With a new year, comes new trends. Shutterstock is one of the most widely used content sites on the web. This research is based on billions of image, video, music searches, and downloads from Shutterstock customers and has been analyzed for design forecast. Their trend data is likely one of the best indicators you’ll get as to where things are headed. Creative trends that transcend the digital world. We’ll see these creative trends influence fashion, social media, graphic design, film, policy and more.
Shutterstock, the stock photography company that lets creatives browse royalty free photos, vectors, illustrations, and more. From its research, Shutterstock predicts that the aesthetics of yesteryear are set to make a comeback. Some of these trends you may have already picked up on.
An ’80s look of decadence and overindulgence is in, while cute kawaii illustrations and tempting typography are also due to hit the big time. It’s not all nostalgia and retro fonts though, as trends like Beyond Plastic highlight urgent environmental issues.
Each of the trends are backed up with some solid search stats, so you know that these are the terms that people crave. However, three creative trends for 2019 stood ahead of the pack…
01. Yesterday’s tomorrow
What’s old is new again. This trend is an optimistic redux of early-tech – a focus on what yesterday’s tomorrow looked like. It’s all about the looks and sounds that defined futurism at the dawn of the digital age, like purple, blue, and pink duotone gradients, basic vector graphics, and dreamy synth music.
02. Zine culture
In the digital age, zine culture lives on in the decentralized mindset of social media, where independent makers can share and niche groups can discover. Built on principles of collage and largely influenced by the invention of the photocopier, it’s paper cutouts, noise and grain textures, and rough-edged layers that define this trend.
03. ’80s opulence
The ‘80s is back and it’s ready to party with gold chains, animal prints, and attitude. We say forget good taste, this is about good times. Clashing is the keyword for this trend. Think leopard print and snakeskin, peacock feathers and gold chain belts, soft fur and hard metal textures.
04. Authenticly Diverse
Media trends in film and social media indicate that creatives are using more content that accurately depicts the people around us and the world we live in. As digital media makes the world a smaller place, our creative community is searching for video, audio, and images representative of cultures from varying communities around the world.
The search for minority groups across the board have gone up:
Check out the article in its entirety to see the incredibly well designed and informative, infographic here.
Freelance, start-up or fortune 500 company. We all can be forgetful or get overwhelmed. Project management is important because it defines a plan and organizes chaos – projects are naturally chaotic. It also establishes a schedule and plan and encourages teamwork.
Great project management means much more than keeping project management iron triangle in check, delivering on time, budget, and scope; it unites clients and teams, creates a vision for success and gets everyone on the same page.
As a team, we have gone through our fair share of content management programs. It comes down to personal preference and how your team operates but if you’re looking for a new system, read on!
monday.com is a task management tool your team will actually enjoy using. Filled with entertaining task features you can personalize, it makes it fun and easy for everyone to collaborate, focus on what’s important, and get more done at work. It’s the first visual tool of its kind and shows you exactly where things stand at a single glance. Finally get rid of painfully long email threads, cut down on meetings, and experience the satisfaction of turning things green when they’re done. You feel a real sense of accomplishment when all task are green or watching your lama farm grow
In a small company, like our, with many freelancers on board, it helps create a board that they can choose whom they share it with. Other people in the company will not be able to see the board unless it has been shared with them.
When you first enter 17hats each time, you’ll be taken to the Overview section, which some might call the dashboard. This is a great place to get a general summary of all the things going on.
There are several sections that describe the different things going on. The first thing is a 3 day summary with all the events and to do items, plus a general forecast. To the side, there is another section with the daily forecast with more details like the temperature and sunset time
Setting up custom workflows is what allows you to automate your business processes. And we all know how central this is to our sanity. 17hats suggests that you create a workflow for each of the 3 stages of a project: pre-sale, during delivery and post-sale, and then create one or more phases within each of these workflows. Typically, phases will include to-do items (which are really reminders), action items (where using templates is super powerful) and pause items (when you are waiting on a reply from your client). Once you understand the logic behind workflows, setting them up is simple and straightforward
For sure, the number one most useful addition to 17hats is the continued development of their workflows feature. It’s important to keep in mind that 17hats is project based at its core with everything else supporting the smooth flow of projects that you do for your clients.
If your emphasis is on visual task management, you’ll find Trello’s movable boards highly efficient.
This project management software works best for creatives and software development teams, which require agility in project planning and monitoring. It’s generally offered for free so teams and individual users, including freelancers, can utilize the system. Users may upgrade to a premium plan (starting at $9.99 per month for each user) to access more customization and additional features.
It is a very straightforward and simple PM solution. While this is an excellent quality, there may be circumstances when it can’t handle complex projects that require analytics or customized reporting. Nonetheless, Trello is a good add-on to project management solutions without boards.It’s easy to use, has a cheap monthly cost and no learning curve
Hootsuite is most famously known for the ability to pre-plan and schedule outposts, but it is so much more than that.
