Guide to Technical SEO

Guide to Technical SEO

While technical SEO can seem quite daunting at the best of times, here is a simple truth: technical SEO will do more for your rankings than any blog post or landing page on your site. 
 
In this article, we put together a technical SEO checklist for small businesses and everything you need to know about this process. In plain English! Read more here

The Importance of Learning Code as a Second Language

The Importance of Learning Code as a Second Language

 

The benefits of learning a second language are vast. Physiological studies have found that speaking two or more languages is a great asset to the cognitive process. The brains of bilingual people operate differently than those that know just one language. These differences offer a multitude of benefits including memory, multitasking skills, even your knowledge of English. This shared thought has been around for decades. More recently people have begun to entertain this idea with coding as well.

Coding is so important in today’s day and age. As Randy Redberg, a father of two and a managing member of the online tech community, put it, “I don’t want my kids to outsource their future in the digital age”. According to a recent Glassdoor report, a  job search platform, more than a third of the highest paying jobs in the U.S. right now require some form of programming expertise.

With programs from codecademy, you can learn basic to advanced CSS and HTML for free. Introducing coding as a part of the school curriculum is the next step. States like Texas, Kentucky, and New Mexico have actually gone as far as introducing legislation allowing a computer course to serve as a foreign-language requirement in 2015. As Tim Cook so famously said, “Learning how to code is more important than learning English as a second language”.

Coding is currently one of the fastest growing occupations, and it is getting more popular day by day. If we look at the direction that technology is headed in, it is logical to consider how this bright future will affect children. Developing a coding literacy may mean a lot to them now and even more so when they grow up.

Published by GetnSocial

Trust The Process

Trust The Process

When discussing occupations everyone has a general idea of what they think you do, yet most of the time it’s not accurate. This can be applied to most jobs but can get even trickier when you work in a position, of a field that hasn’t been around for decades like digital marketing. When I tell someone I work for a digital marketing agency, I know that often the person just assumes I post to Twitter and Instagram all day long. My mom thinks I work on Madison Avenue, pitching ideas for commercials. Society thinks I am a slave to Twitter, Facebook and Google analytics. The truth? All of the above…-ish. They are missing a very large portion of a job in digital marketing research. Research is key, whether it’s market research, or researching which trend is coming next, nonetheless, research is an important aspect of digital marketing. Like I stated previously, digital marketing is a relatively new field that is rapidly changing and constantly evolving. So to clear up any confusion, we’ll just tell you exactly what it is that we do.

 

 

 

We are fortunate enough to have new business coming in every day. While we love taking on new clients, we are selective about who we work with. This is to ensure we can devote enough time to the client and make sure we are a good fit. After we have vetted our potential new client, we discuss what it is they want our help with. Every client has different needs, and sometimes clients aren’t even sure what it is they need help with. This is why we are the professionals because we can help decide what services will be best suited for each particular client.

 

We then peruse what the client has as far as: websites, social media accounts, content and the engagement they are receiving thus far. We make suggestions and fix any issues that can be addressed immediately.

 

From here we will do what we call a market analysis or competitive analysis. Essentially, we find the competition to see exactly what is it they are doing, if it’s working, and assess the quality of the work.

 

We regroup to discuss strategy and see where we can help. Whether it’s

  • Building a sleek new website
  • Taking high resolution photos for your website or social media posts
  • Edit video footage
  • Create new logos
  • Writing blogs for content and
  • Aiding with search engine optimization
  • Promoting events/products

 

We can be as hands on or hands off as necessary.

 

During a beta testing period track progress and see what is doing well and what can be improved upon. We once again reconvene with the client and decide what aspects of their brand they want continuous help with, what can be done in-house and what they no longer need assistance in.

 

This process can change at any time and looks slightly different for every client, but hopefully, you know have a better understanding of the perplexing digital marketing world.  

Published by GetnSocial

How to Improve SEO and UX through Internal Linking

How to Improve SEO and UX through Internal Linking

An often overlooked way to improve your website’s SEO is through efficient internal linking. A process that, once you get the hang of it, can greatly improve not only your page’s ranking but also user experience. This can especially be useful if you are operating an e-commerce business. Internal linking, in most cases, can be done without the assistance of a professional and does not require technical skills. Here is a simple guide on how to successfully implement internal linking on your website.

What is internal linking?

In simple terms, internal links navigate users from one page on your domain to different pages on the same domain. For example, examplepage.com/about-us that has a link leading to examplepage.com/contact-us, is an internal link. An external link would be completelydifferentpage.com


Source: Neil Patel Blog

Purposes of internal links

There are 3 main purposes of internal linking:

1. Outlining the design and order of your website

2. Helping users navigate your website

3. Allocates page authority as well as ranking power throughout your website

This is why the proper use of internal links can be beneficial in boosting your ecommerce business’s UX and ranking.

More content equals more internal links

Your internal linking strategy does not have to be an overwhelmingly difficult process with formulas and calculations. It is fairly simple if your content marketing strategy is strong and consistent, then your internal linking strategy can be the same. More content means more resources to link.

Utilize anchor text for internal links

Try to avoid using image links as the main sources of internal links, and instead utilize anchor text. It is an easy method of just highlighting and linking. However, if you are linking images, be sure to correctly alt tag them.

