Project Management Software

Project Management Software

Freelance, start-up or fortune 500 company. We all can be forgetful or get overwhelmed. Project management is important because it defines a plan and organizes chaos – projects are naturally chaotic. It also establishes a schedule and plan and encourages teamwork.

Great project management means much more than keeping project management iron triangle in check, delivering on time, budget, and scope; it unites clients and teams, creates a vision for success and gets everyone on the same page.

As a team, we have gone through our fair share of content management programs. It comes down to personal preference and how your team operates but if you’re looking for a new system, read on!

 

Monday.com

monday.com is a task management tool your team will actually enjoy using. Filled with entertaining task features you can personalize, it makes it fun and easy for everyone to collaborate, focus on what’s important, and get more done at work. It’s the first visual tool of its kind and shows you exactly where things stand at a single glance. Finally get rid of painfully long email threads, cut down on meetings, and experience the satisfaction of turning things green when they’re done. You feel a real sense of accomplishment when all task are green or watching your lama farm grow

In a small company, like our, with many freelancers on board, it helps create a board that they can choose whom they share it with. Other people in the company will not be able to see the board unless it has been shared with them.

 

17hats.com

When you first enter 17hats each time, you’ll be taken to the Overview section, which some might call the dashboard. This is a great place to get a general summary of all the things going on.

There are several sections that describe the different things going on. The first thing is a 3 day summary with all the events and to do items, plus a general forecast. To the side, there is another section with the daily forecast with more details like the temperature and sunset time

Setting up custom workflows is what allows you to automate your business processes. And we all know how central this is to our sanity. 17hats suggests that you create a workflow for each of the 3 stages of a project: pre-sale, during delivery and post-sale, and then create one or more phases within each of these workflows. Typically, phases will include to-do items (which are really reminders), action items (where using templates is super powerful) and pause items (when you are waiting on a reply from your client). Once you understand the logic behind workflows, setting them up is simple and straightforward

For sure, the number one most useful addition to 17hats is the continued development of their workflows feature. It’s important to keep in mind that 17hats is project based at its core with everything else supporting the smooth flow of projects that you do for your clients.

 

Trello

If your emphasis is on visual task management, you’ll find Trello’s movable boards highly efficient.

This project management software works best for creatives and software development teams, which require agility in project planning and monitoring. It’s generally offered for free so teams and individual users, including freelancers, can utilize the system. Users may upgrade to a premium plan (starting at $9.99 per month for each user) to access more customization and additional features.

It is a very straightforward and simple PM solution. While this is an excellent quality, there may be circumstances when it can’t handle complex projects that require analytics or customized reporting. Nonetheless, Trello is a good add-on to project management solutions without boards.It’s easy to use, has a cheap monthly cost and no learning curve

 

Hootsuite

Hootsuite is most famously known for the ability to pre-plan and schedule outposts, but it is so much more than that.

The rise of social media has been nothing short of meteoric. It is common for individuals and businesses to have a presence (social media profile) on more than one social networking site.

Be it for personal profiles, celebrity profiles or business profiles, the social media objective is to have more likes and followers. And, to achieve this and to be able to manage multiple social media profiles, there is a growing need for a one-stop platform or tool.

This is where social media management tools like Hootsuite comes into the picture!

Anyone (and we literally mean anyone) can start off by registering for a free account with Hootsuite to explore its various features. Once you have registered for the free Hootsuite account with your preferred mail id and password, you can select the different social networking sites with which Hootsuite can integrate to view, schedule and post messages.

These sites could include Twitter, Facebook, Google+, Instagram, YouTube or LinkedIn. It is important to note that Hootsuite is accessed directly from your web browser and you do not need to install any software on your system.

At first, the Hootsuite dashboard may look a little complicated. But, once you start browsing around and taking a look at what it offers, you will realize that most of the features are self-explanatory.

The main layout of the dashboard gives you the opportunity to open tabs for your different social media profiles for easy viewing. For each tab, you can set an “auto refresh” interval for every two minutes, five minutes, 10 minutes, 15 minutes or 30 minutes.

You can use it to integrate email for less clutter, and If you have a team working on the Hootsuite dashboard, you can assign different streams and different messages to the team members. The “Assignment” section enables them to check the messages assigned to them or to assign messages to others.