The rise of social media has been nothing short of meteoric. It is common for individuals and businesses to have a presence (social media profile) on more than one social networking site.
Be it for personal profiles, celebrity profiles or business profiles, the social media objective is to have more likes and followers. And, to achieve this and to be able to manage multiple social media profiles, there is a growing need for a one-stop platform or tool.
This is where social media management tools like Hootsuite comes into the picture!
Anyone (and we literally mean anyone) can start off by registering for a free account with Hootsuite to explore its various features. Once you have registered for the free Hootsuite account with your preferred mail id and password, you can select the different social networking sites with which Hootsuite can integrate to view, schedule and post messages.
These sites could include Twitter, Facebook, Google+, Instagram, YouTube or LinkedIn. It is important to note that Hootsuite is accessed directly from your web browser and you do not need to install any software on your system.
At first, the Hootsuite dashboard may look a little complicated. But, once you start browsing around and taking a look at what it offers, you will realize that most of the features are self-explanatory.
The main layout of the dashboard gives you the opportunity to open tabs for your different social media profiles for easy viewing. For each tab, you can set an “auto refresh” interval for every two minutes, five minutes, 10 minutes, 15 minutes or 30 minutes.
You can use it to integrate email for less clutter, and If you have a team working on the Hootsuite dashboard, you can assign different streams and different messages to the team members. The “Assignment” section enables them to check the messages assigned to them or to assign messages to others.
If you aren’t fortunate enough to have a graphic designer in-house or cannot hire one- fear not! We asked ours to help lead you in the right direction and get your creative juices flowing.
Start with the basics, color, and color theory. Color is what catches the eye. Learn what colors work together to compliment each other and what moods they generate. For example, studies have shown that bright orange is the best color for encouraging people to click, whereas red comes in second.
Complementary colors lie directly across from each other on the color wheel. They bring out the best in both colors and create a very dynamic look.
Analogous colors fall close to each other on the wheel. If you want your logo colors to be harmonious, these will work well together.
Triadic colors draw from three equal sections on the color wheel. Pick these for a stimulating and bold effect.
In sticking with the basics to start, if your logo will feature any sort of text, focus on typography. The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing, and letter-spacing, and adjusting the space between pairs of letters.
Before you move to your design programs, put pencil to paper. Sketching and conceptualizing. This is the single most important part of the design process. Instead of searching for various logo ideas on your computer screen, try drawing your logo ideas on paper. Drawing is a great method that will allow you to fully hash out your ideas simply because it is easy to draw various design elements without being constrained by your computer. You can erase, sketch, and let your ideas flower without any limitations. This usually leads to great logo designs.
Lastly, make sure you have an understanding of your company and how you want others to view your brand. As yourself, “Why are you here? What do you do, and how do you do it? What makes you different? Who are you here for? What do you value the most?” Conduct research on the industry itself, its history and competitors. Problem-solve first, design later. Follow trends not for their own sake but rather to be aware of them: longevity in logo design is key.
Younger generations understand that what you post to Snapchat, will differ from what you post to Facebook and Instagram. Think of it as tailoring your message to your audience. Or adapting your communication style depending on who you are around. Who you are at work might act differently than who you are with friends or family.
Most people think social media is either for sharing pictures, video or some sort of status update. While they are not wrong, the content can be wildly different. There are of course cases where the same message can be on every platform. To make sure you are using all of these tools appropriately we have broken down the basics.
Facebook is still the most popular social media tool to advertise on-despite the recent negative media attention. You can use Facebook to share everything from photos to important company updates. For more lengthy videos and a large number of photos, Facebook is your best bet.
With a business account, you have access to powerful advertising tools and in-depth analytics. Business pages also have a lot of customization options, and you can highlight information such as your contact information, hours of operation, the products and services you offer, and much more.
The largest demographic to use Facebook were 25 to 34-year-old women making up 3 percent of U.S users. If your company is a product or service geared towards teens and pre-teens, this might not be the best approach.
Instagram is increasing in popularity every day. Before you decide if Instagram should be part of your social strategy, you need to hear the statistics: 33% of internet users are on Instagram, 60% of Instagram users login daily, approximately 80 million users reside in the United States, and engagement on Instagram is 10x higher than Facebook and 84x higher than Twitter.
Some rules to follow-Don’t post too much. Larger brands and celebrities can get away with this slightly more, but you never want to be filling someone’s feed.
Create an aesthetic. This transfers into your online persona. Having a visually pleasing looking feed is incredibly important. Keeping post and filters consistent but remembering to mix it up is key.
Use a Hashtag strategy. Hashtags will get you noticed, increase engagement and build your following. “A good Hashtag strategy includes Hashtags that are brand specific, industry relevant and trending.”
