Seth Godin, American author and former dot com business executive, and writer of This is Marketing: You Can’t Be Seen Until You Learn To See, was interviewed by Jason Feifer to help further explain his thoughts on new tactics for 2019.
First and foremost, Godin “urges companies to be relevant, not loud.”
So we all want to know the big question, “How will marketing continue to change in 2019?”
Attention and trust are the two most valuable elements of our economy going forward, and big companies have a long history of just burning it, wasting it. The alternative is to be the kind of organization that markets with people instead of at them.
What does this mean exactly?
The mindset of pop-unders, pop-overs, spam, interruption, demographics, targeting — these are all hunting tactics. Like, We have something we want to sell, and gosh darn it, we’re going to find someone to sell it to.
Godin says what we;re currently seeing over and over again is, “that the organizations that are succeeding don’t do that. They’re the ones that would be missed if they were gone. When you act in a way that helps the person achieve their dreams and goals and desires, then you don’t have to bully your way in and elbow your way in. We’re entering this age where everyone knows there’s no privacy left, everyone knows there’s no data security, everyone knows you can’t trust anyone. But when someone we can trust shows up, people go, “‘Oh, that person’s different. They’re one of us.’”
A good way to offset this is to go back to the basics.
Yeah; the basics of a century ago. And the reason this is hard is not that it’s hard. The reason it’s hard is that it’s scary. The tools of industrial marketing let the big companies off the hook. You just write a check and it’s not your fault anymore. But if you’re going to make it human, it means you’re going to put yourself out there and say, “I made this,” and someone is going to see it and say, “I don’t want it.” And it’s easy to hear that and say, “You don’t want me. I failed.” But that’s not the right answer. The right answer is “Oh, I didn’t make this for you. I made it for someone like you who believes something different, who wants something different. Let me go find that person.”
Are you part of one of those businesses who have an available website but they lack the conversion of casual visitors into permanent clients.
Look no further…
The following article is designed to help you accelerate your conversion process:
- MOBILE OPTIMIZATION
Fast forward into 2018, almost all the newly formed websites are mobile optimized. This is because smartphones and tablets have gotten cheaper and almost everyone uses them for casual web surfing.
If the layout of your website is optimized for mobile, a person will appreciate the coding abilities of the developer and naturally, spend more time on your website.
- IS YOUR CONTENT HEART TOUCHING?
A lot of newly started websites take inspiration of content from famous websites. This is good but copying their content, as it as is very wrong.
Not only search engine algorithms rank your website in lower ranks but also, your audience feel that you are not original. Why should we read your content?
When it comes to content, it should be heart touching and easy to read. Don’t go for over complicated words. Talk logic with sound reasons and people will come to your website.
- SOCIAL MEDIA PRESENCE
No matter what business you run, you should have a social media presence about it. Top social media giants such as Facebook, Twitter and Instagram attract multi million active monthly users, from around the world.
If you interact with your fans, post pictures and videos about the greatness of your product. People will feel that you are serious about your business.
- IS YOUR WEBSITE FAST?
A good website loads in two seconds – anything more than that (particularly longer) then you are bound to lose visitors. The responsiveness greatly increases your conversion chances.
A person feels good when he/she spends time on a fast and responsive website. A good example is of Facebook and Twitter. Both of these websites are highly optimized and you
- TAKING HELP FROM TOOLS
There are tools such as ‘Woopra’ and ‘Google analytics’ which provide you with useful data about your website. With the data obtained, you can know about the following questions:
- What is the average time of the day when people mostly visit your website?
- Which countries are mostly interested in your website?
- Which age group is spending time on particular web pages?
- Which gender group is following your web pages for a specific duration of time?
With all the data coming your way, you can devise a marketing strategy which will bring more business for your products.
- DEALS AND DISCOUNTS
People love it when you give them something cheaper – how about combinational marketing? You can sell multiple products for a discounted price.
In this way, a person is facilitated to shop once whereas you get multiple revenue from a single client visit.
NOTE: It is important to refresh your deals and discounts, every once in a while, to keep your consumers interested in your product.
Freelance, start-up or fortune 500 company. We all can be forgetful or get overwhelmed. Project management is important because it defines a plan and organizes chaos – projects are naturally chaotic. It also establishes a schedule and plan and encourages teamwork.
