When discussing occupations everyone has a general idea of what they think you do, yet most of the time it’s not accurate. This can be applied to most jobs but can get even trickier when you work in a position, of a field that hasn’t been around for decades like digital marketing. When I tell someone I work for a digital marketing agency, I know that often the person just assumes I post to Twitter and Instagram all day long. My mom thinks I work on Madison Avenue, pitching ideas for commercials. Society thinks I am a slave to Twitter, Facebook and Google analytics. The truth? All of the above…-ish. They are missing a very large portion of a job in digital marketing research. Research is key, whether it’s market research, or researching which trend is coming next, nonetheless, research is an important aspect of digital marketing. Like I stated previously, digital marketing is a relatively new field that is rapidly changing and constantly evolving. So to clear up any confusion, we’ll just tell you exactly what it is that we do.
We are fortunate enough to have new business coming in every day. While we love taking on new clients, we are selective about who we work with. This is to ensure we can devote enough time to the client and make sure we are a good fit. After we have vetted our potential new client, we discuss what it is they want our help with. Every client has different needs, and sometimes clients aren’t even sure what it is they need help with. This is why we are the professionals because we can help decide what services will be best suited for each particular client.
We then peruse what the client has as far as: websites, social media accounts, content and the engagement they are receiving thus far. We make suggestions and fix any issues that can be addressed immediately.
From here we will do what we call a market analysis or competitive analysis. Essentially, we find the competition to see exactly what is it they are doing, if it’s working, and assess the quality of the work.
We regroup to discuss strategy and see where we can help. Whether it’s
- Building a sleek new website
- Taking high resolution photos for your website or social media posts
- Edit video footage
- Create new logos
- Writing blogs for content and
- Aiding with search engine optimization
- Promoting events/products
We can be as hands on or hands off as necessary.
During a beta testing period track progress and see what is doing well and what can be improved upon. We once again reconvene with the client and decide what aspects of their brand they want continuous help with, what can be done in-house and what they no longer need assistance in.
This process can change at any time and looks slightly different for every client, but hopefully, you know have a better understanding of the perplexing digital marketing world.
Published by GetnSocial
A major task on a business’s checklist is creating and launching the official website. If you are new to the process, it can be daunting but with this checklist, you can keep everything organized and ready before going live.
Checking Website Function
Quality assurance is always a vital step to ensure that all the data being collected and analyzed does not have any issues. This includes forms submitting data accurately and interactive features, such as drop-down menus or options and images that have hover effects applied to them, are performing up to standards.
This should be at the top of your list, and not at all be done last minute. All sections should be checked and rechecked. Grammatical errors, spelling mistakes, and readability should be the first priority, as users will judge the business based on this. Descriptive content is appreciated by search engines and those viewing the website. So get your writing gloves on and produce the best quality content for your site!
Viewing the Website from all Browsers
Users can access sites through many different kinds of devices, which can range from an old phone to a newly updated laptop. Different phone and tablet screen sizes also need to be taken into account when previewing your website. All browsers such as Internet Explorer, Chrome, Safari, and Firefox etc. need to be checked to see if all designs and visuals are consistent.
Search Engine Optimization
Ensuring an enhanced presence on search engines is essential when launching a site. You can either hire a professional SEO team to take care of that section for you, or even make simple adjustments to optimize search engine presence, which really makes a huge difference. The key is to have at least five to ten keywords on every page, and your line of work and the audience you are targeting can determine those keywords.
The software used to create the website, alongside any modules or plugins that are used, should be updated to their latest version. Checking if SSL (Secure Sockets Layer) certificates are updated and not omitting any crucial information is also essential in order to secure your website against data breaches.
Search engines such as Google, rank websites according to the speed of the website. Thus, it is important to check whether your website loads slowly, and what might be causing the slowness. Tools such as PageSpeed Insights that Google runs, Pingdom and many more online services can help you enhance speed.
Before going live with your website, it is important to ensure that support staff is available through phone, email and live chat, in case of any queries or suggestions by users.
It is important that your design and development team have put in codes that help in tracking and analyzing site statistics, gathering data on how well the sit is performing and whether it is being marketed properly to gather the right audience to visit your page.
If you have followed this general checklist of important things to make sure of everything before launching your site, you will be worry free and successful! Good luck!
