Guide to Technical SEO

Guide to Technical SEO

While technical SEO can seem quite daunting at the best of times, here is a simple truth: technical SEO will do more for your rankings than any blog post or landing page on your site. 
 
In this article, we put together a technical SEO checklist for small businesses and everything you need to know about this process. In plain English! Read more here

Why Video Content is Key

Why Video Content is Key

There is a reason that U.S. adults spent an average of 5 hours and 57 minutes per day on video, in 2018.  Naturally, movement catches a person’s eye and compels the viewer to pay closer attention. This is also why YouTube is second to only Facebook with its number of monthly active users.  

 

Consumers love video. Video content is easy-to-digest. It gives our eyes and brains a chance to rest and lets the video do all of the work. Videos have the ability to relay a vast amount of information in a quick and engaging manner. If you can make an engaging video, people spend more time on your webpage, increasing ‘dwell time’. Videos have been proven to demand more consumer attention than any other medium. And while we’re in the midst of what some might call a content-overload for consumers, capturing attention is key.

 

SEO loves video. Did you know that you are 53x more likely show up on page 1 of Google if you have a video embedded on your website? Well, it’s true. Ever since Google purchased Youtube, there has been a significant increase on how videos can affect your search engine rank. This means that if Google or other search engines see your page with a video, it considers it relevant!  According to Cisco, 80% of all internet traffic will be represented by video by 2019. So there’s little wonder as to why Google is eager to rank sites that can offer its users video content.

 

Social Media loves video. Not only are they more engaging, but they also have a longer lasting impact than written content. Videos are a great way of demonstrating how to use products, doing product reviews or conveying user experience. Remember when Instagram was just photos and twitter was all text? Since they added video, both platforms have gotten significantly better. As a result, brands and businesses end up generating a lot of video content for their audience. All platforms are used differently and Hubspot came up with some recommendations on social media video length, and we agree: 

Instagram: 30 seconds

Twitter: 45 seconds

Facebook: 1 minute

YouTube: 2 minutes

 

If a picture is worth a thousand words, how much is a video worth?

Published by GetnSocial

The Importance of Learning Code as a Second Language

The Importance of Learning Code as a Second Language

 

The benefits of learning a second language are vast. Physiological studies have found that speaking two or more languages is a great asset to the cognitive process. The brains of bilingual people operate differently than those that know just one language. These differences offer a multitude of benefits including memory, multitasking skills, even your knowledge of English. This shared thought has been around for decades. More recently people have begun to entertain this idea with coding as well.

Coding is so important in today’s day and age. As Randy Redberg, a father of two and a managing member of the online tech community, put it, “I don’t want my kids to outsource their future in the digital age”. According to a recent Glassdoor report, a  job search platform, more than a third of the highest paying jobs in the U.S. right now require some form of programming expertise.

With programs from codecademy, you can learn basic to advanced CSS and HTML for free. Introducing coding as a part of the school curriculum is the next step. States like Texas, Kentucky, and New Mexico have actually gone as far as introducing legislation allowing a computer course to serve as a foreign-language requirement in 2015. As Tim Cook so famously said, “Learning how to code is more important than learning English as a second language”.

Coding is currently one of the fastest growing occupations, and it is getting more popular day by day. If we look at the direction that technology is headed in, it is logical to consider how this bright future will affect children. Developing a coding literacy may mean a lot to them now and even more so when they grow up.

Published by GetnSocial

Trust The Process

Trust The Process

When discussing occupations everyone has a general idea of what they think you do, yet most of the time it’s not accurate. This can be applied to most jobs but can get even trickier when you work in a position, of a field that hasn’t been around for decades like digital marketing. When I tell someone I work for a digital marketing agency, I know that often the person just assumes I post to Twitter and Instagram all day long. My mom thinks I work on Madison Avenue, pitching ideas for commercials. Society thinks I am a slave to Twitter, Facebook and Google analytics. The truth? All of the above…-ish. They are missing a very large portion of a job in digital marketing research. Research is key, whether it’s market research, or researching which trend is coming next, nonetheless, research is an important aspect of digital marketing. Like I stated previously, digital marketing is a relatively new field that is rapidly changing and constantly evolving. So to clear up any confusion, we’ll just tell you exactly what it is that we do.