Creating The Perfect Logo

Creating The Perfect Logo

If you aren’t fortunate enough to have a graphic designer in-house or cannot hire one- fear not! We asked ours to help lead you in the right direction and get your creative juices flowing.

Start with the basics, color, and color theory. Color is what catches the eye. Learn what colors work together to compliment each other and what moods they generate. For example, studies have shown that bright orange is the best color for encouraging people to click, whereas red comes in second.

 

Complementary colors lie directly across from each other on the color wheel. They bring out the best in both colors and create a very dynamic look.

Analogous colors fall close to each other on the wheel. If you want your logo colors to be harmonious, these will work well together.

Triadic colors draw from three equal sections on the color wheel. Pick these for a stimulating and bold effect.

In sticking with the basics to start, if your logo will feature any sort of text, focus on typography. The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing, and letter-spacing, and adjusting the space between pairs of letters.

Before you move to your design programs, put pencil to paper. Sketching and conceptualizing. This is the single most important part of the design process. Instead of searching for various logo ideas on your computer screen, try drawing your logo ideas on paper. Drawing is a great method that will allow you to fully hash out your ideas simply because it is easy to draw various design elements without being constrained by your computer. You can erase, sketch, and let your ideas flower without any limitations. This usually leads to great logo designs.

Lastly, make sure you have an understanding of your company and how you want others to view your brand. As yourself, “Why are you here? What do you do, and how do you do it? What makes you different? Who are you here for? What do you value the most?” Conduct research on the industry itself, its history and competitors. Problem-solve first, design later. Follow trends not for their own sake but rather to be aware of them: longevity in logo design is key.

 

Guide to New Year’s Resolutions

Guide to New Year’s Resolutions

New Year’s resolutions are tradition, it is officially the time where a person resolves to change an undesired trait or behavior, to accomplish a personal goal or otherwise improve their life.  The first week of January means millions are flooding the gyms with their new resolutions in mind, and it’s important to remember you can apply this to your company or business.

To make sure these resolutions come to fruition, follow these guidelines.

 

1-

Tony Robbins, American author, entrepreneur, philanthropist, and business strategist, says before you set your goals,

 

Identify your goals: What do you want? Something almost magical happens when you take generalized desires and start defining them more precisely through goal setting.

Identify your purpose: Why do you want to achieve this goal? What will it bring you? If you know what you’re moving towards, you’ll find ways to make it happen. Remember: reasons come first, then the answers.

 

2-

It’s important to remember to keep your goals SMART.

Specific: The more specific a goal is, the better your employee’s chances of success are. It’s a lot easier to make an action plan for, “increase traffic to online store by 30 percent over the next three months,” than “improve web traffic.”

Measurable: Breaking your employee’s goals down into smaller, measurable elements helps them to stay on track. Consider these their goal “milestones” to hit throughout the process (more on that later).

Attainable: Asking whether a goal is even possible is crucial to the process. It’s fine for employees to be thinking big, but working toward an unattainable goal is going to waste time or resources. It can become problematic.

Relevant: This component is especially important when linking employee goals to that of the department – and of the company as a whole (again, more on that later).

Time: Every goal needs to have a deadline. These can be linked to review cycles or another schedule, but they should have a specific time frame in mind.

 

3-

Reflect

Every company has different challenges. You can’t move forward without acknowledging the challenges you faced in the past. Meet with employees and discuss where the problems lie. While many people think of their annual review at work as nothing more than a time to be told what they did or didn’t do well over the past year at work, annual reviews are a great time to focus on your employee’s needs. Ensure that their personal goals align with company goals. This will help you all succeed in the new year.

Balancing Work/Life Over the Holidays

Balancing Work/Life Over the Holidays

Joining the workforce means we no longer get a 2-4 week break for the holidays. For some, it’s hard not to be jealous of teachers and their much deserved time off. For others, the idea of a three-day holiday can seem overwhelming or cause them to stress out more.  With so many of us torn between juggling heavy workloads, managing relationships and family responsibilities, and squeezing in outside interests, it’s no surprise that more than one in four Americans describe themselves as “super stressed”.