Use internal links that have a natural flow and are relevant

Improving user experience can be done through internal links, as they add value and info. Not only can internal links help readers find links that are in related to the content, but it can really help boost your SEO. This is because internal linking means making people go to another page that is relevant to what they are looking for, and that you think is important for the users to know. Search engines can pick up data on whether the internal or external link on your page is seeming to be popular amongst readers. Make sure that the internal links that you use are overlapping in the way that they are similar in content, but have more information to provide to the user.

Control the number of links

Obviously, you do not want to go overboard with internal links. Most creators agree that 100 links (including advertisements, footers, headers etc.) is a good amount.
Hopefully, by applying these internal linking tips, your e-commerce business can thrive and your users are happy and your ranking also improves.

Published by Randy BlakesleeGetnSocial

Should SEOs & Content Marketers Play to the Social Networks’ “Stay-On-Our-Site” Algorithms?

Should SEOs & Content Marketers Play to the Social Networks’ “Stay-On-Our-Site” Algorithms?

Social networks are now starting to tweak their algorithms in favor of content remaining on their site instead of sending their users to outside sources. It means trouble for people and businesses trying to drive visitors and traffic to external pages. What can content or SEO marketer do, then? Are you going to swim with content and put all your efforts to placating the algos of social networks, or will you fight it off and continue promoting your own content?

Will You Play to the Algorithms?

All of the social networking sites, such as Facebook, Twitter, and LinkedIn have those components of their algos which will basically reward you when you are willing to play to their algorithms. This means that you will be keeping all the content on their platform and sites, their stuff only, and not your stuff. Simply put, you will be playing to what they would like to achieve, and this is more time on website for them, more engagement only for them, and lesser people who will go away to other places. You don’t link out or you refuse so there will be no external linking to different place. You are going to maintain sort of what you call high signal to the noise ratio so that instead of sharing everything you like to share, you will only be sharing posts that you could count on to have relatively higher engagement.

This track record is something which will stick with you on majority of these social networks. For instance, in Facebook, when you have post which do well, several in a row, you will be getting better visibility for your next one. When your last several posts performed poorly, your next ones will also be dampened. With these social networks, you sort of get on a roll or get a string. The same thing applies to Twitter as well.

Can You Just Forget the Algorithms and Serve Your Own Website?

Will you just ditch the algorithms and choose to serve your own website that means you will be using the networks for teasing content. You will be linking externally so that you are driving more traffic back to those properties that you control and own, and you also have to have the willingness to promote some possibly promotional content so that you will be able to earn value from all of these social networking websites, even if this means a relatively reduced engagement or less of the get on a roll form of reputation.

Site algorithms can be very funny and a serious obstacle for SEO experts to deal and work with. They might want to come up with content or link content. However, if this content is going outside the self-contained world of social media, these platforms will end up frowning on it. They usually slow this down or move this down their algorithms to the point of suppressing it. Make sure you look into your own metrics and check how this will affect you in the long run. If things are bad, proceed with optimizing, but if not, there’s no need to worry.

Top 5 Concerns SEO Newcomers Have

Top 5 Concerns SEO Newcomers Have

SEO is a goldmine to get more traffic and sale…but investors have their worries, which is natural. The following article will explain potential worries as to why businesses sometimes do not invest in SEO.

1. Saturation

In the age of computer science, almost everyone is making new websites. The competition has got tougher and it is difficult to earn. Due to such reasons, businesses are sometimes hesitant to invest in SEO. They think that it will be days, sometimes months, before they can substantially get more customers.

2. Penalty

The dangerous word “penalty” is commonly used in the SEO realm. Normally, websites earn their cash through advertisement programs, but imagine if your advertisement program is put on hold. You would get loss, right? Or worse, Google decides to stop showing your website in its search results. You will lose business.

With the latest updates, such as Panda and Penguin, Google penalties are striking the heart of SEO novices. Nowadays, the mindset is transforming into a fear of one single mistake leading towards permanent ad blockage or lower ranking on Google

What most people don’t know is that you can easily avoid Google penalties by publishing original work. If you are sincerely putting your effort in your work, it cannot go wrong.

3. Ignorance

Sadly, there are still people in our society who treat SEO like voodoo magic. Back in the 90’s, some companies were afraid of informing their clients that they use SEO to facilitate their search rankings. They were afraid because they thought the clients would develop a feeling of distrust towards them.

Moving swiftly towards to today, the world is changing but there still exists some ignorance.

4. Lengthiness

SEO consists of multiple methods which can boost the ranking of your website. However, these methods are lengthy in nature.

There are two types of businesses. Some, who want to get customers as soon as possible and some who want to plant a seed and wait till ripe fruit comes and then, get a huge following and profit.

SEO is especially beneficial for those who can wait. Due to time consuming in nature, many businesses are afraid of investing money in it fearing that they won’t get the desired ROI on ASAP scheme.

Rest assured that the journey of SEO is easy and you can always take the top spot, if you are consistent enough.

5. Quite Technical

SEO is a world of its own. By giving a little attention to detailing, you can vastly improve the ranking of your website.

Most SEO newcomers are afraid of SEO technicality. According to them, SEO is vague in nature and it is difficult to target specific audience.

Arguably, targeting a specific audience is surely a hard skill, but once acquired, your website or business can turn into gold.

With higher rankings, your website will receive more web traffic which will help you in getting more sales.

THE MOST IMPORTANT THING

Don’t be discouraged by the negativity. Nothing is easy and there is always room at the top. With dedication and hard work, you can easily achieve your goals.

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