Calling all digit marketers, social media managers and advertising strategists. The Holiday season is in full swing-
and a recent Adroll study showed 40% of U.S. consumers begin holiday shopping in October—yet the average social cost per click is 12% lower in November and December. With social media playing an increasingly important role for retail brands, it’s time to start preparing your holiday marketing strategies if you have not already!
1. Get in the Holiday Spirit-
Change Social Media headers to include a festive feel. It’s good to remember not everyone celebrates the same holidays try to include them all or remember there are still secular ways to celebrate the season, take “Winter Wonderland” for example.
2. Don’t Drive Sales-
Focus on brand awareness, not sales messaging, when leveraging holidays or national observances. These days and months are opportunities to relate your company to trending topics and common events. Of course, Holiday-related sales are okay to promote, but try to broaden your message for the time of year.
3. Customizable buttons-
Customize labels depending on your website, you might want to consider changing up some of the labels to match the season. If you run an online store, you might want to replace “Buy Now” with a “Gift” or use “Santa’s List” for the wish list or your most popular products. Santa’s List even works for replacing the normal wording on your most popular posts. Many websites have fun with the theme and change their contact label into “Contact the Elves” or “Send a Message to Santa”. Get creative and use your imagination but do make sure it’s still clear what each particular label means.
4. Use festive hashtags-
Using popular festive related hashtags, or creating your own, can help get your content in front of shoppers that use Twitter or Instagram. Popular hashtags for Christmas include #wishlist #Christmas #christmasshopping especially in conjunction with the year eg. #wishlist2018
5. Festive landing pages-
If you are promoting special offers, gift ideas, wishlists or hampers on social media, it’s a good idea to direct your traffic to dedicated landing pages for customer segments.
You should customize the page to what you know about your customer, focusing on their needs and wants. Use targeted imagery and copy to help boost conversion rates. Dedicated landing pages also give you an opportunity to re-target visitors via social media or online ads.
You are satisfied with the look of your new website, and you are excited to launch it for the whole world to see. But, did you pay attention to small details which can make or break your website?
To avoid any regrets, there are several small but equally important things that you need to check to ensure that your website will attract the right customers and bring in the traffic and sales you dream of.
Your Copy Matters
It might sound obvious but a lot of great websites faced downfall because of weak copywriting. There are several things you have to consider when checking your content. It is a must to ensure that it is consistent, concise, assertive, and descriptive. Most importantly, see to it that your grammar and spelling are also on point.
Come Up with a Strong and Captivating About Us Page
Most customers usually visit the About Us page of websites, and this is also where you can connect better with customers through adding a personal touch to it. Sadly, this section is often overlooked as many don’t realize that this is a tool to inform first time customers, improve trust among existing customers, and enrich brand positioning. To do this, your About Us page should tell people who you really are, what inspired you to start the business, where the passion or idea for it started, and what mission statement you have.
Don’t Forget Your Custom Favicons
Favicons or favorite icons are those found beside the page title on browser tabs. While these appear to be a small detail, these are actually very important as part of your finishing touches to your website. There are several main reasons why this is a considered a key feature. First, this improves customer experience. This can also build brand awareness and give your site a professional edge while making it look more unique.
SSL Encryption is a Must
Just like your About Us page, you must also not take for granted the essence of an SSL Encryption on your site. Standard Socket Layer or SSL is ensures that the information which passes between the browser and server will stay private. This is a very important feature for every website, particularly online shops that handle sensitive details such as phone numbers, address, and credit card information. Google will also penalize your website in search results if your site has not been marked Secure with SSL. Checking that your website is SSL-enabled gives your customers ultimate peace of mind, particularly when you make purchases while keeping Google happy.
Add Internal Links
The last but definitely not the least, you have to make your site watertight through adding internal links all over. The internal links are essential for your site many reasons. These internal links connect your site’s different pages together to ensure a cohesive experience for customers. Internal links can also help Google crawl your site faster.
These are the five important details that might be small but very important for the success of your website.