Great project management means much more than keeping project management iron triangle in check, delivering on time, budget, and scope; it unites clients and teams, creates a vision for success and gets everyone on the same page.
As a team, we have gone through our fair share of content management programs. It comes down to personal preference and how your team operates but if you’re looking for a new system, read on!
monday.com is a task management tool your team will actually enjoy using. Filled with entertaining task features you can personalize, it makes it fun and easy for everyone to collaborate, focus on what’s important, and get more done at work. It’s the first visual tool of its kind and shows you exactly where things stand at a single glance. Finally get rid of painfully long email threads, cut down on meetings, and experience the satisfaction of turning things green when they’re done. You feel a real sense of accomplishment when all task are green or watching your lama farm grow
In a small company, like our, with many freelancers on board, it helps create a board that they can choose whom they share it with. Other people in the company will not be able to see the board unless it has been shared with them.
When you first enter 17hats each time, you’ll be taken to the Overview section, which some might call the dashboard. This is a great place to get a general summary of all the things going on.
There are several sections that describe the different things going on. The first thing is a 3 day summary with all the events and to do items, plus a general forecast. To the side, there is another section with the daily forecast with more details like the temperature and sunset time
Setting up custom workflows is what allows you to automate your business processes. And we all know how central this is to our sanity. 17hats suggests that you create a workflow for each of the 3 stages of a project: pre-sale, during delivery and post-sale, and then create one or more phases within each of these workflows. Typically, phases will include to-do items (which are really reminders), action items (where using templates is super powerful) and pause items (when you are waiting on a reply from your client). Once you understand the logic behind workflows, setting them up is simple and straightforward
For sure, the number one most useful addition to 17hats is the continued development of their workflows feature. It’s important to keep in mind that 17hats is project based at its core with everything else supporting the smooth flow of projects that you do for your clients.
If your emphasis is on visual task management, you’ll find Trello’s movable boards highly efficient.
This project management software works best for creatives and software development teams, which require agility in project planning and monitoring. It’s generally offered for free so teams and individual users, including freelancers, can utilize the system. Users may upgrade to a premium plan (starting at $9.99 per month for each user) to access more customization and additional features.
It is a very straightforward and simple PM solution. While this is an excellent quality, there may be circumstances when it can’t handle complex projects that require analytics or customized reporting. Nonetheless, Trello is a good add-on to project management solutions without boards.It’s easy to use, has a cheap monthly cost and no learning curve
Hootsuite is most famously known for the ability to pre-plan and schedule outposts, but it is so much more than that.
The rise of social media has been nothing short of meteoric. It is common for individuals and businesses to have a presence (social media profile) on more than one social networking site.
Be it for personal profiles, celebrity profiles or business profiles, the social media objective is to have more likes and followers. And, to achieve this and to be able to manage multiple social media profiles, there is a growing need for a one-stop platform or tool.
This is where social media management tools like Hootsuite comes into the picture!
Anyone (and we literally mean anyone) can start off by registering for a free account with Hootsuite to explore its various features. Once you have registered for the free Hootsuite account with your preferred mail id and password, you can select the different social networking sites with which Hootsuite can integrate to view, schedule and post messages.
These sites could include Twitter, Facebook, Google+, Instagram, YouTube or LinkedIn. It is important to note that Hootsuite is accessed directly from your web browser and you do not need to install any software on your system.
At first, the Hootsuite dashboard may look a little complicated. But, once you start browsing around and taking a look at what it offers, you will realize that most of the features are self-explanatory.
The main layout of the dashboard gives you the opportunity to open tabs for your different social media profiles for easy viewing. For each tab, you can set an “auto refresh” interval for every two minutes, five minutes, 10 minutes, 15 minutes or 30 minutes.
You can use it to integrate email for less clutter, and If you have a team working on the Hootsuite dashboard, you can assign different streams and different messages to the team members. The “Assignment” section enables them to check the messages assigned to them or to assign messages to others.
If you aren’t fortunate enough to have a graphic designer in-house or cannot hire one- fear not! We asked ours to help lead you in the right direction and get your creative juices flowing.
Start with the basics, color, and color theory. Color is what catches the eye. Learn what colors work together to compliment each other and what moods they generate. For example, studies have shown that bright orange is the best color for encouraging people to click, whereas red comes in second.
Complementary colors lie directly across from each other on the color wheel. They bring out the best in both colors and create a very dynamic look.