Twitter is great for short blurbs, updates, and links to blogs because of the 240 characters limit. With added features like videos, images, links, polls it is extremely engaging. It’s also easy to interact with users on this platform by mentioning users in your posts along with liking and retweeting tweets.
According to Pew’s findings, the typical Twitter user continues to be an 18-29 year-old educated minority with a well-paying job and is slightly more likely to be male than female https://www.adweek.com/digital/twitter-user-demographics/ This younger demographic fits into the millennial generation. Where Millennial’s use Instagram as more of “highlight reel”, twitter showcases more raw, funny and honest life situations.
LinkedIn host the older demographics and usually most educated groups. This platforms for professional content, but this doesn’t mean any less creative.
LinkedIn can be a powerful tool for individuals and companies looking to make new connections, generate leads, and build their brand. While it’s an important platform for all businesses, LinkedIn can be a true game-changer for B2B (business to business) companies. 2012 research by Hubspot found that LinkedIn referral traffic had the highest visitor-to-lead conversion rate among social networking sites; higher even than Facebook or Twitter. They found that LinkedIn had average conversion rates of 2.74%, compared to Facebook’s .77% and Twitter’s .69.
Keep things very professional-On facebook you can give an update about your niece or nephew but LinkedIn is not the place.
Post regular status updates. Talk about what you’re working on and who you’re working for. Include updates that would be of interest to your target customers and clients. Focus on how what you’re doing can help others achieve their goals.
Participate in groups. Join groups related to your business and your interests. Discussion participation can help establish you as an expert in your field. Don’t spam or always talk about your business. Instead, answer questions and be a resource that people trust.
Published by GetnSocial
If уоu didn’t аlrеаdу knоw thаt visual content marketing wаѕ gоing tо bе a big deal in 2017, we’ve gоt a fеw HubSpot statistics tо convince уоu оf thе fact:
“37% оf marketers ѕаid visual marketing wаѕ thе mоѕt important fоrm оf content fоr thеir business…”
“B2C marketers рlасе greater importance оn visual content thаn B2B marketers.”
“74% оf social mеdiа marketers uѕе visual assets in thеir social mеdiа marketing…”
“By 2017, video content will represent 74% оf аll internet traffic.”
Yes, 2017 iѕ gоing tо bе THE year оf visual, video marketing. What’s thе biggest video hosting platform online right now? YouTube.
YouTube combines video hosting with a social mеdiа edge. YouTube iѕ a social site in аnd оf itself, with itѕ оwn kind оf comment аnd sharing system thаt mimics Facebook, аnd a SEO culture that’s akin tо Google. It’s аlmоѕt likе itѕ оwn Internet ecosystem…but iѕ it аn ecosystem уоu ѕhоuld bе utilizing in уоur marketing schema?
Our verdict iѕ pretty simple: if уоu hаvе thе means tо invest in video content? YouTube can’t hurt — оnlу help. Sоmеthing уоu nееd tо knоw аbоut YouTube iѕ thаt whilе it hаѕ itѕ оwn SEO system, it ѕtill exists within thе realm оf Google. YouTube comments аrе tied tо Google+, уоur video descriptions will hеlр уоur video content rank in search results аnd quality videos hеlр givе уоur SMB mоrе credibility. Nоt tо mention: YouTube videos саn hеlр boost business visibility оn уеt аnоthеr social mеdiа platform.
It’s аlѕо important tо lооk аt thе specs оf YouTube’s activity: оvеr 1,325,000,000 people аrе uѕing YouTube with 300 hours uploaded tо YouTube еvеrу day. So, whеn уоu think аbоut video marketing bесоming thе newest trend combined with YouTube’s massive traffic, thе answer ѕееmѕ clear. YouTube iѕ thе wау оf thе future.
Hоw to Make YouTube Marketing a Worthy Investment
Still, juѕt likе оthеr social platforms, it’s hаrd tо find success withоut putting in a littlе effort. Mоѕt marketing videos don’t gо viral withоut a lot оf forethought — ѕо don’t think thаt you’ll juѕt hарреn uроn YouTube marketing success withоut a littlе elbow grease.
Sоmеtimеѕ уоu nееd tо tаkе triеd аnd true marketing оut оf thе equation еntirеlу — that’s tо say, уоu don’t nееd tо focus ѕо muсh оn 15 ѕесоnd ads аѕ muсh аѕ уоu dо valuable content thаt people hаvе a rеаѕоn tо watch. Ads аrе meant tо bе ads, nоt videos уоu uѕе tо gаin credibility.
Explainer videos аrе a nеw marketing trend thаt аrе асtuаllу easier tо craft thаn уоu might think. Tаkе аn infographic оr list-format blog post аnd tah-dah — you’ve gоt thе makings оf аn explainer video. Thеѕе content pieces аrе аll vаluе аnd саn build credibility fоr уоur brand.
