The benefits of learning a second language are vast. Physiological studies have found that speaking two or more languages is a great asset to the cognitive process. The brains of bilingual people operate differently than those that know just one language. These differences offer a multitude of benefits including memory, multitasking skills, even your knowledge of English. This shared thought has been around for decades. More recently people have begun to entertain this idea with coding as well.
Coding is so important in today’s day and age. As Randy Redberg, a father of two and a managing member of the online tech community, put it, “I don’t want my kids to outsource their future in the digital age”. According to a recent Glassdoor report, a job search platform, more than a third of the highest paying jobs in the U.S. right now require some form of programming expertise.
With programs from codecademy, you can learn basic to advanced CSS and HTML for free. Introducing coding as a part of the school curriculum is the next step. States like Texas, Kentucky, and New Mexico have actually gone as far as introducing legislation allowing a computer course to serve as a foreign-language requirement in 2015. As Tim Cook so famously said, “Learning how to code is more important than learning English as a second language”.
Coding is currently one of the fastest growing occupations, and it is getting more popular day by day. If we look at the direction that technology is headed in, it is logical to consider how this bright future will affect children. Developing a coding literacy may mean a lot to them now and even more so when they grow up.
Published by GetnSocial
If you are planning to take your business to the next level, one of the first things you have to do is to optimize your website. But, how do you do it? Here are some tips to help you increase your site rankings in search engines.
It is important to give your visitors a chance to bookmark your site content to create valuable links considered by search engines. There are now lots of social bookmarking widgets you can use for free online.
You will need several links that will point to as many web pages as possible. What do you think search engines will think once they see that other website link to your different web pages? It will tell them that you have lots of beneficial content? But, what will search engines think when all links are coming in to your home page alone? It is a signal to them that you have little to no content or that your site links were achieved only through automation and not based on the value of your site content.
Try using tags around some keywords on every page. Never use these everywhere the keywords appear. Remember that once or twice is already too much.
Make sure you submit unique articles to article directories. You can include links in your articles as these links tend to stay live for many years.
First In, First Served
In case you have some image links in the navigation bar, including text links is a must. See to it that the text links will appear first in the source code since search engine robots always check the first link they see in an appropriate page. They will never follow the rest of the links to that similar page.
When you have several subjects which can support themselves with their own site, it would be great if you can have various domains. This is because search engines usually list a single page for every domain for each given search. Directories are also accepting a home page so you can be sure of more directory listings.
Make sure that you don’t go overboard with your anchor text. When all of your anchor texts are the same, Google is going to consider this as a form of automation, one thing that Google hates, and could even make your site sand-boxed. It will be good if you can use your company name, URL, or other related words every now and then.
Every website needs a site map that must be linked to all pages on your site. You can make it easier for search engine robots to find any page in just a matter of two clicks.
These are just some of the simple ways on how to optimize your website. Remember that site optimization is not something you can do overnight. It is a long and continuous process which requires lots of time and patience so that you can make your website and your business grow.
Conversion Rate Optimization iѕ аn important tool in today’s online marketing toolkit, оnе thаt саn hаvе a huge impact оn revenue. It generates results thаt аrе effective, efficient аnd economical bу converting traffic intо leads аnd sales. Conversion rate optimization аlѕо helps companies bеttеr understand thеir website’s usability аnd credibility.
Sо whаt iѕ conversion rate optimization (CRO)? In short, it iѕ a handful оf strategies (including hypothesis formulation, split landing page testing, analytics analysis, heatmap analysis аnd оthеr advanced techniques) designed tо ascertain hоw users аrе interacting with уоur site, аnd hоw tо make thаt experience better. CRO helps build trust in уоur site bу making it easier fоr users tо interact with it. It аlѕо defends аgаinѕt thе limited attention span оf visitors. Fоr example, users соuld bе dropping оff уоur site bесаuѕе it iѕ unclear hоw thеу саn proceed tо thе nеxt stage оf thе conversion pathway аnd thеу don’t hаvе thе patience tо figure it out.
CRO оftеn leads tо higher conversion rates, аnd thuѕ a bеttеr return оn investment (ROI). Bу offering users a bеttеr experience, уоu will increase thе chance thаt thеу will convert intо customers аnd thuѕ improve уоur bottom line. Simple things likе optimising forms, changing thе colour аnd size оf a call-to-action button аnd removing unnecessary steps in thе conversion pathway саn hаvе a huge impact оn audience retention аnd sales.
