Seth Godin, American author and former dot com business executive, and writer of This is Marketing: You Can’t Be Seen Until You Learn To See, was interviewed by Jason Feifer to help further explain his thoughts on new tactics for 2019.
First and foremost, Godin “urges companies to be relevant, not loud.”
So we all want to know the big question, “How will marketing continue to change in 2019?”
Attention and trust are the two most valuable elements of our economy going forward, and big companies have a long history of just burning it, wasting it. The alternative is to be the kind of organization that markets with people instead of at them.
What does this mean exactly?
The mindset of pop-unders, pop-overs, spam, interruption, demographics, targeting — these are all hunting tactics. Like, We have something we want to sell, and gosh darn it, we’re going to find someone to sell it to.
Godin says what we;re currently seeing over and over again is, “that the organizations that are succeeding don’t do that. They’re the ones that would be missed if they were gone. When you act in a way that helps the person achieve their dreams and goals and desires, then you don’t have to bully your way in and elbow your way in. We’re entering this age where everyone knows there’s no privacy left, everyone knows there’s no data security, everyone knows you can’t trust anyone. But when someone we can trust shows up, people go, “‘Oh, that person’s different. They’re one of us.’”
A good way to offset this is to go back to the basics.
Yeah; the basics of a century ago. And the reason this is hard is not that it’s hard. The reason it’s hard is that it’s scary. The tools of industrial marketing let the big companies off the hook. You just write a check and it’s not your fault anymore. But if you’re going to make it human, it means you’re going to put yourself out there and say, “I made this,” and someone is going to see it and say, “I don’t want it.” And it’s easy to hear that and say, “You don’t want me. I failed.” But that’s not the right answer. The right answer is “Oh, I didn’t make this for you. I made it for someone like you who believes something different, who wants something different. Let me go find that person.”
Are you part of one of those businesses who have an available website but they lack the conversion of casual visitors into permanent clients.
Look no further…
The following article is designed to help you accelerate your conversion process:
- MOBILE OPTIMIZATION
Fast forward into 2018, almost all the newly formed websites are mobile optimized. This is because smartphones and tablets have gotten cheaper and almost everyone uses them for casual web surfing.
If the layout of your website is optimized for mobile, a person will appreciate the coding abilities of the developer and naturally, spend more time on your website.
- IS YOUR CONTENT HEART TOUCHING?
A lot of newly started websites take inspiration of content from famous websites. This is good but copying their content, as it as is very wrong.
Not only search engine algorithms rank your website in lower ranks but also, your audience feel that you are not original. Why should we read your content?
When it comes to content, it should be heart touching and easy to read. Don’t go for over complicated words. Talk logic with sound reasons and people will come to your website.
- SOCIAL MEDIA PRESENCE
No matter what business you run, you should have a social media presence about it. Top social media giants such as Facebook, Twitter and Instagram attract multi million active monthly users, from around the world.
If you interact with your fans, post pictures and videos about the greatness of your product. People will feel that you are serious about your business.
- IS YOUR WEBSITE FAST?
A good website loads in two seconds – anything more than that (particularly longer) then you are bound to lose visitors. The responsiveness greatly increases your conversion chances.
A person feels good when he/she spends time on a fast and responsive website. A good example is of Facebook and Twitter. Both of these websites are highly optimized and you
- TAKING HELP FROM TOOLS
There are tools such as ‘Woopra’ and ‘Google analytics’ which provide you with useful data about your website. With the data obtained, you can know about the following questions:
- What is the average time of the day when people mostly visit your website?
- Which countries are mostly interested in your website?
- Which age group is spending time on particular web pages?
- Which gender group is following your web pages for a specific duration of time?
With all the data coming your way, you can devise a marketing strategy which will bring more business for your products.
- DEALS AND DISCOUNTS
People love it when you give them something cheaper – how about combinational marketing? You can sell multiple products for a discounted price.
In this way, a person is facilitated to shop once whereas you get multiple revenue from a single client visit.
NOTE: It is important to refresh your deals and discounts, every once in a while, to keep your consumers interested in your product.
With a new year, comes new trends. Shutterstock is one of the most widely used content sites on the web. This research is based on billions of image, video, music searches, and downloads from Shutterstock customers and has been analyzed for design forecast. Their trend data is likely one of the best indicators you’ll get as to where things are headed. Creative trends that transcend the digital world. We’ll see these creative trends influence fashion, social media, graphic design, film, policy and more.
Shutterstock, the stock photography company that lets creatives browse royalty free photos, vectors, illustrations, and more. From its research, Shutterstock predicts that the aesthetics of yesteryear are set to make a comeback. Some of these trends you may have already picked up on.
An ’80s look of decadence and overindulgence is in, while cute kawaii illustrations and tempting typography are also due to hit the big time. It’s not all nostalgia and retro fonts though, as trends like Beyond Plastic highlight urgent environmental issues.