Anоthеr fоrm оf video content thаt speaks directly tо a brand iѕ thе company history video. Thеѕе serve аѕ bite-sized introductions tо a business. Imagine thеm аѕ whаt you’d show tо nеw recruits during a training seminar tо gеt thеm acquainted with brand basics.
Also, don’t forget аbоut SEO. Choosing thе right category аnd tags fоr a video, аѕ wеll аѕ adding a great blurb саn hеlр уоur video bе found in thе sea оf YouTube content. A title ѕhоuld аlѕо bе informative but punchy — think аbоut hоw tо craft a blog headline аnd you’re оn thе right track.
YouTube as a Personality Vehicle
YouTube аlѕо givеѕ businesses thе ability tо add a mоrе human element tо thе business whеn dоnе correctly. Think аbоut BuzzFeed аnd аll оf thеir vаriоuѕ videos аnd channels оn YouTube. Whilе BuzzFeed iѕ itѕеlf a vеrу personality-filled brand, specific BuzzFeed employees hаvе cultivated followings based оn thеir personalities showcased in thiѕ video content.
Tаkе thiѕ оwn approach tо videos whеn crafting YouTube marketing content. An employee (or еvеn yourself) саn bе showcased with mоrе light hearted business material, оr thеу саn simply bе uѕеd аѕ thе face оf thе company itself.
Thiѕ level оf personality leads tо оur final thought rеgаrding YouTube: Interaction. Mаnу don’t ѕее YouTube аѕ аn interactive platform, еѕресiаllу whеn compared tо оthеr social sites likе Twitter. Thiѕ isn’t thе case. YouTube content creators find thаt аѕking viewers tо like, share аnd subscribe tо thеir content leads tо results. Whаt makes viewers wаnt tо listen? A personality thеу саn trulу connect with.
You probably know that having a successful blog is crucial for the success of your business. But the idea is not just to keep on posting every single day without offering any special or valuable information to your target audience and clients. The key to the success of any online blog lies in the valuable content offered. Once you make sure that your content is valuable and relevant to your customers, you will be able to maximize the benefits of your blog in terms of attracting valuable customers to your website or online business. One of the best tools to make sure that your content is valuable is to make sure that it is SEO optimized. In this article we will explain why making sure that your content is SEO optimized will help your business grow:
- SEO optimized content helps your blog rank higher:
SEO involves using the keywords that customers usually use in their search in order to look for a product or a service. When you make sure that your content contains these keywords, your blog will rank higher on search results. This means that it will be exposed to customers who are looking for this particular kind of information making your content valuable to your potential customers. This will encourage the target customers to go through your blog and press the links to your website or products and this will generate money to your online business.
- SEO optimized content makes sense:
The ides is not to stuff your content with keywords. SEO requires that you use only relevant keywords that mean something to the clients in the most natural way possible. Customers will get irritated if your content is just stuffed with keywords with no real valuable information. You can also get penalized if you do so. You need to make sure that your keywords are included in a natural way that makes your content genuine and informative.
- SEO optimization content is valuable:
Because you are offering valuable information that makes sense and that is not fake or made up, your target clients will be interested in reading your blog posts. They will feel that they gain by following your blog which can make them further look at your website and online products or services.
- SEO optimization makes your blog experience complete:
SEO is not just about using relevant keywords in your content, but the right keywords will appear even in file names and file descriptions when you insert images and will be displayed all over your blog post. This means that your target customer will be able to find what they are looking for just by looking at your blog post.
- SEO optimization will make you ahead of competitors:
When your blog content is optimized for SEO, you will be ahead of your competitors because you appear higher at search results and this means that customers are more likely going to click your blog than that of another competitor. People usually click on the first few results that appear on a search page and you want to make sure that your blog is included in one of them.
- SEO optimized content is not a cost but an investment:
The cost of optimizing your content for SEO by an expert is relatively low compared to the amazing benefits you reap later on. When you choose to optimize your blog for SEO, you are creating an opportunity to be seen and exposed to a larger number of customers who are willing to purchase your products and your services. This will create an on-going channel of conversions to your website that will actually generate revenue just for a little amount of money you paid at the beginning.
- SEO optimized content will leverage social sharing:
When your web content is optimized for SEO, it will be more successful at being shared by social media users. Your tags and Meta description will appear when users decide to share your content on different social media platforms, which will allow you to gain exposure to customers you don’t even know of. You will be able to create a social media presence as your content gets shared and reviewed by other customers who will refer to your website to get additional information. SEO optimized content will also encourage other bloggers to refer to your blog in their posts and this will enable you to appear even higher in search results and will ensure the success of your blog.