WordPress is one of the best platforms to develop your website however some people complain that overtime, their website gets slow.
How to increase the speed of your website?
Well, read on!
1. Ideal Loading Time
We’ll start with the ideal time. An ideal website is the one which loads under 2 seconds. If a website fails to load in under 5 seconds, a person may not visit it. To improve your speed efficiency, you need to pay attention to following factors.
NOTE: It is possible that different people across the world may experience different loading time, when they are accessing your website. To know the speed of your website, use a free online tool “Pingdom” which allows you to measure speed from different locations of the world.
2. Multimedia Slows Down Your Website
In the beginning, you might feel that your website is very fast. With the addition of multimedia, such as large background videos and HD pictures, you might feel that your website is getting slow.
You need to compress both images and videos so that they take less space and don’t feel heavy on your website’s loading time.
Don’t try to upload videos on WordPress. Not only this consumes data but also decreases your website’s space. Instead, give a link to YouTube, Dailymotion and Vimeo.
The format of an image also matters. A good thumb rule suggests that .jpg and .jpeg files are good for images while .png format is efficient for logo files.
3. Do You Need (Every) Plugin?
Yes, everyone does. But ask yourself! Do you need all plugins? Most people try to download anything that sounds fancy. This results in major lag of their website.
Analyze your plugins. Go for a utilitarian approach. See which are needed by you and remove the rest.
4. Limit Your File Requests (Involves Coding)
This is common sense – if less people will access your website, more speed will be given to them. (In fact, a popular web hosting company A2 also utilizes this strategy)
The trick here is to make the clients ask for separate requests. A good example is that, let’s say there is a website which has two fonts. The presence of both fonts is necessary because their combination enhances the beauty of the website.
You notice that if you select both of them separately, two distinct HTTP requests are sent. This is the real deal.
Make your audience “travel” more on your website so that a pattern of distinct requests can be observed. While congestion may increase efficiency, it kills speed.
5. Use CDN
If your website’s server is located in USA, a person inside USA will be able to view your website at a faster rate than someone visiting your website from Pakistan.
CDN stands for ‘content delivery network’. It is a network made up of several servers, existing all over the world. Each server will host static files to make up your website.
When any potential visitor will visit the website, the server (which is closest to him in terms of geographical location) will show him the static files.
Content optimization, typically known as SEO, has been paramount when showcasing and promoting data and products. Today, with the increasing number of businesses in web marketing, SEO became more important to sales success among the competing developers. To make the content visible, optimization should occur when ensuring that the search engines can crawl easily and index the data presented on the websites.
If you are on search engines, you could land on the page 2 to any page. For you to improve your ranking and be seen on the first page of search engines result pages, you may use such simple on-page techniques for you to ensure that your website gets the boost it requires to rank on the first page.
Here are the ways on how you can boost your ranking easily:
- Utilize Appropriate Page Titles
Once Google displays the search results, it posts the website URL and content with bolded title. Every unique page of your website must have its own title that’s unique. The titles have to be relevant and short. The lengthy lettering sequences or unnecessary numbers will complicate indexing and crawling. When choosing web content, the Google bots are more likely to pick the pages that have titles corresponding highly to their content.
Optimizing your website for better ranking on Google searches must first and foremost consist of aiming to make the viewers happy. Strive in displaying quality web content that will draw users organically to your website. If your viewers are happy, the probability that they’ll spread the word through social media or word of mouth is high.
Like the book summaries attempt to sell a book to the customers, meta tags attempt in attracting search engine crawlers through providing informative and succinct summary of web pages. The more likely meta tags are to fit the query of a searcher, the more likely Google will everything up in the search results. Try not using the same tag for every unique page. Make meta tags that are relevant to the content of every page. Even if the meta keywords aren’t required, they’re still beneficial if you place them.
- Use Images in an Efficient Manner
Placing some images on the website is a good way to catch the client’s eyes, yet a lot of developers do not images to their potential. The images should be titled as well as given the right alt text description. For those who don’t know, Alt Text offers textual information about the image in case for some reasons, the image failed to appear on the website, it helps in accessibility as well. It isn’t a way in guaranteeing clients that they would still get the intended ideal while visiting, yet it enables the search engines to look for content that are based on the images.
- Understand and Know Your URL
You have to take note that the URLs with the never ending strings of letters and numbers are unsightly and frequently push the perspective viewers away. The best address must be easy and informative on the eyes. This represents your reputation and brand, so keep this relevant to your business.