Are Hashtags Dead?

Are Hashtags Dead?

 

Hashtags. When they first came out people were confused why the pound sign was entering their social channels. In technical terms a “hashtag”  is a type of metadata tag used on social networks such as Twitter and other microblogging services, allowing users to apply dynamic, user-generated tagging which makes it possible for others to easily find messages with a specific theme or content. Some people aren’t a huge fan and even find them annoying.  But did you know that posts with at least one Instagram hashtag average 12.6% more engagement than posts without a hashtag?

 

Hashtags first got their start on Twitter. Twitter, of course, was around 4 years before Instagram. On Twitter, they were used to track trending topics and follow along with popular conversation. We have seen a decline of hashtag use on Twitter, but they have become even more vital on Instagram for bloggers, influencers, and brands. Before you slap any hashtag onto the end of your caption- know the rules:

 

  • Keep them Focused and Relevant

Ask yourself, “What are we posting about and why”-this is a great way to help get you started. Instagram recently rolled out the ability to follow hashtags which means that instead of a user having to search for an Instagram hashtag and scroll through an endless feed, your posts could now show up automatically in the feeds of potential new followers.

 

  • Location, Location, Location

Placement matters with hashtags. First, be sure to post them after your body copy. It’s also a good idea to create some space between caption. A common practice is the three dots method (shown below)

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This creates some separation to know when the caption ends and your tags begin.  Second, the order in which you place your hashtags makes a world of difference. Once you have a good amount of hashtags that you have decided on. You’ll now want to strategically choose which hashtags you want to list first. Most users aren’t likely to read through all of your hashtags, whether you’re choosing only 8 or to go for all 30. If there are hashtags that you want others to read make sure that you list them first.

 

  • Don’t Limit Yourself

Hashtags should be included but not limited to captions. They can be included in bios and when a user taps it they will be taken to that hashtag’s page to follow it, according to Hootsuite. For businesses with popular branded hashtags (more on that later), it’s a great way to foster engagement or collect user-generated content. They can also be used in comments and stories. Use the hashtag sticker to include branded hashtags in your Stories.

 

  • Do your Homework

You might have the perfect hashtag- it will reach your target audience and promotes your brand -but if it’s one of the most popular hashtags, chances are it will be lost on the shuffle. But don’t swear off popular hashtags entirely, Hootsuite says, “As long as they’re relevant to the post and used sparingly, popular hashtags can help expand your reach without making you seem desperate or spammy.”

 

  • Find it and Never Let it Go

While it’s important to switch up a few hashtags and keep them related to your posts, pick one or two hashtags that fit your brand and use them in every post. This way people can always know how to find you and even follow that specific tag. Taglines and slogans are great hashtags to use continuously.

 

  • Don’t Overdo it

Users tend to view paragraphs of hashtags as an eyesore. Most top brands 91% of them, to be exact, use seven or fewer hashtags per post. It’s easy to assume that’s the magic number for everyone, right? Krystal Gillespie, HubSpot’s Social Media Community Manager said that this isn’t always the case: Some accounts are more successful with hashtags ranging from the low teens 20s, and up to 30. A good rule of thumb is to keep the range from 7-30.

 

 

The Biggest Trends & Changes in PPC So Far In 2017 

The Biggest Trends & Changes in PPC So Far In 2017 

In year 2016, the mobile drove nearly six billion dollars increase in search spends as well as surpassed the desktop for the first time. Since mobile is a given and there’s no need to wonder if this the year for it, there are some big launches, news, and trends that people have seen from Google Adwords in 2017 and it stars with machine learning.

Machine Learning

  • AdWords 2017 roadmap is actually loaded with AI or artificial intelligence after Google Marketing Next, machine learning is maximizing about each innovation in the search marketing. The perfect example is the smart display campaigns announcement of Google. Such campaigns depend on machine learning in automating about each campaign’s facet.
  • A big development that comes with machine learning at its head came in the middle of the month of March. Google has declared it was expanding close variants’ meaning in exact match and could ignore the word order soon and ignore or add function words in the same match keywords.

Conversion Attribution and Tracking

  • Google can now report and track on the store visits from the YouTube campaigns.
  • There’s big news in online to the offline conversion tracking with the in-store sales measurement program in Google. The retailers may upload their loyalty card or some customer email lists into the AdWords.
  • Google added maximize conversions as well to its collection of automated bidding strategies. If you are importing offline conversions into the AdWords on a regular basis, you may schedule such imports today.
  • 2017’s first half saw the final sun-setting of the AdWords Converted Clicks as well as Google Attribution’s introduction, the largest product release that was announced at Google Marketing Next. The search marketers had access to several attribution data in the Analytics and AdWords, yet the Attribution pulls in many multi-channel conversion data.

Audiences

  • The ads in Bing enabled the ability in excluding lists in targeting the campaigns in the month of February and have started testing the custom and in-market audiences.
  • Similar audiences and in-market audiences for Shopping and Search both rolled out in the AdWords in 2017’s first half.
  • The audience targeting continued to be a primary theme this year.

Shopping

  • Google Shopping is actually at the heart of the record fine charged against Google in EU for the antitrust violations.
  • The ads for shopping are starting to show on Display Network. Google began the pilot known as Retail Shopping on the Display on the home and fashion design retail sites.
  • The ads on Bing added search query reports and inventory feeds at the product level. This rolled out later in the campaigns for Merchant Promotions, enabling the merchants to focus on the special offers in the product ads.

Changes in User Interface

  • Ads on Bing rolled out the expanded device targeting that provides the advertisers the ability in setting up campaigns for mobiles only.
  • Another million advertisers got access on Adwords Next.

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