Creative Trends for 2019

Creative Trends for 2019

With a new year, comes new trends. Shutterstock is one of the most widely used content sites on the web. This research is based on billions of image, video, music searches, and downloads from Shutterstock customers and has been analyzed for design forecast. Their trend data is likely one of the best indicators you’ll get as to where things are headed. Creative trends that transcend the digital world. We’ll see these creative trends influence fashion, social media, graphic design, film, policy and more. 

 

Shutterstock, the stock photography company that lets creatives browse royalty free photos, vectors, illustrations, and more. From its research, Shutterstock predicts that the aesthetics of yesteryear are set to make a comeback. Some of these trends you may have already picked up on.

 An ’80s look of decadence and overindulgence is in, while cute kawaii illustrations and tempting typography are also due to hit the big time. It’s not all nostalgia and retro fonts though, as trends like Beyond Plastic highlight urgent environmental issues.

Each of the trends are backed up with some solid search stats, so you know that these are the terms that people crave. However, three creative trends for 2019 stood ahead of the pack…

01. Yesterday’s tomorrow

What’s old is new again. This trend is an optimistic redux of early-tech – a focus on what yesterday’s tomorrow looked like. It’s all about the looks and sounds that defined futurism at the dawn of the digital age, like purple, blue, and pink duotone gradients, basic vector graphics, and dreamy synth music.

02. Zine culture

In the digital age, zine culture lives on in the decentralized mindset of social media, where independent makers can share and niche groups can discover. Built on principles of collage and largely influenced by the invention of the photocopier, it’s paper cutouts, noise and grain textures, and rough-edged layers that define this trend.

03. ’80s opulence

The ‘80s is back and it’s ready to party with gold chains, animal prints, and attitude. We say forget good taste, this is about good times. Clashing is the keyword for this trend. Think leopard print and snakeskin, peacock feathers and gold chain belts, soft fur and hard metal textures.

04. Authenticly Diverse

Media trends in film and social media indicate that creatives are using more content that accurately depicts the people around us and the world we live in. As digital media makes the world a smaller place, our creative community is searching for video, audio, and images representative of cultures from varying communities around the world.

The search for minority groups across the board have gone up:

Islamic +185%

African+176%

Elderly+121%

Asain +46%

 

Check out the article in its entirety to see the incredibly well designed and informative, infographic here.

Creating The Perfect Logo

Creating The Perfect Logo

If you aren’t fortunate enough to have a graphic designer in-house or cannot hire one- fear not! We asked ours to help lead you in the right direction and get your creative juices flowing.

Start with the basics, color, and color theory. Color is what catches the eye. Learn what colors work together to compliment each other and what moods they generate. For example, studies have shown that bright orange is the best color for encouraging people to click, whereas red comes in second.

 

Complementary colors lie directly across from each other on the color wheel. They bring out the best in both colors and create a very dynamic look.

Analogous colors fall close to each other on the wheel. If you want your logo colors to be harmonious, these will work well together.

Triadic colors draw from three equal sections on the color wheel. Pick these for a stimulating and bold effect.

In sticking with the basics to start, if your logo will feature any sort of text, focus on typography. The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing, and letter-spacing, and adjusting the space between pairs of letters.

Before you move to your design programs, put pencil to paper. Sketching and conceptualizing. This is the single most important part of the design process. Instead of searching for various logo ideas on your computer screen, try drawing your logo ideas on paper. Drawing is a great method that will allow you to fully hash out your ideas simply because it is easy to draw various design elements without being constrained by your computer. You can erase, sketch, and let your ideas flower without any limitations. This usually leads to great logo designs.

Lastly, make sure you have an understanding of your company and how you want others to view your brand. As yourself, “Why are you here? What do you do, and how do you do it? What makes you different? Who are you here for? What do you value the most?” Conduct research on the industry itself, its history and competitors. Problem-solve first, design later. Follow trends not for their own sake but rather to be aware of them: longevity in logo design is key.

 

Guide to Affiliate Marketing for a Novice

Guide to Affiliate Marketing for a Novice

Affiliate Marketing is exactly what you think it is.

On one end of the marketing arrangement, an online retailer pays commission to an external website for traffic or sales generated from its referrals. On the other end,  this is the process of earning a commission by promoting someone else product or service. By using an affiliate link, a specific URL that contains the affiliate’s ID or username. In affiliate programs, advertisers use affiliate links to record the traffic that is sent to the advertiser’s website. This action is all part of an affiliate program.

 

This can be done through popular blogging networks, Instagram influencers,  or any way you can send an affiliate link. Think- podcaster leaving a link or telling you to use certain code at checkout for a discount. Or your favorite youtube letting you to “swipe up” to see where they got their new “favorite” product.

 

For a real-life example check out your favorite movie information center, Jamie Spencer, IMDB.com

The huge online movie database IMDb.com, has information on thousands of films, actors, and producers. So there is a great opportunity to link out to merchants who can sell the items that are being researched on the site–specifically DVDs or streaming video. On each movie page within the site, the right sidebar includes a link out to Amazon. This is done in an automated way as the link takes referrals to a search page within Amazon displaying results for the movie title or Actor.

Now to get started you will need to follow these 3 tips:

Vet All Affiliate Programs-

There are so many programs out there that will do most of the grunt work for you. But make sure you aren’t throwing your money around.

 

Find your Target Audience-

Marketers design strategies to meet the needs of the target market and use media channels and other touch points to best reach the purchaser.