 

 

 

We are fortunate enough to have new business coming in every day. While we love taking on new clients, we are selective about who we work with. This is to ensure we can devote enough time to the client and make sure we are a good fit. After we have vetted our potential new client, we discuss what it is they want our help with. Every client has different needs, and sometimes clients aren’t even sure what it is they need help with. This is why we are the professionals because we can help decide what services will be best suited for each particular client.

 

We then peruse what the client has as far as: websites, social media accounts, content and the engagement they are receiving thus far. We make suggestions and fix any issues that can be addressed immediately.

 

From here we will do what we call a market analysis or competitive analysis. Essentially, we find the competition to see exactly what is it they are doing, if it’s working, and assess the quality of the work.

 

We regroup to discuss strategy and see where we can help. Whether it’s

  • Building a sleek new website
  • Taking high resolution photos for your website or social media posts
  • Edit video footage
  • Create new logos
  • Writing blogs for content and
  • Aiding with search engine optimization
  • Promoting events/products

 

We can be as hands on or hands off as necessary.

 

During a beta testing period track progress and see what is doing well and what can be improved upon. We once again reconvene with the client and decide what aspects of their brand they want continuous help with, what can be done in-house and what they no longer need assistance in.

 

This process can change at any time and looks slightly different for every client, but hopefully, you know have a better understanding of the perplexing digital marketing world.  

Published by GetnSocial

How to Improve SEO and UX through Internal Linking

How to Improve SEO and UX through Internal Linking

An often overlooked way to improve your website’s SEO is through efficient internal linking. A process that, once you get the hang of it, can greatly improve not only your page’s ranking but also user experience. This can especially be useful if you are operating an e-commerce business. Internal linking, in most cases, can be done without the assistance of a professional and does not require technical skills. Here is a simple guide on how to successfully implement internal linking on your website.

What is internal linking?

In simple terms, internal links navigate users from one page on your domain to different pages on the same domain. For example, examplepage.com/about-us that has a link leading to examplepage.com/contact-us, is an internal link. An external link would be completelydifferentpage.com


Source: Neil Patel Blog

Purposes of internal links

There are 3 main purposes of internal linking:

1. Outlining the design and order of your website

2. Helping users navigate your website

3. Allocates page authority as well as ranking power throughout your website

This is why the proper use of internal links can be beneficial in boosting your ecommerce business’s UX and ranking.

More content equals more internal links

Your internal linking strategy does not have to be an overwhelmingly difficult process with formulas and calculations. It is fairly simple if your content marketing strategy is strong and consistent, then your internal linking strategy can be the same. More content means more resources to link.

Utilize anchor text for internal links

Try to avoid using image links as the main sources of internal links, and instead utilize anchor text. It is an easy method of just highlighting and linking. However, if you are linking images, be sure to correctly alt tag them.

Use internal links that have a natural flow and are relevant

Improving user experience can be done through internal links, as they add value and info. Not only can internal links help readers find links that are in related to the content, but it can really help boost your SEO. This is because internal linking means making people go to another page that is relevant to what they are looking for, and that you think is important for the users to know. Search engines can pick up data on whether the internal or external link on your page is seeming to be popular amongst readers. Make sure that the internal links that you use are overlapping in the way that they are similar in content, but have more information to provide to the user.

Control the number of links

Obviously, you do not want to go overboard with internal links. Most creators agree that 100 links (including advertisements, footers, headers etc.) is a good amount.
Hopefully, by applying these internal linking tips, your e-commerce business can thrive and your users are happy and your ranking also improves.

Published by Randy BlakesleeGetnSocial

How SEO and UX Work Together to Drive Business Growth 

How SEO and UX Work Together to Drive Business Growth 

The Internet as we now know it started to take shape in 1990, when computer scientist and engineer Tim Berners-Lee invented the World Wide Web. Over the years the online landscape has evolved and changed, particularly when it comes to e-commerce.

Today, potential customers on the Internet go online already with an idea of what they want, or at least with a plan to find out what the best course of action is. Browsings habits have been formed, as well as expectations when it comes to using online stores or content-based websites. Search engines in particular are a huge part of this; algorithms and interpretations of search terms all play a part in how information is displayed and disseminated to its users. On the flip side, online businesses have adapted, as well. SEO and UX are proof of this, and together, they work to grow thriving businesses.

What are SEO and UX?

First things first, a definition of terms.