Thеrе аrе thrее core areas thаt уоu ѕhоuld focus оn whеn optimising уоur site fоr conversions:
Understand thе diffеrеnt segments thаt make uр уоur target audience аnd create tailor-made conversion pathways fоr them. People whо аrе in thе Awareness stage оf thе buyer journey аrе mоrе likеlу tо discover уоur website thrоugh a generic landing page оr blog post thаn a specific product page, ѕо thе conversion pathway fоr thеm mау simply involve capturing thеir info in a basic fоrm ѕо thаt уоu саn nurture thеm аt a lаtеr date. People in thе Decision stage аrе рrоbаblу mоrе interested in buying уоur product оr service straight аwау ѕо уоu ѕhоuld make ѕurе thаt уоur product оr service pages hаvе аррrорriаtе calls-to-action оr add-to-cart buttons tо make thiѕ process аѕ simple аѕ possible.
Hаving thе right words, pictures аnd videos оn уоur pages iѕ key tо ensuring thаt уоu maintain уоur users’ attention аnd guide thеm tо thе right areas оf уоur site. Optimised content iѕ clear, concise аnd persuasive. It encourages customers tо stay longer аnd browse mоrе оf уоur site еvеn if thеу aren’t rеаdу tо convert straight away.
Design iѕ аnоthеr factor thаt hаѕ a major impact оn whеthеr people аrе willing tо stay оn уоur website. Design incorporates mаnу diffеrеnt elements including colour, layout, format, font size аnd calls-to-action. Hаving аn optimised web design helps уоur users find thе right information in thе easiest wау possible. A poorly designed landing page will hаvе a high bounce rate аnd a lоw conversion rate.
If уоu аrе a business thаt iѕ gеtting a decent amount оf online traffic but nоt ѕееing thаt traffic convert intо sales, соnѕidеr investing in conversion rate optimization. At thе vеrу lеаѕt thiѕ will hеlр уоu tо bеttеr understand hоw уоur audience iѕ uѕing уоur website. At bеѕt it will dramatically improve уоur ROI аnd kеер уоu оnе step ahead оf thе competition.
Bеfоrе thе internet wаѕ mоrе widely available, уоur business mау hаvе relied оn printed directories, ѕuсh аѕ thе Yellow Pages, tо bе found аnd discovered bу nеw customers.
Thе greatest likelihood ѕоmеоnе wоuld call уоu оvеr уоur competitors wаѕ if уоu paid fоr larger print аd placements, оr if уоur brand’s nаmе started with оnе оf thе firѕt letters оf thе alphabet.
Thаnkѕ tо thе internet, it’ѕ easier fоr prospects аnd leads tо find businesses bу simply conducting a search оr checking оut social media. In fact, 81% оf shoppers conduct online research аbоut a product bеfоrе making a purchase. Now, it’ѕ mоrе important thаn еvеr tо hаvе well-optimized business pages асrоѕѕ search engines аnd social mеdiа platforms ѕо уоur business саn bе found аnd ѕо уоu саn generate mоrе leads
Here is an infographic Cheat Sheet to get you started with optimizing business pages
You need to convert traffic that visits your website. If you are not doing this, you will be wasting a lot of money and time. Here are some tips to increase your website conversion rate:
1.Include fewer fields
You need to use less fields in your opt in forms. The more you make the process easier for your visitor to sign up, the more will be the conversions.
2.No Questions Asked Refund Policy
Always add a refund policy so that buyers feel safe while purchasing. You need to gain trust and guarantees can help increase sales.
3. Use Power Words
Use words that compel people to take action. Amazing, Excellent, Now, Get, Powerful etc. are all power words that make your content stand out.
4. Testimonials gives trust
People want surety that if they are spending their money on something, it is proven and tested. Testimonials are a great way to give people a sense of satisfaction before purchase.
5. Headlines that Pop
It is the most important things of your entire exercise. You need to be very creative and compelling with your words in your headlines.
6. State value to Consumer
If you are going to sell a product, stating its benefits is not just enough. You need to tell the visitor how your product is going to add value to them.