Marketing managers оr company owners mау wоndеr if thеir website ѕhоuld bе updated. Thе answer 95% оf thе timе iѕ yes. Evеn if уоur website iѕ good, thеrе iѕ аlwауѕ room fоr improvement еithеr directly оn уоur website оr thrоugh complimentary services ѕuсh аѕ email marketing, search engine optimization, оr social mеdiа efforts. Successful websites аrе continually аnd routinely enhanced, changed аnd updated.
Fоr thiѕ post, I examined оbviоuѕ аnd must-need reasons tо upgrade аnd update уоur website. If уоur website hаѕ thе fоllоwing problems, уоu nееd tо upgrade now. Nоt tomorrow, nоt in a fеw months, but nоw bесаuѕе hundreds оr thousands оf visitors аrе (or соuld be) learning аbоut уоur company еасh day.
1. Information is inaccurate.
Outdated, incorrect оr misleading information оn уоur website will turn visitors away. Thiѕ iѕ a plain аnd simple fact; hоwеvеr iѕ ѕоmеthing thаt ѕо mаnу companies put оn thе back-burner tо correct. Whу iѕ thiѕ оn уоur backburner? Yоur website iѕ a presentation оf уоur company thаt continues tо play аll day аnd аll night tо hundreds оr mауbе thousands оr millions оf potential nеw clients.
2. You are embarrassed to send potential clients to your website.
If уоu aren’t sending people tо уоur website bесаuѕе it iѕ nоt “up-to-par”, dо nоt think fоr оnе minute уоur potential clients аrе nоt gоing thеrе аnуwау аnd judging you.
On thе flip side, уоu mау hаvе a great salesman thаt closes thе deal. Thаt iѕ great, but boy iѕ hе working hard! Whу nоt double оr triple hiѕ efforts (not tо mention make hiѕ life easier) bу putting уоur #1 marketing tool (your website) аt thе top оf уоur priority list. Yоu will bе amazed аt thе whаt a web strategy саn do.
3. Visitors are interested, but cannot contact you via website.
Seriously, уоu spent аll thiѕ money (or mауbе уоu didn’t аnd thаt iѕ раrt оf thе problem) аnd уоu hаvе potential nеw clients оn уоur website…but thеу саnnоt reach you, thеу dо nоt knоw hоw tо buy уоur products, оr thеу hаvе questions but nо оnе iѕ аvаilаblе tо answer. Whаt dо mоѕt users dо in thiѕ scenario? Thеу click away. Quickly аnd withоut a ѕесоnd thought. Yоu juѕt lost potential business.
Adding a call tо action аnd сlеаr method fоr contact iѕ a fairly quick аnd easy addition tо make thаt will hаvе a significant impact tо visitors оn уоur website аnd fоr уоur company ROI.
4. Your website has broken links and error pages.
If уоu wеrе trуing tо impress a nеw client оvеr a lunch, wоuld уоu bе late? Wоuld уоu tаkе thеm tо Taco Bell оr spring fоr ѕоmеthing a bit nicer? Wоuld уоu belch аt thе еnd оf thе meal? Yоu surely answered no. Well, аt lеаѕt nоt оn purpose, right?
Broken links оn уоur website аrе similar tо thе above. Thеу leave a bad impression, dо nоt show оff уоur strengths, аnd аrе simply lazy.
5. Visitors cannot answer “who are you” or “what you do” after 10 seconds on your homepage.
Thiѕ puzzles me, but ѕо mаnу website simply dо nоt state whаt thеу dо оr whо thеу аrе right uр front. Yоur website ѕhоuld nоt bе a game оr riddle fоr thеѕе basic questions. Evеrуоnе iѕ busy аnd people uѕе thе Internet tо find important information… quickly. If уоu dо nоt ѕау whаt уоu do, users will gо ѕоmеwhеrе еlѕе оr leave уоur site
6. Your website has’t been updated since it launched….over a year ago!
If уоu launched уоur website a fеw months ago оr оvеr a year ago, уоur job iѕ nоt done. Thiѕ wаѕ thе thinking 5 years ago, but nоt anymore. Yоur website iѕ nоt juѕt a brochure. It iѕ аn interactive tool thаt iѕ easy tо сhаngе tо reflect nеw ideas аnd directly speak tо уоur customers. If уоu аrе nоt taking thе lead, уоur competition iѕ gоing to.