SEO is search engine optimization, which is the process by which the visibility and placement rank of a website link is raised in results of search engine functions. Many strategies and methods fall under this umbrella term; including canonical linking, cross linking, and constant content updates.

 

UX is user experience, which refers to customers’ attitudes and emotions brought about by using a specific product or service. In terms of Internet transactions and interactions, it particularly relates to users’ perceptions of a website or online store’s efficiency and ease of use, as well other things like content or inventory variety and customer service.

 

How Are SEO and UX Different?

The divide is obvious from the definitions. Many older and very experienced SEO and UX experts tend to think of themselves as opposites when it comes to their jobs’ end goals.

 

SEO strategies can seem very business-centric; focused on conversion rates, increasing traffic and other boardroom-ready goals.

 

UX concerns typically side with customer needs–many projects don’t directly turn a profit or improve numbers quickly, and can seem like large expenses.

 

Tension and friction between SEO and UX sides can be inevitable; especially if they are separated into different departments and competing for budgetary considerations. However, that approach is quickly becoming ancient history. Many online strategists are realizing that with the rise of user-focused digital marketing, and the continued evolution of search engine algorithms based on user experience, SEO and UX are turning out to be two sides of the same coin.

 

What Goals Do SEO and UX Have in Common?

The bottom line is that every business wants to make money–and since SEO and UX have developed alongside businesses that have adapted to the online landscape, it follows that their common goal is increased profits.

 

What can be done to reach that goal consistently? It doesn’t matter what specific commercial industry your website is under. As long the online presence is used to build a brand, connect with customers, provide services, or sell content and products, you need a good balance of SEO and UX to drive people to your website and then keep them interested once they’re there. It’s a two-pronged approach that’s just common sense to implement.

 

SEO and UX teams can work together to improve and develop an online product for maximum returns, rather than competing internally and eclipsing each other’s achievements. An atmosphere that invites collaboration between the two will not only ease work relations, but important partner and customer relations, as well.

 

 

How Exactly Do SEO and UX Affect Each Other?

While SEO ensures that visitors get to a website, UX is there to encourage those visitors to turn into customers. While SEO elevates the possibility of a user choosing one website over many others, UX makes sure that the website is presentable, pleasant, fit for desktop or mobile, and free of distractions. In short, they are each responsible for different parts of a user’s journey from the initial spark of interest to a complete sale or conversion.

 

A slight shift in perspective will uncover the intertwined relationship between the two: Driving traffic to a website is useless if it won’t result in sales or conversions; and even the best website interface and design are useless if no one goes there in the first place.

 

Additionally, SEO research and information affect UX strategies. For instance, SEO works by identifying keywords and other markers that lead to content that will attract users that they’ve previously identified as targets of their approach. Theoretically, this should be the basis of content that is optimized and published on the website. This same data is also useful for UX experts.

 

When UX develops and designs with a firm knowledge of what its prospective audience searches for and wants to find–and, in the case of a set of different targets, at what percentage each part of the audience lies–effectiveness increases. There’s less trial and error, and adjustments after launch will be limited. An easy analogy would be buying a gift selected from someone’s existing wish list; you already know that the person wants it, so that’s what you give them.

 

 

Now, let’s turn that around: UX design also definitely impacts SEO. Yes, SEO data illustrates user trends and allows marketing a huge insight when it comes to what users want. However, it does not take into account the effects of the intricacies of user-website interactions and statistics generated thereof. Because UX plays a big part in visitors’ duration browsing the website and eventual conversion, it follows that it is instrumental in improving the website’s consumer-based ratings regarding relevance and trust. Websites that load faster and are easier to use will also tend to ranker higher.

 

The lesson here is that when SEO and UX share and share alike, each side improves in leaps and bounds and contribute to a greater competitive advantage overall.

 

What Are the Next Steps in SEO and UX to Ensure Continued Growth?

The next step is always to evolve whenever it is needed. The essential collaboration between SEO and UX was an evolution in itself, but as a strategy this is far from static. It will need to grow and change as potential customers grow and change and variate behaviors and engagements with the website and the business it represents.

 

The work is never done, the approach is never final. There will never be a final iteration of a website, unless the business it is serving no longer looks to it for continued growth. The best part is that with SEO and US trading information, stronger and more dynamic evolutionary strategies will be developed and implemented faster.

 

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