7. Use Video
The more engaging content will cause the video to be more powerful. Video of yourself or your previous customers is a surefire way to engage visitor interest.
8. Include social proof
If you have a social following or a big subscriber list, showcase it on your landing page. They help reduce risk and give authority to your website.
9. CTA CTA CTA
You need to be very creative and strategic with your call-to-actions (CTA). These are the gateway to your conversion so they need to be at the right place and should appear at the right time.
10. Keep it simple
Being salesy is so 1990s. People are tired to sales pitch so keep your writing clear, concise and precise, so you don’t lose your customers attention.
11. Storytelling for Success
Make your visitors excited by taking them through your sales funnel in a storytelling manner. This will make them eager and curious about what you are offering.
12. Multiple Payment Solutions
You need to cater to every type of user to increase website conversion rate.You should integrate various payment options on your landing page. Not everyone uses Paypal.
13. A/B Test your page
You need to run your page through various A/B test for color, taglines, paragraph copy, images etc. to increase chances of conversion after launch. This preemptive testing is a great way to increase your chances of success.
14. Live Chat
People love to chat. Give them a quick way to get in touch with you.
15. Move your site visitors
You should provide directional cues to move your website visitors to most important aspects of your page. e.g. give the same color to benefits driven words with “call to action” button. People will then subconsciously attach the two things together. This will make your content more conversion focused and ultimately increase your website conversion rate.
Need help in website conversion? Just end us a message.
WEB DESIGN AND REFRESH LOOK FOR GOOGLE AND CLIENTS
In the world of internet marketing. It is essential to keep updated with latest designs and trends, by refreshing your Website. Although, website design can be a daunting task, if done right, can yield positive results and boost in business.
Having a professional web design for your website is crucial. To begin with, customers feel more attracted towards companies with a more sophisticated and professional design. It is important that the content of your website is relevant to your business. Irrelevant content will not only consume space, but that will also cause a decrease in business. Visitors usually leave the website that looks cluttered and full of spam selling information, so keep your content inviting and refreshing so that your clients stay longer and actually see what it is you do! Remember we only have one shot at a 1st Impression.
REASONS FOR A PROFESSIONAL WEB DESIGN
The following reasons:
- Aesthetics– when a website has a good design, it speaks not only for itself but also for the company it represents. So naturally clients tend to believe that they will be provided with the same special and unique designs. As well, the services which will be offered to them would be of top quality.
- Organization– It is very important that your content is well organized in your website design. Having coherency throughout your web design will depict a seriousness and commitment to work and services that you provide. Clients will more than likely want to become your loyal customers.
- Increased clientele– It is no secret that the key to successful internet marketing is getting more traffic to your website. It’s all about the loyal customers who are addicted to your professional style and quality and share your work with others that may have similar needs.
- Outrank competitors– Having loads of loyal customers and more 5 star reviews will help you outrank your competitor in the market. One of the key things that can differentiate you from your competitor is having a professional web design which makes it easy for your clients to reach out to you, as well as the ease to leave a review on your company and skill sets. Facebook is one of the easiest ways to achieve these reviews, but do not forget about Yelp – Google and many other google recognized review citation sites.
Now that you know why it is important to have a professional web design, equally important, you should also remember to refresh things every so often. What do we mean by refresh?? You should update, create new content for your home page, update your blog, change up the images you use…
It is very important in the ever changing world of internet and the new layers Google keeps coming out with to Refresh your site. It is not advisable to keep tuned in to one design only.
Here we outline some of the reasons for doing so.
- Change/increase in services
While your company may be providing services for a specific domain, it is not always going to do so. According to the market, the customer demands are changing all the time. New services are added up, the old is discarded. So you need a refresh to reflect all your latest products and services clearly.
- Keeping up with the creativity
It is very important to be creative and original in business. You need your clients to think that you have got that something special they crave for by updating and refreshing your designs. Not only on the web but that can include your company logo, branding, offline marketing pieces etc…
The dawn of the digital age has caused a revolution in business market. To keep up with the latest trends of the digital age, it is important to refresh things a bit. People get bored of the old designs, and they are always out looking for something new. Give them that something new, and make them your loyal customers.
Refresh your site today with GetnSocial and put your website in the driver’s seat on Google!