Quick Guide to Branding

Quick Guide to Branding

In today’s online competitive world, the consumers have plenty of options and little to no time to choose, therefore, the businesses must compete with each other to get customer’s attention. Most products have some kind of substitute available, which makes it extremely difficult to have your product stand out from the rest.

However, despite all these troubles, some companies successfully manage to inspire customer loyalty to their brand by using effective brand management techniques. Passion, emotion, loyalty, and recognition! When these aspects are combined together and used effectively, it can leave an everlasting impression on the customer. This technique is known as branding. 

What is branding? Why is it so important? Let’s find out!

Branding

Simply stating, branding is all about creating a perception among people about your company. It must be curated carefully in order to provide emotional attachment to the product with the customer to cultivate your brand. When done correctly, it becomes a masterpiece of experience, design, and perspective that provides a very explicit feeling, compelling the customer towards your brand.

Why is it so important?

Your brand name represents your business. It is the title cover of your book. A brand that is recognizable and consistent provides a pleasant experience. Moreover, it builds an atmosphere of trust and reliance that makes your customer feel comfortable while choosing your product or services.

Logo design, branding boards, fonts, colors, and keeping consistent

A brand connects your products, colors, logo, voice, and all the components pertaining to your business, which results in a strong presence and recognition in the market. In the highly saturated market, the importance of branding cannot be understated. However, creating an effective and vibrant brand is an extremely challenging feat to achieve, which requires sophisticated and refined strategy.

Mostly, when people think about branding, they assume that having a logo or a tacky name is sufficient. However, that is not the case. The visual experience is only one of the aspects of branding, which include things like appearance and feel of your online presence, engagement with your audience, and the quality of your customer service. Therefore, it is imperative to create an effective brand strategy, which provides a positive, yet the distinguishable perception of your brand among your customers. GetnSocial happens to be one of the most reputable and effective brand management solution provider, who can take your branding game to a whole new level.

We do it professionally

GetnSocial uses carefully crafted strategies to give a unique identity to your brand. Using their web technology, GetnSocial provides maximum exposure to your business, which may help you to increase revenue, and consequently, the profitability of your business.

Their services like Online Presence Analysis provides an insight of your business’s online performance. They also analyze your website’s design, content, and functionality, along with locations and keywords in order to gauge its effectiveness.

Furthermore, they compare your online analytics with the competitors to eliminate any competitive advantage that your rivals have against your business. Understanding your key strengths and shortcomings enables you to make informed decisions and take corrective countermeasures to unlock the full potential of your company.

Creative Trends for 2019

Creative Trends for 2019

With a new year, comes new trends. Shutterstock is one of the most widely used content sites on the web. This research is based on billions of image, video, music searches, and downloads from Shutterstock customers and has been analyzed for design forecast. Their trend data is likely one of the best indicators you’ll get as to where things are headed. Creative trends that transcend the digital world. We’ll see these creative trends influence fashion, social media, graphic design, film, policy and more. 

 

Shutterstock, the stock photography company that lets creatives browse royalty free photos, vectors, illustrations, and more. From its research, Shutterstock predicts that the aesthetics of yesteryear are set to make a comeback. Some of these trends you may have already picked up on.

 An ’80s look of decadence and overindulgence is in, while cute kawaii illustrations and tempting typography are also due to hit the big time. It’s not all nostalgia and retro fonts though, as trends like Beyond Plastic highlight urgent environmental issues.

Each of the trends are backed up with some solid search stats, so you know that these are the terms that people crave. However, three creative trends for 2019 stood ahead of the pack…

01. Yesterday’s tomorrow

What’s old is new again. This trend is an optimistic redux of early-tech – a focus on what yesterday’s tomorrow looked like. It’s all about the looks and sounds that defined futurism at the dawn of the digital age, like purple, blue, and pink duotone gradients, basic vector graphics, and dreamy synth music.

02. Zine culture

In the digital age, zine culture lives on in the decentralized mindset of social media, where independent makers can share and niche groups can discover. Built on principles of collage and largely influenced by the invention of the photocopier, it’s paper cutouts, noise and grain textures, and rough-edged layers that define this trend.