Getting ready to revamp your website for 2017? Or are you someone who needs a new website this year. Take a look at these new web design trends to get an idea about what to incorporate into your web project.
Design Trends for Your Web Projects in 2017
1. Gradients Are Making a Comeback
With the advent of flat design gradient were considered to be the thing of the past. But the landscape is changing. More color blurring techniques are used in design in combination with gradients. The duo-tone gradient effect is the most popular these days.
This design shift can be witnessed at many places like Instagram new logo released in late 2017 and Microsoft’s Windows 10 new release will also make use of duo-tone blurred effect.
2. Videos With Sounds
As internet speed are rising and website load speed are improving, more and more people are incorporating videos into their website to give it more life and visual appeal. The rise of video also presents the problem of sound. So if you want to incorporate video in the website design make sure to provide a sound option to toggle on and off.
3. Immersive Content
Virtual reality is the next big things on which technology and media companies are making bets. This immersive VR experience is also seeping into website design. e.g the use of 360 degree videos and interactive 3d experience. Elements of web design that will give a VR feel and take interaction a step further will be considered on-trend.
4. More Parallax
Designers are finding different ways to incorporate parallax effect into their websites. This trend was alive in 2016 and 2017 will bring forward new concepts and impressive visuals to web design. User experience will become more enjoyable with modern these illusion effects.
5. Super Simple Homepages
Very creative websites will make use of only a word or two on the homepage. Most of the information for SEO purpose will be incorporated below the scroll. All of this is making design light and easier on the eyes.
6. Different Navigation Styles
Latest trend suggest that navigation style will be more versatile in 2017. Different navigation styles will be used. This includes new sidebar designs, drop down style etc. Make sure to use keep the navigation user friendly so that users respond to it intuitively. Web design agencies can help you choose the right navigation style for your project.
7. Tactile on the Rise
Material design bought some interesting things to the table of web design language e.g natural materials with impressive drop shadows that appear to be in a 3d space. This tactile design approach will take pace in web design because of its depth and beautiful use of natural imagery.
8. Neutral Hues
Color palette is going to shift more towards natural hues. More colors will be derived from the natural surrounding and bright, bold colors use will be significantly reduced.
9. Custom Typography
Use of custom typeface is also on the rise. Designer are playing with typefaces other than the usual san serif. This is partly due to more compatibility options available in the development marketplace.
We can finally see a shift in dominance of boring repetitive typefaces.
Designer are getting more option to play with visual characters in a bold and creative way than ever before.
Make sure that while using typography style, we are adhering to the principles of readability.
10. Technology influencing Design
We have seen the rise of wearable and more and more people are using their favorite apps on the tiny display. it is becoming apparent to designers and developers to give users a uniform experience with familiar controls. A more simplistic design approach is the answer and 2017 web design will be impacted by this wearable technology.
BENEFITS OF LOGO AND BRANDING GOING INTO NEW YEAR
A company’s Logo is one of its prized possessions. It defines who you are in the market. When you have established your place in the market, you can earn your customer’s trust. Your logo becomes your identity, and then you rise to the status of a “Brand”, which is looked upon as a symbol of excellence. The more the customers are satisfied with your services, the more it is likely for them to not only use your services again, but to recommend them to others, as well.
It has been noted that businesses which establish to the level of “Brand”, have one thing in common – Quality!
The quality of the services/products they provide, along with the customer satisfaction level determine the success of a “Brand”. One of the main benefits of having a “Brand”, is that customers are willing to pay more than usual because of their satisfaction level and ease.
Your Logo and Brand should complement one another. Having a good Logo is as essential as the quality of your services. Having a unique and creative Logo will not only set you apart from the rest, but it will also make it easier for clients and customers to remember you.
Adoptions and changes come every day with the Digital Age we live in. It may not be obvious to your company that a refresh is required after sometime, but trust me, if you want a surge of new business, and clients that see you can adapt and change with the times, then you will need to revisit that thought, and look into a new Logo and a “re-Brand”. There is no better time to do that, than the turning of a New Year.
As the New Year approaches, it is a great opportunity to show your creative side to the world, by launching a brand new Logo.
