s time to reappraise that philosophy. If employees are unhappy in their work environment, how can they possibly charm the socks off patrons? Why would they go the extra mile? There’s even a direct correlation between the level of your employees’ productivity and their level of happiness: The happier they are, the more creative (and productive) they become.
Office morale is the key to improving productivity and office communications. This is why every Friday here at Get’n Social we do team lunches. No sad sandwiches at our desk. Some deliberation goes on as to where we want to venture out to for our afternoon meal. Our company is experienced an abundance of growth, we have added four new team members in the last 6 months. We get to know each other outside of our professional roles and build new relationships.
We have a few rules to keep our Friday lunches enjoyable for everyone:
Encourage Non-Work Conversations
While it may be tempting to chat about the report that is overdue, or the client deadline coming up, a happy hour is a time for relaxing and socializing.
For one thing, sharing social experiences with your coworkers can make it a lot easier to communicate about actual work Try to find something to talk about unrelated to your job. You may find that you have more in common than you thought. Plus, do YOU really want to talk about work? Neither does anyone else.
Spend a little time talking to everyone. Ask them questions about themselves and really LISTEN (and try to retain the information). Circulate around the room. If it’s a sit-down thing, speak to people all around the table. Not only is it good for you to make connections with a diverse group of people, but it also makes you look like a fun, awesome, friendly person. And by the way, if you look like a fun, awesome, friendly person? Chances are you pretty much just became one.
Hashtags. When they first came out people were confused why the pound sign was entering their social channels. In technical terms a “hashtag” is a type of metadata tag used on social networks such as Twitter and other microblogging services, allowing users to apply dynamic, user-generated tagging which makes it possible for others to easily find messages with a specific theme or content. Some people aren’t a huge fan and even find them annoying. But did you know that posts with at least one Instagram hashtag average 12.6% more engagement than posts without a hashtag?
Hashtags first got their start on Twitter. Twitter, of course, was around 4 years before Instagram. On Twitter, they were used to track trending topics and follow along with popular conversation. We have seen a decline of hashtag use on Twitter, but they have become even more vital on Instagram for bloggers, influencers, and brands. Before you slap any hashtag onto the end of your caption- know the rules:
- Keep them Focused and Relevant
Ask yourself, “What are we posting about and why”-this is a great way to help get you started. Instagram recently rolled out the ability to follow hashtags which means that instead of a user having to search for an Instagram hashtag and scroll through an endless feed, your posts could now show up automatically in the feeds of potential new followers.
- Location, Location, Location
Placement matters with hashtags. First, be sure to post them after your body copy. It’s also a good idea to create some space between caption. A common practice is the three dots method (shown below)
This creates some separation to know when the caption ends and your tags begin. Second, the order in which you place your hashtags makes a world of difference. Once you have a good amount of hashtags that you have decided on. You’ll now want to strategically choose which hashtags you want to list first. Most users aren’t likely to read through all of your hashtags, whether you’re choosing only 8 or to go for all 30. If there are hashtags that you want others to read make sure that you list them first.
Hashtags should be included but not limited to captions. They can be included in bios and when a user taps it they will be taken to that hashtag’s page to follow it, according to Hootsuite. For businesses with popular branded hashtags (more on that later), it’s a great way to foster engagement or collect user-generated content. They can also be used in comments and stories. Use the hashtag sticker to include branded hashtags in your Stories.
You might have the perfect hashtag- it will reach your target audience and promotes your brand -but if it’s one of the most popular hashtags, chances are it will be lost on the shuffle. But don’t swear off popular hashtags entirely, Hootsuite says, “As long as they’re relevant to the post and used sparingly, popular hashtags can help expand your reach without making you seem desperate or spammy.”
- Find it and Never Let it Go
While it’s important to switch up a few hashtags and keep them related to your posts, pick one or two hashtags that fit your brand and use them in every post. This way people can always know how to find you and even follow that specific tag. Taglines and slogans are great hashtags to use continuously.
Users tend to view paragraphs of hashtags as an eyesore. Most top brands — 91% of them, to be exact, use seven or fewer hashtags per post. It’s easy to assume that’s the magic number for everyone, right? Krystal Gillespie, HubSpot’s Social Media Community Manager said that this isn’t always the case: Some accounts are more successful with hashtags ranging from the low teens 20s, and up to 30. A good rule of thumb is to keep the range from 7-30.