Published by GetnSocial
A web design of a website can essentially “make or break” your business. Directly or indirectly, almost everything depends upon it.
Read the following article to know more about importance of web design in content marketing.
1. Cliché Is Cancer
A lot of websites try to copy web design of popular websites and post them as it is on their website. On the basic web design, they post their content, thinking it would make a difference and their brand will quickly reach the success.
The problem is that a lot of people are doing that and general public is just fed up. They want innovation – something new – something unique.
You can take inspiration from famous websites and then introduce your own innovation to grasp the minds of your potential customers.
2. Leaving Space Is Important
Your content is important. There’s no doubt about that. However, if you try to fill up all the space of your website, it will look more like a nerdy corner of academics.
A casual person visiting your website will think of your website as an amateur work. Professionalism demands leaving adequate spaces. Write content but short, to the point and meaningful so that it can have the maximum impact upon visitors.
3. User Interface Is Trump Card
That is absolutely correct. Before noticing content, the first thing any person visiting your website would notice is user interface.
If it is easy to use, good color scheme is involved and a person can easily navigate from page – page, a person will make a favorable review of your website in his sub-consciousness.
If your user interface is shabby in nature and too complicated to be used by laymen, it is not a good user interface and you need to work on your designing skills.
4. Color Strategies
Obviously content has to be written in some color. If you take care of “compare and contrast” effects, the result would be lovely. Audience will give more attention to your message. A good example is Facebook. White and Dark Blue makes most the most of web design color scheme.
5. Background Innovations
In 2018, many websites will focus upon background innovations. Shadow effects, use of large backgrounds playing a video or animations while content being loaded up on another partitioned screen are just some of brainstorming ideas, through which you can give a boost to your content marketing. You can also partition the large background into myriad screens and display your content on them.
6. Content Converted to Illustrations
A good idea to do something unique with your website is to convert your content into illustrations. In an age of today, no-one has simply enough time to read all the paragraphs. How about what you wrote in two lengthy pages, you can convey the same message in two informative illustrations?
If this is not possible, do include pictures and helpful animations side by side with content. A balanced website has all of these elements. These elements indicate the versatility of a website.
You probably know that having a successful blog is crucial for the success of your business. But the idea is not just to keep on posting every single day without offering any special or valuable information to your target audience and clients. The key to the success of any online blog lies in the valuable content offered. Once you make sure that your content is valuable and relevant to your customers, you will be able to maximize the benefits of your blog in terms of attracting valuable customers to your website or online business. One of the best tools to make sure that your content is valuable is to make sure that it is SEO optimized. In this article we will explain why making sure that your content is SEO optimized will help your business grow:
- SEO optimized content helps your blog rank higher:
SEO involves using the keywords that customers usually use in their search in order to look for a product or a service. When you make sure that your content contains these keywords, your blog will rank higher on search results. This means that it will be exposed to customers who are looking for this particular kind of information making your content valuable to your potential customers. This will encourage the target customers to go through your blog and press the links to your website or products and this will generate money to your online business.
- SEO optimized content makes sense:
The ides is not to stuff your content with keywords. SEO requires that you use only relevant keywords that mean something to the clients in the most natural way possible. Customers will get irritated if your content is just stuffed with keywords with no real valuable information. You can also get penalized if you do so. You need to make sure that your keywords are included in a natural way that makes your content genuine and informative.
- SEO optimization content is valuable:
Because you are offering valuable information that makes sense and that is not fake or made up, your target clients will be interested in reading your blog posts. They will feel that they gain by following your blog which can make them further look at your website and online products or services.
- SEO optimization makes your blog experience complete:
SEO is not just about using relevant keywords in your content, but the right keywords will appear even in file names and file descriptions when you insert images and will be displayed all over your blog post. This means that your target customer will be able to find what they are looking for just by looking at your blog post.
- SEO optimization will make you ahead of competitors:
When your blog content is optimized for SEO, you will be ahead of your competitors because you appear higher at search results and this means that customers are more likely going to click your blog than that of another competitor. People usually click on the first few results that appear on a search page and you want to make sure that your blog is included in one of them.
