Guide to New Year’s Resolutions

Guide to New Year’s Resolutions

New Year’s resolutions are tradition, it is officially the time where a person resolves to change an undesired trait or behavior, to accomplish a personal goal or otherwise improve their life.  The first week of January means millions are flooding the gyms with their new resolutions in mind, and it’s important to remember you can apply this to your company or business.

To make sure these resolutions come to fruition, follow these guidelines.

 

1-

Tony Robbins, American author, entrepreneur, philanthropist, and business strategist, says before you set your goals,

 

Identify your goals: What do you want? Something almost magical happens when you take generalized desires and start defining them more precisely through goal setting.

Identify your purpose: Why do you want to achieve this goal? What will it bring you? If you know what you’re moving towards, you’ll find ways to make it happen. Remember: reasons come first, then the answers.

 

2-

It’s important to remember to keep your goals SMART.

Specific: The more specific a goal is, the better your employee’s chances of success are. It’s a lot easier to make an action plan for, “increase traffic to online store by 30 percent over the next three months,” than “improve web traffic.”

Measurable: Breaking your employee’s goals down into smaller, measurable elements helps them to stay on track. Consider these their goal “milestones” to hit throughout the process (more on that later).

Attainable: Asking whether a goal is even possible is crucial to the process. It’s fine for employees to be thinking big, but working toward an unattainable goal is going to waste time or resources. It can become problematic.

Relevant: This component is especially important when linking employee goals to that of the department – and of the company as a whole (again, more on that later).

Time: Every goal needs to have a deadline. These can be linked to review cycles or another schedule, but they should have a specific time frame in mind.

 

3-

Reflect

Every company has different challenges. You can’t move forward without acknowledging the challenges you faced in the past. Meet with employees and discuss where the problems lie. While many people think of their annual review at work as nothing more than a time to be told what they did or didn’t do well over the past year at work, annual reviews are a great time to focus on your employee’s needs. Ensure that their personal goals align with company goals. This will help you all succeed in the new year.

Tailoring your Social Marketing for the Holiday Season

Tailoring your Social Marketing for the Holiday Season

Calling all digit marketers, social media managers and advertising strategists. The Holiday season is in full swing- and a recent Adroll study showed 40% of U.S. consumers begin holiday shopping in October—yet the average social cost per click is 12% lower in November and December. With social media playing an increasingly important role for retail brands, it’s time to start preparing your holiday marketing strategies if you have not already!

 

1. Get in the Holiday Spirit-

Change Social Media headers to include a festive feel. It’s good to remember not everyone celebrates the same holidays try to include them all or remember there are still secular ways to celebrate the season, take “Winter Wonderland” for example.

2. Don’t Drive Sales-

Focus on brand awareness, not sales messaging, when leveraging holidays or national observances. These days and months are opportunities to relate your company to trending topics and common events. Of course, Holiday-related sales are okay to promote, but try to broaden your message for the time of year.

3. Customizable buttons-

Customize labels depending on your website, you might want to consider changing up some of the labels to match the season. If you run an online store, you might want to replace “Buy Now” with a “Gift” or use “Santa’s List” for the wish list or your most popular products. Santa’s List even works for replacing the normal wording on your most popular posts. Many websites have fun with the theme and change their contact label into “Contact the Elves” or “Send a Message to Santa”. Get creative and use your imagination but do make sure it’s still clear what each particular label means.

4. Use festive hashtags-

Using popular festive related hashtags, or creating your own, can help get your content in front of shoppers that use Twitter or Instagram. Popular hashtags for Christmas include #wishlist #Christmas #christmasshopping especially in conjunction with the year eg. #wishlist2018

5. Festive landing pages-

If you are promoting special offers, gift ideas, wishlists or hampers on social media, it’s a good idea to direct your traffic to dedicated landing pages for customer segments.

You should customize the page to what you know about your customer, focusing on their needs and wants. Use targeted imagery and copy to help boost conversion rates. Dedicated landing pages also give you an opportunity to re-target visitors via social media or online ads.

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