03. ’80s opulence

The ‘80s is back and it’s ready to party with gold chains, animal prints, and attitude. We say forget good taste, this is about good times. Clashing is the keyword for this trend. Think leopard print and snakeskin, peacock feathers and gold chain belts, soft fur and hard metal textures.

04. Authenticly Diverse

Media trends in film and social media indicate that creatives are using more content that accurately depicts the people around us and the world we live in. As digital media makes the world a smaller place, our creative community is searching for video, audio, and images representative of cultures from varying communities around the world.

The search for minority groups across the board have gone up:

Islamic +185%

African+176%

Elderly+121%

Asain +46%

 

Check out the article in its entirety to see the incredibly well designed and informative, infographic here.

Boosting Interpersonal Office Relationships

Boosting Interpersonal Office Relationships

“The customer is always right” and “Put clients first”- These are common practices ingrained into our workplace culture and taught to us at a young age. Richard Branson is flipping the script. The self-made entrepreneur who founded the Virgin Group has become famous for his unorthodox practices. He says, “Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients.”

 

Consider this: Americans spend close to 33 percent of their day working. Shouldn’t they be enjoying that time? And, more importantly, shouldn’t it be your job as their employer to make sure they are?As business leaders, we’ve been taught to put customers first, but maybe it’s time to reappraise that philosophy. If employees are unhappy in their work environment, how can they possibly charm the socks off patrons? Why would they go the extra mile? There’s even a direct correlation between the level of your employees’ productivity and their level of happiness: The happier they are, the more creative (and productive) they become.

 

Office morale is the key to improving productivity and office communications. This is why every Friday here at Get’n Social we do team lunches. No sad sandwiches at our desk. Some deliberation goes on as to where we want to venture out to for our afternoon meal. Our company is experienced an abundance of growth, we have added four new team members in the last 6 months. We get to know each other outside of our professional roles and build new relationships.

 

We have a few rules to keep our Friday lunches enjoyable for everyone:

Encourage Non-Work Conversations

While it may be tempting to chat about the report that is overdue, or the client deadline coming up, a happy hour is a time for relaxing and socializing.

 

For one thing, sharing social experiences with your coworkers can make it a lot easier to communicate about actual work Try to find something to talk about unrelated to your job. You may find that you have more in common than you thought. Plus, do YOU really want to talk about work? Neither does anyone else.

 

Spend a little time talking to everyone. Ask them questions about themselves and really LISTEN (and try to retain the information). Circulate around the room. If it’s a sit-down thing, speak to people all around the table. Not only is it good for you to make connections with a diverse group of people, but it also makes you look like a fun, awesome, friendly person. And by the way, if you look like a fun, awesome, friendly person? Chances are you pretty much just became one.

 

Creating The Perfect Logo

Creating The Perfect Logo

If you aren’t fortunate enough to have a graphic designer in-house or cannot hire one- fear not! We asked ours to help lead you in the right direction and get your creative juices flowing.

Start with the basics, color, and color theory. Color is what catches the eye. Learn what colors work together to compliment each other and what moods they generate. For example, studies have shown that bright orange is the best color for encouraging people to click, whereas red comes in second.

 

Complementary colors lie directly across from each other on the color wheel. They bring out the best in both colors and create a very dynamic look.

Analogous colors fall close to each other on the wheel. If you want your logo colors to be harmonious, these will work well together.

Triadic colors draw from three equal sections on the color wheel. Pick these for a stimulating and bold effect.

In sticking with the basics to start, if your logo will feature any sort of text, focus on typography. The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing, and letter-spacing, and adjusting the space between pairs of letters.

Before you move to your design programs, put pencil to paper. Sketching and conceptualizing. This is the single most important part of the design process. Instead of searching for various logo ideas on your computer screen, try drawing your logo ideas on paper. Drawing is a great method that will allow you to fully hash out your ideas simply because it is easy to draw various design elements without being constrained by your computer. You can erase, sketch, and let your ideas flower without any limitations. This usually leads to great logo designs.