Each of the trends are backed up with some solid search stats, so you know that these are the terms that people crave. However, three creative trends for 2019 stood ahead of the pack…
01. Yesterday’s tomorrow
What’s old is new again. This trend is an optimistic redux of early-tech – a focus on what yesterday’s tomorrow looked like. It’s all about the looks and sounds that defined futurism at the dawn of the digital age, like purple, blue, and pink duotone gradients, basic vector graphics, and dreamy synth music.
02. Zine culture
In the digital age, zine culture lives on in the decentralized mindset of social media, where independent makers can share and niche groups can discover. Built on principles of collage and largely influenced by the invention of the photocopier, it’s paper cutouts, noise and grain textures, and rough-edged layers that define this trend.
03. ’80s opulence
The ‘80s is back and it’s ready to party with gold chains, animal prints, and attitude. We say forget good taste, this is about good times. Clashing is the keyword for this trend. Think leopard print and snakeskin, peacock feathers and gold chain belts, soft fur and hard metal textures.
04. Authenticly Diverse
Media trends in film and social media indicate that creatives are using more content that accurately depicts the people around us and the world we live in. As digital media makes the world a smaller place, our creative community is searching for video, audio, and images representative of cultures from varying communities around the world.
The search for minority groups across the board have gone up:
Check out the article in its entirety to see the incredibly well designed and informative, infographic here.
“The customer is always right” and “Put clients first”- These are common practices ingrained into our workplace culture and taught to us at a young age. Richard Branson is flipping the script. The self-made entrepreneur who founded the Virgin Group has become famous for his unorthodox practices. He says, “Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients.”
Consider this: Americans spend close to 33 percent of their day working. Shouldn’t they be enjoying that time? And, more importantly, shouldn’t it be your job as their employer to make sure they are?As business leaders, we’ve been taught to put customers first, but maybe it’s time to reappraise that philosophy. If employees are unhappy in their work environment, how can they possibly charm the socks off patrons? Why would they go the extra mile? There’s even a direct correlation between the level of your employees’ productivity and their level of happiness: The happier they are, the more creative (and productive) they become.
Office morale is the key to improving productivity and office communications. This is why every Friday here at Get’n Social we do team lunches. No sad sandwiches at our desk. Some deliberation goes on as to where we want to venture out to for our afternoon meal. Our company is experienced an abundance of growth, we have added four new team members in the last 6 months. We get to know each other outside of our professional roles and build new relationships.
We have a few rules to keep our Friday lunches enjoyable for everyone:
Encourage Non-Work Conversations
While it may be tempting to chat about the report that is overdue, or the client deadline coming up, a happy hour is a time for relaxing and socializing.
For one thing, sharing social experiences with your coworkers can make it a lot easier to communicate about actual work Try to find something to talk about unrelated to your job. You may find that you have more in common than you thought. Plus, do YOU really want to talk about work? Neither does anyone else.
Spend a little time talking to everyone. Ask them questions about themselves and really LISTEN (and try to retain the information). Circulate around the room. If it’s a sit-down thing, speak to people all around the table. Not only is it good for you to make connections with a diverse group of people, but it also makes you look like a fun, awesome, friendly person. And by the way, if you look like a fun, awesome, friendly person? Chances are you pretty much just became one.
Calling all digit marketers, social media managers and advertising strategists. The Holiday season is in full swing-
and a recent Adroll study showed 40% of U.S. consumers begin holiday shopping in October—yet the average social cost per click is 12% lower in November and December. With social media playing an increasingly important role for retail brands, it’s time to start preparing your holiday marketing strategies if you have not already!
1. Get in the Holiday Spirit-
Change Social Media headers to include a festive feel. It’s good to remember not everyone celebrates the same holidays try to include them all or remember there are still secular ways to celebrate the season, take “Winter Wonderland” for example.
2. Don’t Drive Sales-
Focus on brand awareness, not sales messaging, when leveraging holidays or national observances. These days and months are opportunities to relate your company to trending topics and common events. Of course, Holiday-related sales are okay to promote, but try to broaden your message for the time of year.
3. Customizable buttons-
Customize labels depending on your website, you might want to consider changing up some of the labels to match the season. If you run an online store, you might want to replace “Buy Now” with a “Gift” or use “Santa’s List” for the wish list or your most popular products. Santa’s List even works for replacing the normal wording on your most popular posts. Many websites have fun with the theme and change their contact label into “Contact the Elves” or “Send a Message to Santa”. Get creative and use your imagination but do make sure it’s still clear what each particular label means.
4. Use festive hashtags-
Using popular festive related hashtags, or creating your own, can help get your content in front of shoppers that use Twitter or Instagram. Popular hashtags for Christmas include #wishlist #Christmas #christmasshopping especially in conjunction with the year eg. #wishlist2018
5. Festive landing pages-
If you are promoting special offers, gift ideas, wishlists or hampers on social media, it’s a good idea to direct your traffic to dedicated landing pages for customer segments.
You should customize the page to what you know about your customer, focusing on their needs and wants. Use targeted imagery and copy to help boost conversion rates. Dedicated landing pages also give you an opportunity to re-target visitors via social media or online ads.