 

SEO is the Key-

While affiliate links will pusher consumers and buyers to you, you can still generate traffic organically. So be sure to fill your site with valuable and engaging content!

Tailoring your Social Marketing for the Holiday Season

Tailoring your Social Marketing for the Holiday Season

Calling all digit marketers, social media managers and advertising strategists. The Holiday season is in full swing- and a recent Adroll study showed 40% of U.S. consumers begin holiday shopping in October—yet the average social cost per click is 12% lower in November and December. With social media playing an increasingly important role for retail brands, it’s time to start preparing your holiday marketing strategies if you have not already!

 

1. Get in the Holiday Spirit-

Change Social Media headers to include a festive feel. It’s good to remember not everyone celebrates the same holidays try to include them all or remember there are still secular ways to celebrate the season, take “Winter Wonderland” for example.

2. Don’t Drive Sales-

Focus on brand awareness, not sales messaging, when leveraging holidays or national observances. These days and months are opportunities to relate your company to trending topics and common events. Of course, Holiday-related sales are okay to promote, but try to broaden your message for the time of year.

3. Customizable buttons-

Customize labels depending on your website, you might want to consider changing up some of the labels to match the season. If you run an online store, you might want to replace “Buy Now” with a “Gift” or use “Santa’s List” for the wish list or your most popular products. Santa’s List even works for replacing the normal wording on your most popular posts. Many websites have fun with the theme and change their contact label into “Contact the Elves” or “Send a Message to Santa”. Get creative and use your imagination but do make sure it’s still clear what each particular label means.

4. Use festive hashtags-

Using popular festive related hashtags, or creating your own, can help get your content in front of shoppers that use Twitter or Instagram. Popular hashtags for Christmas include #wishlist #Christmas #christmasshopping especially in conjunction with the year eg. #wishlist2018

5. Festive landing pages-

If you are promoting special offers, gift ideas, wishlists or hampers on social media, it’s a good idea to direct your traffic to dedicated landing pages for customer segments.

You should customize the page to what you know about your customer, focusing on their needs and wants. Use targeted imagery and copy to help boost conversion rates. Dedicated landing pages also give you an opportunity to re-target visitors via social media or online ads.

Are Hashtags Dead?

Are Hashtags Dead?

 

Hashtags. When they first came out people were confused why the pound sign was entering their social channels. In technical terms a “hashtag”  is a type of metadata tag used on social networks such as Twitter and other microblogging services, allowing users to apply dynamic, user-generated tagging which makes it possible for others to easily find messages with a specific theme or content. Some people aren’t a huge fan and even find them annoying.  But did you know that posts with at least one Instagram hashtag average 12.6% more engagement than posts without a hashtag?

 

Hashtags first got their start on Twitter. Twitter, of course, was around 4 years before Instagram. On Twitter, they were used to track trending topics and follow along with popular conversation. We have seen a decline of hashtag use on Twitter, but they have become even more vital on Instagram for bloggers, influencers, and brands. Before you slap any hashtag onto the end of your caption- know the rules:

 

  • Keep them Focused and Relevant

Ask yourself, “What are we posting about and why”-this is a great way to help get you started. Instagram recently rolled out the ability to follow hashtags which means that instead of a user having to search for an Instagram hashtag and scroll through an endless feed, your posts could now show up automatically in the feeds of potential new followers.

 

  • Location, Location, Location

Placement matters with hashtags. First, be sure to post them after your body copy. It’s also a good idea to create some space between caption. A common practice is the three dots method (shown below)

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This creates some separation to know when the caption ends and your tags begin.  Second, the order in which you place your hashtags makes a world of difference. Once you have a good amount of hashtags that you have decided on. You’ll now want to strategically choose which hashtags you want to list first. Most users aren’t likely to read through all of your hashtags, whether you’re choosing only 8 or to go for all 30. If there are hashtags that you want others to read make sure that you list them first.

 

  • Don’t Limit Yourself

Hashtags should be included but not limited to captions. They can be included in bios and when a user taps it they will be taken to that hashtag’s page to follow it, according to Hootsuite. For businesses with popular branded hashtags (more on that later), it’s a great way to foster engagement or collect user-generated content. They can also be used in comments and stories. Use the hashtag sticker to include branded hashtags in your Stories.

 

  • Do your Homework

You might have the perfect hashtag- it will reach your target audience and promotes your brand -but if it’s one of the most popular hashtags, chances are it will be lost on the shuffle. But don’t swear off popular hashtags entirely, Hootsuite says, “As long as they’re relevant to the post and used sparingly, popular hashtags can help expand your reach without making you seem desperate or spammy.”

 

  • Find it and Never Let it Go

While it’s important to switch up a few hashtags and keep them related to your posts, pick one or two hashtags that fit your brand and use them in every post. This way people can always know how to find you and even follow that specific tag. Taglines and slogans are great hashtags to use continuously.

 

  • Don’t Overdo it

Users tend to view paragraphs of hashtags as an eyesore. Most top brands 91% of them, to be exact, use seven or fewer hashtags per post. It’s easy to assume that’s the magic number for everyone, right? Krystal Gillespie, HubSpot’s Social Media Community Manager said that this isn’t always the case: Some accounts are more successful with hashtags ranging from the low teens 20s, and up to 30. A good rule of thumb is to keep the range from 7-30.

 

 

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