Analogous colors fall close to each other on the wheel. If you want your logo colors to be harmonious, these will work well together.
Triadic colors draw from three equal sections on the color wheel. Pick these for a stimulating and bold effect.
In sticking with the basics to start, if your logo will feature any sort of text, focus on typography. The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing, and letter-spacing, and adjusting the space between pairs of letters.
Before you move to your design programs, put pencil to paper. Sketching and conceptualizing. This is the single most important part of the design process. Instead of searching for various logo ideas on your computer screen, try drawing your logo ideas on paper. Drawing is a great method that will allow you to fully hash out your ideas simply because it is easy to draw various design elements without being constrained by your computer. You can erase, sketch, and let your ideas flower without any limitations. This usually leads to great logo designs.
Lastly, make sure you have an understanding of your company and how you want others to view your brand. As yourself, “Why are you here? What do you do, and how do you do it? What makes you different? Who are you here for? What do you value the most?” Conduct research on the industry itself, its history and competitors. Problem-solve first, design later. Follow trends not for their own sake but rather to be aware of them: longevity in logo design is key.
New Year’s resolutions are tradition, it is officially the time where a person resolves to change an undesired trait or behavior, to accomplish a personal goal or otherwise improve their life. The first week of January means millions are flooding the gyms with their new resolutions in mind, and it’s important to remember you can apply this to your company or business.
To make sure these resolutions come to fruition, follow these guidelines.
Tony Robbins, American author, entrepreneur, philanthropist, and business strategist, says before you set your goals,
Identify your goals: What do you want? Something almost magical happens when you take generalized desires and start defining them more precisely through goal setting.
Identify your purpose: Why do you want to achieve this goal? What will it bring you? If you know what you’re moving towards, you’ll find ways to make it happen. Remember: reasons come first, then the answers.
It’s important to remember to keep your goals SMART.
Specific: The more specific a goal is, the better your employee’s chances of success are. It’s a lot easier to make an action plan for, “increase traffic to online store by 30 percent over the next three months,” than “improve web traffic.”
Measurable: Breaking your employee’s goals down into smaller, measurable elements helps them to stay on track. Consider these their goal “milestones” to hit throughout the process (more on that later).
Attainable: Asking whether a goal is even possible is crucial to the process. It’s fine for employees to be thinking big, but working toward an unattainable goal is going to waste time or resources. It can become problematic.
Relevant: This component is especially important when linking employee goals to that of the department – and of the company as a whole (again, more on that later).
Time: Every goal needs to have a deadline. These can be linked to review cycles or another schedule, but they should have a specific time frame in mind.
Every company has different challenges. You can’t move forward without acknowledging the challenges you faced in the past. Meet with employees and discuss where the problems lie. While many people think of their annual review at work as nothing more than a time to be told what they did or didn’t do well over the past year at work, annual reviews are a great time to focus on your employee’s needs. Ensure that their personal goals align with company goals. This will help you all succeed in the new year.
Joining the workforce means we no longer get a 2-4 week break for the holidays. For some, it’s hard not to be jealous of teachers and their much deserved time off. For others, the idea of a three-day holiday can seem overwhelming or cause them to stress out more. With so many of us torn between juggling heavy workloads, managing relationships and family responsibilities, and squeezing in outside interests, it’s no surprise that more than one in four Americans describe themselves as “super stressed”.
To help you manage work away from the office we have a few tips to get you through:
Plan Ahead. Of course, effective prior planning can really help to remove some stress from your plate. And, the more tasks and duties you can get accomplished now, the less you’ll need to worry about when the holiday season is actually here. Let people know ahead of time when you plan on being out of the office.
It’s common practice to prepare an email autoresponder for when you are going to be away from work for a lengthy period of time. But in many cases that isn’t enough to give you – and those who may be wanting to reach you – peace of mind while you are gone.
If possible, schedule everything out. There are so many great programs and applications that can assist you. Need to get a post out next Tuesday at noon? Buffer or Hootsuite can help you plan months in advance.
Working 9 to 5 just isn’t what it used to be. While this rang true 30 years ago, there are not many people who work a 9 to 5 job any longer. These jobs now bleed over into our personal lives. It’s important to remember, especially this time of the year, saying “no”, is okay. Make extra time for your family. Responding to a few emails in the morning is permitted, but anything beyond can and will have to wait.