Social Media Trends of 2018

Social Media Trends of 2018

Statista found that there were  2.46 billion social media users in 2017, and this number is growing. According to estimates, the number of worldwide social media users reached 2.34 billion and is expected to grow to some 2.95 billion by 2020. It is no surprise that social media is a powerful tool and can affect business and evoke change. Before the 2018 year comes to a close, we decided to look at the trends that the year brought us. The good, the bad and the ugly. In 2018 we saw many social media trends. Wondering if you missed out, or hopped on too many bandwagons? Chances are it isn’t too late to get started on some before the year is over.

 

Influencer Marketing-

With social media, anyone has the chance to be famous. However annoying you may find it, brands and companies are cashing in, and so are the influencers. Reality stars can now extend that 15 minutes of fame and earn a living at the same time. In an article titled “After the Final Rose… You Make Money on Instagram” explains how long you last on the show can affect your potential earnings. While these celebs might cost you a pretty penny, micro-influencers are sometimes known for a more devout following. What exactly is a micro influencer? They are people on social media channels who have a strong following but don’t have a celebrity status. While there is no exact threshold, micro influencers typically have anywhere between 1,000 and 90,000 followers.

 

Instagram Story Highlights-

While they were released in 2017, this feature did not take off until 2018. This tool allowed you to create permanent collections of Instagram Stories that will live on your new Instagram profile. These stories can be carefully created and brands are loving them. They are great for business profiles because story highlights allow brands to easily curate and showcase the content they want users to see first. We already know that Instagram is the highlight reel, but now it really can be an intro to what your feed has to offer.  They’re a creative way to express yourself, show off products, showcase events, and customers, drive traffic, or brand your business!

 

Face Filters-

Snapchat pioneered face filters in 2016, and Instagram was quick to follow. What first started out as fun interactive edits to photos quickly became yet another marketing tool. In October of 2016,  Twentieth Century Fox became the first marketer to buy the app’s sponsored lens format to promote The Peanuts Movie.  The Gatorade Super Bowl Lens and Taco Bell’s Taco Shell Lens were the most popular filters to date. Many companies have found a way around these pricey filters by making sure there is a Geo-Tag that will appear a certain radius from their locations.

 

Messaging Platforms-

The popularity of messaging platforms is exploding. WhatsApp (1.3 billion monthly active users), WeChat (963 million MAUs), and Facebook Messenger (1.2 billion MAUs) are leading the charge. On average, 77% of users keep messaging notifications turned on so they never miss a thing. FOMO is a powerful motivator” Says Neil Patel, co-founder of Neil Patel Digital. Patel also says that messaging allows you to reach your audience at scale and on their preferred channel. 89% of consumers would like to use it to communicate with businesses, yet only 48% of businesses do so.

 

Live Video-

On Instagram, Facebook and Periscope we have the ability to go live and communicate with your viewers in real time. This feature has continued to grow and if done well, can have tremendous results. Consumers love it.  Research shows that 80% of audiences prefer watching live video from brands as opposed to reading a blog. And 82% of consumers say they would rather watch live videos than read social media posts.

 

Marketing To Gen Z

Marketing To Gen Z

Millenials blaming is being cast aside for blaming Gen Z. Gen Z is starting to enter the workforce, able to vote and dominating the market. They are controlling how businesses are handling everything from customer service, shipping methods, and advertising.

With some conflicting timelines of when the Millenial generation ends and Gen Z begins- Some reports say,  Millennials are people born between 1981 and 1996 according to Pew Research while Forbes reports that anyone born after 1995 is in Gen Z.

Since we have a slight overlap we have a few “cusp” babies falling in the 1995 and 1996 years. It is safe to assume these individuals can find themselves relating to a combination of the two groups problems, beliefs, and behaviors.

 

Gen-Zers are expected to account for about 40 percent of all consumers by 2020. You might be asking yourself, “How are they different from past generations” and “how do we reach them?”. To help answer these questions we came up with a compiled list of different traits and how to approach them here:

 

Make it Short and Snappy-

This generation grew up on 6-second vine videos and disappearing snapchats. Today, what is relevant is constantly being refined. Gen Z lives in a world of continuous updates. Thus, their attention spans might be significantly lower than Millennials. This does although give them the added benefit of being able to processes information faster than other generations.

