If you aren’t fortunate enough to have a graphic designer in-house or cannot hire one- fear not! We asked ours to help lead you in the right direction and get your creative juices flowing.
Start with the basics, color, and color theory. Color is what catches the eye. Learn what colors work together to compliment each other and what moods they generate. For example, studies have shown that bright orange is the best color for encouraging people to click, whereas red comes in second.
Complementary colors lie directly across from each other on the color wheel. They bring out the best in both colors and create a very dynamic look.
Analogous colors fall close to each other on the wheel. If you want your logo colors to be harmonious, these will work well together.
Triadic colors draw from three equal sections on the color wheel. Pick these for a stimulating and bold effect.
In sticking with the basics to start, if your logo will feature any sort of text, focus on typography. The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing, and letter-spacing, and adjusting the space between pairs of letters.
Before you move to your design programs, put pencil to paper. Sketching and conceptualizing. This is the single most important part of the design process. Instead of searching for various logo ideas on your computer screen, try drawing your logo ideas on paper. Drawing is a great method that will allow you to fully hash out your ideas simply because it is easy to draw various design elements without being constrained by your computer. You can erase, sketch, and let your ideas flower without any limitations. This usually leads to great logo designs.
Lastly, make sure you have an understanding of your company and how you want others to view your brand. As yourself, “Why are you here? What do you do, and how do you do it? What makes you different? Who are you here for? What do you value the most?” Conduct research on the industry itself, its history and competitors. Problem-solve first, design later. Follow trends not for their own sake but rather to be aware of them: longevity in logo design is key.
We know that a brand represents the sum of people’s perception of a company’s customer service, reputation, advertising, logo and with social media. And a good one is using all of these components and making sure they work well together. Often times once you get a brand established and running like a well-oiled machine it stays like that. Doing the necessary task and although it is doing everything right, something is wrong, but what?
Many companies–Pepsi, Starbucks, Wendy’s, Michael Kors among others–have recently updated their brands. Should you follow their lead? Here are questions you should ask yourself when considering updating your brand:
– What problem are we attempting to solve?
– Has there been a change in the competitive landscape that is impacting our growth potential?
– Has our customer profile changed?
– Are we pigeonholed as something that we (and our customers) have outgrown?
– Does our brand tell the wrong (or outdated) story?
– What do we want to convey? To whom?
– Why should anyone care about our brand?
– Have we isolated exactly who should care about our brand?
– Have their needs, or the way they define them, changed?
– Are we asking our customer to care more about our brand
– Is our brand associated with something that is no longer meaningful?
– Is our brand out of step with the current needs and desires of our customers?
– Are we leading with our brand direction?
– Are we following with our brand direction?
– Will this solution work in 5, 10 and 15 years from now based on what we can anticipate?
If this is out of your wheelhouse, do not be afraid to seek out help or ask for opinions. Sure, you know how to take a picture and post it on to Instagram. But do you know the right hashtags to post or what a website should include to improve SEO quality? You can asses if your company needs rebranding, once that is decided, it is usually best to find someone to do the rest for you.
Published by GetnSocial
BENEFITS OF LOGO AND BRANDING GOING INTO NEW YEAR
A company’s Logo is one of its prized possessions. It defines who you are in the market. When you have established your place in the market, you can earn your customer’s trust. Your logo becomes your identity, and then you rise to the status of a “Brand”, which is looked upon as a symbol of excellence. The more the customers are satisfied with your services, the more it is likely for them to not only use your services again, but to recommend them to others, as well.
It has been noted that businesses which establish to the level of “Brand”, have one thing in common – Quality!
The quality of the services/products they provide, along with the customer satisfaction level determine the success of a “Brand”. One of the main benefits of having a “Brand”, is that customers are willing to pay more than usual because of their satisfaction level and ease.
Your Logo and Brand should complement one another. Having a good Logo is as essential as the quality of your services. Having a unique and creative Logo will not only set you apart from the rest, but it will also make it easier for clients and customers to remember you.
Adoptions and changes come every day with the Digital Age we live in. It may not be obvious to your company that a refresh is required after sometime, but trust me, if you want a surge of new business, and clients that see you can adapt and change with the times, then you will need to revisit that thought, and look into a new Logo and a “re-Brand”. There is no better time to do that, than the turning of a New Year.
As the New Year approaches, it is a great opportunity to show your creative side to the world, by launching a brand new Logo.
Here we have listed some of the top benefits you will get by doing so:
- Keeping updated with the digital age
As the dawn of technology draws upon everything imaginable, it is very crucial to stay updated with all the latest happenings. Refreshing your Logo may be one of the best ways to re-brand yourself. Reach out to more people as well.
It is not a hidden fact, that companies and businesses having a creative Logo attract more clientele. There are thousands of brands available in the market. It is difficult for customers to remember yours in particular. A good way to make them remember you is to make yours unique and special. A different more “with the times” design will always be remembered by customers. It is an important point of marketing., to keep your logo different.
It may come down to the point, where you could outrank your competitor as well.
New companies emerge each day. And older ones merge to evolve into a new company. These mergers are an important part of a business progress, so they should not go unadvertised. People should know that you have acquired more services to serve them better. It will become more important than ever, to tell people about that merger. There is no better way to do that than launching a new logo. It will give you the necessary edge you are looking for to succeed in the market as well as outrank your competition.
In the business world, everything is about understanding and realizing the right moment to act on something. Everything you do, in your business should be timed. You need to understand when the peak time to do something is. Also, keeping in mind the after effects; To increase your clientele, and progress your business, are the essential goals of any business. Again, New Year, is yet another important opportunity to showcase your New Logo and Branding. Launching anything on New Year will definitely be a hit, because people expect New Year to be incredible and surprising.
Surprise them a new Logo, and enjoy the results.