Lastly, make sure you have an understanding of your company and how you want others to view your brand. As yourself, “Why are you here? What do you do, and how do you do it? What makes you different? Who are you here for? What do you value the most?” Conduct research on the industry itself, its history and competitors. Problem-solve first, design later. Follow trends not for their own sake but rather to be aware of them: longevity in logo design is key.

 

Guide to Affiliate Marketing for a Novice

Guide to Affiliate Marketing for a Novice

Affiliate Marketing is exactly what you think it is.

On one end of the marketing arrangement, an online retailer pays commission to an external website for traffic or sales generated from its referrals. On the other end,  this is the process of earning a commission by promoting someone else product or service. By using an affiliate link, a specific URL that contains the affiliate’s ID or username. In affiliate programs, advertisers use affiliate links to record the traffic that is sent to the advertiser’s website. This action is all part of an affiliate program.

 

This can be done through popular blogging networks, Instagram influencers,  or any way you can send an affiliate link. Think- podcaster leaving a link or telling you to use certain code at checkout for a discount. Or your favorite youtube letting you to “swipe up” to see where they got their new “favorite” product.

 

For a real-life example check out your favorite movie information center, Jamie Spencer, IMDB.com

The huge online movie database IMDb.com, has information on thousands of films, actors, and producers. So there is a great opportunity to link out to merchants who can sell the items that are being researched on the site–specifically DVDs or streaming video. On each movie page within the site, the right sidebar includes a link out to Amazon. This is done in an automated way as the link takes referrals to a search page within Amazon displaying results for the movie title or Actor.

Now to get started you will need to follow these 3 tips:

Vet All Affiliate Programs-

There are so many programs out there that will do most of the grunt work for you. But make sure you aren’t throwing your money around.

 

Find your Target Audience-

Marketers design strategies to meet the needs of the target market and use media channels and other touch points to best reach the purchaser.

 

SEO is the Key-

While affiliate links will pusher consumers and buyers to you, you can still generate traffic organically. So be sure to fill your site with valuable and engaging content!

Guide to New Year’s Resolutions

Guide to New Year’s Resolutions

New Year’s resolutions are tradition, it is officially the time where a person resolves to change an undesired trait or behavior, to accomplish a personal goal or otherwise improve their life.  The first week of January means millions are flooding the gyms with their new resolutions in mind, and it’s important to remember you can apply this to your company or business.

To make sure these resolutions come to fruition, follow these guidelines.

 

1-

Tony Robbins, American author, entrepreneur, philanthropist, and business strategist, says before you set your goals,

 

Identify your goals: What do you want? Something almost magical happens when you take generalized desires and start defining them more precisely through goal setting.

Identify your purpose: Why do you want to achieve this goal? What will it bring you? If you know what you’re moving towards, you’ll find ways to make it happen. Remember: reasons come first, then the answers.

 

2-

It’s important to remember to keep your goals SMART.

Specific: The more specific a goal is, the better your employee’s chances of success are. It’s a lot easier to make an action plan for, “increase traffic to online store by 30 percent over the next three months,” than “improve web traffic.”

Measurable: Breaking your employee’s goals down into smaller, measurable elements helps them to stay on track. Consider these their goal “milestones” to hit throughout the process (more on that later).

Attainable: Asking whether a goal is even possible is crucial to the process. It’s fine for employees to be thinking big, but working toward an unattainable goal is going to waste time or resources. It can become problematic.

Relevant: This component is especially important when linking employee goals to that of the department – and of the company as a whole (again, more on that later).

Time: Every goal needs to have a deadline. These can be linked to review cycles or another schedule, but they should have a specific time frame in mind.

 

3-

Reflect

Every company has different challenges. You can’t move forward without acknowledging the challenges you faced in the past. Meet with employees and discuss where the problems lie. While many people think of their annual review at work as nothing more than a time to be told what they did or didn’t do well over the past year at work, annual reviews are a great time to focus on your employee’s needs. Ensure that their personal goals align with company goals. This will help you all succeed in the new year.

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