 

Get it Right the First Time-

Post Millenials expect to get everything in the blink of an eye. Instant gratification. Gen Z is said to be more unforgiving when leaving customer reviews and are overall less tolerant than Millenials. They will choose conveniences over a brand and after one mishap-they are more likely to drop that brand for good. Because of this, customer service has to be at it’s best

“Instead, let’s market to Generation Z by providing quality customer success efforts and beautifully elegant customer experiences. – Andrew J. Herkert, M.A., TruScribe

 

Influencer Advertising-

Growing up in the digital and social age-these folks are annoyed of celebrities shoving brands and products in their face. Influencer marketing has grown from one of the hottest trends in social media to a proven marketing channel delivering real results for brands, especially with digitally savvy and socially connected Gen Z consumers. While traditional celebrities once had a monopoly on influence, “regular” people are now gaining influence online based on their unique voices, opinions, and perspectives. These are regular people who are self-made. They have curated an online persona by being “cool” and “unique” to grow a following.

 

Gen Z Cares About Social Responsibility-

90% of Gen Z’ers would buy products from a company who is addressing social and/or environmental issues. And, 94% of them believe that companies have a responsibility to address critical issues.Millennials helped elect a black president and legalize gay marriage; many generation Zers see these milestones as the norm,” That’s likely because many of the advances, like gay marriage, from previous decades, seem obvious to them so they are looking to see where they can go from the baseline.

 

Published by GetnSocial

Top 8 Web Design Trends That Are Expected To Flourish In 2018

Top 8 Web Design Trends That Are Expected To Flourish In 2018

The world of web designing is an evergreen field of computer science. Over the years, one will always expect new websites. However, the strategy lies in generating revenue and web traffic.

The following 8 designs are expected to take the world in 2018.

1. Integrated Animations

Multimedia is going to be a big part of future websites. This is because humans are visual oriented creatures.

By seeing animated videos which link with our lives, will sub-consciously link the websites with our minds.

2. Friendly Color Chemistry

There was a time when variety was looked upon. Now, the color effect for greater good would be looked inside web development i.e. such color schemes would be treated of no value which fail to make a person interested in them.

3. Improved User Design

In future, user design and user interface are some of the core focused areas of web development. The basic purpose of such web strategy would be to increase user participation inside requested websites.

If a user likes your website, he/she will naturally spend more time and is more likely to recommend the website in his/her friend circle.

4. Cross Platform Development

These days most people use internet on smartphones and tablets. In future, cross platform integration of websites is heavily expected.

The move will give competition to those websites which are solely build for a single platform.

5. Page Transitioning

Normally, when we go from one website’s page to another, we don’t feel anything. Imagining a scenario if we DO feel anything i.e. a slight animated transition, our web experience will get more enjoyable.

Page transitioning techniques are expected to be used in 2018 across different websites.

6. Shareable Custom Illustrations

Not everyone can read but nearly everyone using the internet can see. Illustrations help create a fun element on a website.

Such graphic designers are going to be in high demand which can create thought provoking concept art. That custom art will be sharable i.e. it can be shared on large social media websites such as Facebook, Twitter and Instagram etc.

A website’s popularity will reach new limits if it gets shared and individually praised by distinct friend circles of an individual.

7. Frequent Use of Shadowing

The use of shadow in texturing and in page layouts is expected to get common in 2018. With grid and parallax layouts, designers are playing with shadows to create fascinating 3-D and 2-D objects. This is all done to create a world of depth and illusion, extending beyond the computer screen.

Shadow designing is similar to flat design trend, which was common a little while ago.

8. Dynamic Scrolling

Static scrolling has been since the birth of web engineering but these days, designers are looking for just a little bit of margin to introduce innovation, a little here and a little there.

In recent years, we have seen such websites in which when you pass a certain image object, the rate of scrolling gets faster than before.

Top 4 WordPress Trends That You May See In 2018

Top 4 WordPress Trends That You May See In 2018

Web Developers need to know where the world is headed towards in terms of website design; otherwise, they will not survive as service providers in this extremely competitive field.