Here we have listed some of the top benefits you will get by doing so:
- Keeping updated with the digital age
As the dawn of technology draws upon everything imaginable, it is very crucial to stay updated with all the latest happenings. Refreshing your Logo may be one of the best ways to re-brand yourself. Reach out to more people as well.
It is not a hidden fact, that companies and businesses having a creative Logo attract more clientele. There are thousands of brands available in the market. It is difficult for customers to remember yours in particular. A good way to make them remember you is to make yours unique and special. A different more “with the times” design will always be remembered by customers. It is an important point of marketing., to keep your logo different.
It may come down to the point, where you could outrank your competitor as well.
New companies emerge each day. And older ones merge to evolve into a new company. These mergers are an important part of a business progress, so they should not go unadvertised. People should know that you have acquired more services to serve them better. It will become more important than ever, to tell people about that merger. There is no better way to do that than launching a new logo. It will give you the necessary edge you are looking for to succeed in the market as well as outrank your competition.
In the business world, everything is about understanding and realizing the right moment to act on something. Everything you do, in your business should be timed. You need to understand when the peak time to do something is. Also, keeping in mind the after effects; To increase your clientele, and progress your business, are the essential goals of any business. Again, New Year, is yet another important opportunity to showcase your New Logo and Branding. Launching anything on New Year will definitely be a hit, because people expect New Year to be incredible and surprising.
Surprise them a new Logo, and enjoy the results.
WEB DESIGN AND REFRESH LOOK FOR GOOGLE AND CLIENTS
In the world of internet marketing. It is essential to keep updated with latest designs and trends, by refreshing your Website. Although, website design can be a daunting task, if done right, can yield positive results and boost in business.
Having a professional web design for your website is crucial. To begin with, customers feel more attracted towards companies with a more sophisticated and professional design. It is important that the content of your website is relevant to your business. Irrelevant content will not only consume space, but that will also cause a decrease in business. Visitors usually leave the website that looks cluttered and full of spam selling information, so keep your content inviting and refreshing so that your clients stay longer and actually see what it is you do! Remember we only have one shot at a 1st Impression.
REASONS FOR A PROFESSIONAL WEB DESIGN
The following reasons:
- Aesthetics– when a website has a good design, it speaks not only for itself but also for the company it represents. So naturally clients tend to believe that they will be provided with the same special and unique designs. As well, the services which will be offered to them would be of top quality.
- Organization– It is very important that your content is well organized in your website design. Having coherency throughout your web design will depict a seriousness and commitment to work and services that you provide. Clients will more than likely want to become your loyal customers.
- Increased clientele– It is no secret that the key to successful internet marketing is getting more traffic to your website. It’s all about the loyal customers who are addicted to your professional style and quality and share your work with others that may have similar needs.
- Outrank competitors– Having loads of loyal customers and more 5 star reviews will help you outrank your competitor in the market. One of the key things that can differentiate you from your competitor is having a professional web design which makes it easy for your clients to reach out to you, as well as the ease to leave a review on your company and skill sets. Facebook is one of the easiest ways to achieve these reviews, but do not forget about Yelp – Google and many other google recognized review citation sites.
Now that you know why it is important to have a professional web design, equally important, you should also remember to refresh things every so often. What do we mean by refresh?? You should update, create new content for your home page, update your blog, change up the images you use…
It is very important in the ever changing world of internet and the new layers Google keeps coming out with to Refresh your site. It is not advisable to keep tuned in to one design only.
Here we outline some of the reasons for doing so.
- Change/increase in services
While your company may be providing services for a specific domain, it is not always going to do so. According to the market, the customer demands are changing all the time. New services are added up, the old is discarded. So you need a refresh to reflect all your latest products and services clearly.
- Keeping up with the creativity
It is very important to be creative and original in business. You need your clients to think that you have got that something special they crave for by updating and refreshing your designs. Not only on the web but that can include your company logo, branding, offline marketing pieces etc…
The dawn of the digital age has caused a revolution in business market. To keep up with the latest trends of the digital age, it is important to refresh things a bit. People get bored of the old designs, and they are always out looking for something new. Give them that something new, and make them your loyal customers.
Refresh your site today with GetnSocial and put your website in the driver’s seat on Google!