To help you manage work away from the office we have a few tips to get you through:

Plan Ahead. Of course, effective prior planning can really help to remove some stress from your plate. And, the more tasks and duties you can get accomplished now, the less you’ll need to worry about when the holiday season is actually here. Let people know ahead of time when you plan on being out of the office.

It’s common practice to prepare an email autoresponder for when you are going to be away from work for a lengthy period of time. But in many cases that isn’t enough to give you – and those who may be wanting to reach you – peace of mind while you are gone.

If possible, schedule everything out. There are so many great programs and applications that can assist you. Need to get a post out next Tuesday at noon? Buffer or Hootsuite can help you plan months in advance.

Working 9 to 5 just isn’t what it used to be. While this rang true 30 years ago, there are not many people who work a 9 to 5 job any longer.  These jobs now bleed over into our personal lives. It’s important to remember, especially this time of the year, saying “no”, is okay. Make extra time for your family. Responding to a few emails in the morning is permitted, but anything beyond can and will have to wait.

How Digital Marketing Services in Illinois Can Improve Your Brand Recall Power

How Digital Marketing Services in Illinois Can Improve Your Brand Recall Power

There are many things you have to keep track of as a business owner. One of the most critical is having a solid marketing campaign and a strong branding image for your business. Whether you’re offering goods, services or a mixture of the two, you need to utilize digital marketing services in Illinois to improve your brand recall power.

What Is Brand Recall Power?
Branding is critical to marketing your business successfully because it’s the way people see your business and your goods or services. Brand recall power is the way customers and potential customers remember your business and respond to their needs. Brand recall power is what makes the McDonald’s arches and the Nike swish so powerful as branding images and marketing tools.

How Digital Marketing Helps
Branding recall power and digital marketing go hand in hand. One affects how the other performs. To this end, it’s important to have a strong marketing campaign and keep a strong and positive online presence. When you draw visitors into your website, you can turn them into customers and improve your return on investments. It all starts with good marketing services.

Digital Marketing Services in Illinois
The best way to maximize your efforts and ensure all of your time, money and energy aren’t wasted is to work with a team of skilled experts who can offer the finest in digital marketing services in Illinois. You need insight and knowledge that is beyond what you and your team already know and the best way to get it is to work with the experts who have been there and done that successfully. To learn more and to find out how digital marketing services in Illinois can help your business grow and improve, contact Get n Social

Tailoring your Social Marketing for the Holiday Season

Tailoring your Social Marketing for the Holiday Season

Calling all digit marketers, social media managers and advertising strategists. The Holiday season is in full swing- and a recent Adroll study showed 40% of U.S. consumers begin holiday shopping in October—yet the average social cost per click is 12% lower in November and December. With social media playing an increasingly important role for retail brands, it’s time to start preparing your holiday marketing strategies if you have not already!

 

1. Get in the Holiday Spirit-

Change Social Media headers to include a festive feel. It’s good to remember not everyone celebrates the same holidays try to include them all or remember there are still secular ways to celebrate the season, take “Winter Wonderland” for example.

2. Don’t Drive Sales-

Focus on brand awareness, not sales messaging, when leveraging holidays or national observances. These days and months are opportunities to relate your company to trending topics and common events. Of course, Holiday-related sales are okay to promote, but try to broaden your message for the time of year.

3. Customizable buttons-

Customize labels depending on your website, you might want to consider changing up some of the labels to match the season. If you run an online store, you might want to replace “Buy Now” with a “Gift” or use “Santa’s List” for the wish list or your most popular products. Santa’s List even works for replacing the normal wording on your most popular posts. Many websites have fun with the theme and change their contact label into “Contact the Elves” or “Send a Message to Santa”. Get creative and use your imagination but do make sure it’s still clear what each particular label means.

4. Use festive hashtags-

Using popular festive related hashtags, or creating your own, can help get your content in front of shoppers that use Twitter or Instagram. Popular hashtags for Christmas include #wishlist #Christmas #christmasshopping especially in conjunction with the year eg. #wishlist2018

5. Festive landing pages-

If you are promoting special offers, gift ideas, wishlists or hampers on social media, it’s a good idea to direct your traffic to dedicated landing pages for customer segments.

You should customize the page to what you know about your customer, focusing on their needs and wants. Use targeted imagery and copy to help boost conversion rates. Dedicated landing pages also give you an opportunity to re-target visitors via social media or online ads.

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