- SEO optimized content is not a cost but an investment:
The cost of optimizing your content for SEO by an expert is relatively low compared to the amazing benefits you reap later on. When you choose to optimize your blog for SEO, you are creating an opportunity to be seen and exposed to a larger number of customers who are willing to purchase your products and your services. This will create an on-going channel of conversions to your website that will actually generate revenue just for a little amount of money you paid at the beginning.
- SEO optimized content will leverage social sharing:
When your web content is optimized for SEO, it will be more successful at being shared by social media users. Your tags and Meta description will appear when users decide to share your content on different social media platforms, which will allow you to gain exposure to customers you don’t even know of. You will be able to create a social media presence as your content gets shared and reviewed by other customers who will refer to your website to get additional information. SEO optimized content will also encourage other bloggers to refer to your blog in their posts and this will enable you to appear even higher in search results and will ensure the success of your blog.
Put dоwn thаt pencil! Fingers оff thаt keyboard! Stop slaving оvеr уоur web copy until you’ve rеаd thеѕе 7 mistakes thаt соuld bе killing уоur success.
If you’ve bееn publishing web copy thаt doesn’t bring in sign-ups аnd sales, уоu mау bе making оnе оf thеѕе common copywriting blunders.
You Don’t Know Who You’re Talking To:
Yоur ideal visitor iѕ nоt juѕt anyone. Yоur ideal visitor iѕ ѕоmеоnе whо will benefit frоm уоur product оr service. Knowing уоur target audience means уоu саn identify уоur reader’s pain points аnd understand whаt trulу matters tо them. Yоu mау think уоu knоw whаt уоur audience wаntѕ but dо уоur research tо bе sure.
You’re Talking About Yourself Too Much:
Thе hаrd truth iѕ thаt nо оnе cares аbоut уоur company, product оr service. Thеу care аbоut themselves, whаt makes thеm feel good. Don’t waffle оn аbоut еvеrу single specification аnd feature. Tеll уоur visitors whаt уоu саn dо fоr them. Will уоur product make thеm happier, healthier оr mоrе productive? Boost leads аnd revenue? Solve аn annoying problem?
You Aren’t Using Powerful Words:
“Imagine” – Whеn уоu аѕk ѕоmеоnе tо imagine ѕоmеthing thеу don’t ѕее it аѕ a rеаl task. It’s juѕt a mind exercise. Bу gеtting ѕоmеоnе tо imagine owning something, thеу feel аѕ if thеу аlrеаdу hаvе it. Gеt уоur visitor tо feel a sense оf ownership fоr уоur offering. Nоt оnlу dо thеу understand thе benefits, thеу аlѕо hаvе a strong desire tо kеер thоѕе benefits.
“You” – Thiѕ iѕ аn оbviоuѕ one. Yоu iѕ a powerful word bесаuѕе it speaks directly tо уоur reader. Wе love talking аbоut ourselves, thеrе iѕ nоthing mоrе appealing thаn оur оwn interests.
You’re Asking For Money Too Soon:
Yоu nееd tо win business. Yоu don’t gеt thаt bу аѕking fоr money immediately. Prove уоur worth аnd уоur vаluе tо thе visitor first. Lеt уоur visitors learn аnd gаin vаluе frоm уоur content. Thеn уоu саn start talking business.
You’re Using Too Many Long Sentences:
Bullet points. Repetition. Alliteration. Thеѕе аrе juѕt ѕоmе оf thе wауѕ tо break uр уоur copy. Don’t make уоur readers’ eyes glaze оvеr bесаuѕе you’re trуing tо put tоо muсh information intо оnе sentence. Simplify аnd shorten thе sentences.
You Aren’t Being Clear Enough
Yоur call-to-action hаѕ tо stand оut аnd bе clear. Don’t leave уоur reader confused аbоut whаt tо dо next.
You Aren’t Putting Google First
Stuffing keywords intо уоur copy juѕt ѕо уоu might rank in Google iѕ nоt a good method. It kills аnу persuasiveness аnd makes thе copy lооk bland. Write fоr уоur audience аbоvе аll еlѕе аnd thеn optimize уоur content fоr search engines.
Leave thеѕе mistakes bеhind аnd bound tоwаrdѕ achieving уоur lead generation goals with optimized web content. Wаnt mоrе qualified leads? Get in Touch with us