For that, it is important for you to know the trends of WordPress which have been on the rise throughout 2017, and will possibly be seen a lot more in 2018. Knowing these trends inside out can give you quite the upper hand in being a famous website developer which parties refer to in all cases, especially those who are looking to design a website entirely from the start.

In no particular order, the following trends are expected to be on the rise in 2018:

1. Search Engine Notifications

Your default browser is soon about to turn into your personalized news provider as well thanks to these push notifications which integrate themselves with the search engines as soon as they are visited. While the idea of such notifications which will pop up in your laptop screen’s corner or your smartphone notification center is quite appealing, it can become a nuisance if the site you visited was just a one-time thing.

In fact, these notifications have been regarded as nothing but trouble by most of the customers, and yet they are taking the high road. Developers will have to see how to integrate them willingly so that visitors capitalize on it to its maximum.

2. Mobile-Friendly Outlook

When we use desktop-based websites on our phones we are often taken aback by the poor display that they have when compared to the real display on the laptop screen. That is about to change however because developers have realized the sheer magnitude of people who are online using their phones almost all day and will do most of their non-documentation work on it.

This is why WordPress developers are now trying to bring out a mobile outlook for their new websites first so that all these phone users can be easily accommodated.

3. Animations Over Still Imagery

If you visit a recent website there is almost no chance that you will find any part of the website where you will find everything still, and that is exactly what is being carried into 2018. Animations which spring to life using the cursor or the touch are becoming more and more frequent, and now websites are even deploying personalized assistants who act as your attractive guide around the website.

With animations, the creativity knows no bounds, and that is exactly how most new websites will turn out to be.

4. Abstract Images

These days a regular website with a look which consists of a list of items which you can go to is not appreciated as much as a website with different tiles showing different items scattered around the screen. This may sound absurd because the disorder is not usually liked, but in the case of web design, such ideas are taking more and more of the market by storm.

So if you plan on joining the E-commerce race and opening up your own supply shop, contact a designer who can make you a site with a funky look which still remains easy for the user to understand.

How To Ace Your PPC Budget In 2018?

How To Ace Your PPC Budget In 2018?

Pay Per Click (PPC) has become the latest advertising and marketing trend that rules the online marketing world in the recent times. In fact, it has been observed in 2017 that pay per click is a major concern for marketers and they have been investing a lot into this marketing tactic as well – to boost their overall business sales and leads. But how can marketers improve their PPC budget in the upcoming year? We are answering this major concern in this article ahead.

What Is Pay Per Click?

Pay per click is a latest marketing trend. The aim of this marketing tactic is to drive audiences and engage with potential traffic audience that later become customers. Pay per click ads work in a fairly unique yet amalgamated way too. The ads are run by marketers within the published content of authors/bloggers or any publishers on the web. Whenever a customer or online user clicks on word and is redirected towards the ads – the marketer has to pay the publisher. Hence, budgeting is crucial when it comes to PPC because in general pay per click is a very effective source of e-marketing for brands these days.

How To Improve The PPC Budget?

If you ae one of those concerned and overwhelmed marketers who worries about the investment that goes into the PPC annual budget – here are some helpful tips that will boost and improve your overall PPC budget.

Tip # 1 – Utilize What You Spend

The first thing that we would say you need to do to improve your altogether PPC budget is utilize the amount you spend or invest in your marketing. Marketers are often very concerned about how the entire PPC campaign will run for them in the upcoming year and keeping up with the evolving competition is crucial as well. Hence, marketers may end up investing a lot more than they would spend and hence it is ideal for you to make most of your spending’s and utilize them too.

Tip # 2 – Search Volume Trends and Invest Accordingly

Instead of planning out a yearly, monthly or daily basis budget – you should be planning your budget according to the search volume trends.

Tip # 3 – Make Sure The Budget Is Flexible

Whilst you might aim for certain things when you plan your budget beforehand, it is always advisable to keep the budget flexible. This is because PPC marketing should be based on what attracts the customers best and hence, the budget should always be kept flexible in order to make sure the profit margins remain considerable.

Tip # 4 – Aim for Traffic Conversions into Leads

Most of the times marketing is basically aimed to increase brand recognition and awareness. However, if you are planning to budget your PPC campaign wisely you would need to work on generating traffic that will later convert into leads for your web. This is only how you can maintain a balance with the outward and inward flow.

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